Monthly Archives: September 2013

How to get a small business grant

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Many people inquire about getting a grant to fund their small business, but getting a grant is quite difficult. In fact, on my apps, people ask precisely the question of how to get small business grants extremely often. First of all, not everyone is even eligible. And even when people are eligible, they must search for grants that they can apply for. And the success rate of getting a grant to fund a small business is very low due to many takers and only a reasonably small number of grants being available.
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Marketing with business cards and networking

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Handing out your business can be a good way to help you market your business. It is good for two reasons. The first reason is obvious in that the person to whom you are giving the business card may visit your website and become a client. But the second reason that handing out business cards is a great way to promote your business is that the business card gives you a chance to stay in touch with the person to whom you gave it, and form a business relationship which can be mutually beneficial for the long term. In this article we will go over a number of good practices for marketing your business by handing out business cards. Additionally, you may be interested in taking a look at my offline marketing tutorial or my full business card marketing course.

business_card_marketing
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Quick SEO Tutorial For 2015

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Update, I created a very complete video with a very full explanation of SEO (search engine optimization) from beginner to advanced level. It is about 30 minutes long, but that is because it is packed with useful information. Take a look at it here and see for yourself. I am sure you will love this video. Below the video are more explanations and more resources for you to become a great search engine marketer! Enjoy!

If you want even better content, learn about out my marketing plan book on how to reach 1,000,000 people or my full marketing strategy course on how to reach 1,000,000 people (this link contains a coupon code with a big discount).

SEO (Search engine optimization) is one of the best ways to grow a site because it takes advantage of two key factors: 1) the exact timing of when the potential customer is searching for what you are offering, and 2) that they are taking action to look for what you are offering instead of you randomly reaching out to them. That makes website visitors who come to your site via SEO much more likely to convert into actual customers.
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7 Fundraising Techniques In Raising Money For Your Business

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Every business owner has at one point or another wondered how to raise money for their business. This is understandably, a very common concern among business owners. It usually takes time before the business can generate cash on its own, and before the business is able to have strong revenue streams, it requires funding from some source.

In this article we will go over 7 different broad ways you can raise money for your business. If you have not started your business and just have an idea, here is an article about fundraising at the idea stage of a business.
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What If Family Does Not Support Or Approve My Business Ideas?

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This is a common scenario and many people ask me what to do if their family does not initially support their business ideas. Most entrepreneurs are very excited about their business. Most of the time they are a bit too excited and optimistic. That is often the result of daydreaming about your business.

But the family and friends of the entrepreneur are probably worried and concerned about the entrepreneur because they do not want them to fail, or are themselves afraid of the risk involved.  And the questions that entrepreneurs often face is whether they should get family support or approval for their business ideas.
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Online Marketing Strategy, Tips And Ideas

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Most marketing done today is in some form of fashion done online. And online marketing is getting increasingly complex.  There are plenty of options from PR to SEO and SEM to social media marketing. But to implement all these potential marketing channels well, you need to invest resources into those efforts. Resources can be time, money and effort.

And since few companies have limited resources, the business owners and marketers must choose how they will be advertising very carefully. An incorrect decision can cost months of time and lost revenue. Here is an article with an introduction to marketing, and here is an article with an introduction to understanding marketing costs.
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Introduction To Marketing

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There are thousands of articles out there that are meant to serve as introductions to marketing. Many of those articles are great. What I wanted to accomplish in this article is to introduce the concept of the 4-pillars of a marketing campaign.

So in this introduction to marketing article, I want to introduce marketing with the concept of the 4-pillars of a marketing campaign.

Here is the 4-pillars of marketing:
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How To Calculate Your Marketing Costs

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Many people think that the cost of their marketing campaign is just the dollar amount of the cost to have the marketing message go up on whatever platform it is meant to live on. But that is not the correct way to think about the costs of the marketing efforts.  The way to think about the costs of the marketing campaign is to add the 1) dollar costs to post the message 2) employee salaries to execute the marketing campaign, and 3) the cost of the time that it takes for the marketing effort to begin bringing in clients.
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Daydreaming About Your Business And The Future Success

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Most entrepreneurs tend to dream and daydream about how great things will be after they make their business a success. Daydreaming about your success is a lot of fun and tremendously inspiring and motivating. It often happens at random times and I find myself happy and encouraged when I wake up from a daydream where I imagine how great the business will be after I build it to a great success.

But there is a trap here. In letting our imagination take over and tease us, that tease is so great that we can begin to believe parts of it while it is still quite early. And that can make us drink our own cool aid so to speak.
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How To Get A Small Business Loan

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Many people on my business apps ask me about getting a small business loans. I tend to try to talk people out of it, but most of the time I can’t influence people too much. The reason for that is that everyone is an adult and those businesses are not my businesses. I can only suggest what I think. But people remain set on getting a loans. So for those people, I will cover how to get a business loan, the difference between getting a personal loan and applying it to your business vs. getting an actual business loan, and a few other details.
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