Monthly Archives: October 2013

Do I Need A College Degree To Start A Business?

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While this may be a rather fundamental question to most people, there are many young people and first-time entrepreneurs who ask whether they need a college degree to start a business. The question has two answers. There is a quick answer which can be answered with a yes or a no, and there is a longer, more thoughtful answer.  But there is also a deeper question of whether a degree would be helpful. And if it will be helpful, how helpful will that degree be in starting a business? In this article I will address both of these questions. Additionally, here is a brief video addressing the subject of whether a degree is needed to start a business.

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Tips, Ideas & Techniques For How To Do SEO Keyword Research

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When you are focusing on your inbound marketing, one of the most important components of this effort is your keyword research. This may sound like something very dry and boring, and it may very well be, but it is an absolutely necessary part of the process which should not be skipped. In fact, the process of doing your keyword research has to be done carefully and with quite a bit of savvy. There are many parts to it that need to go right and if some component is missing, it may damage your entire inbound marketing effort.  In this article, I will explain all the necessary components of your keyword research and how to do them correctly. Here is a brief video tutorial on keyword research to get you started.

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Strategy, Tips & Ideas To Get Traffic With Inbound Marketing

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Inbound marketing is one of the gems of the Internet and online marketing. There are a couple of reasons why it is so important and useful to get traffic. The first reason inbound marketing is so coveted is that it is scalable. The next reason this method of website promotion is so useful is that once an inbound marketing channel has been established, typically it remains in place for quite a while, which means that as a marketer you can move on and focus on establishing more and more inbound channels. And the next (and possibly the biggest) reason that inbound marketing is so popular and effective is that typically, the site visitors who come to your site via inbound marketing channels are more likely to convert into clients because they tend to be better leads since they are coming to you, and are likely seeking out whatever services or products you are offering.
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How To Get Social And Professional Business Referrals

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I often get asked on my apps about how people can get referrals for their business. Well, I’d like to take a small step back and make a distinction between the kinds of referrals that are possible for a business to get.  There are actually two types of referrals, and the second has a twist to it. So let’s get right to it. Here is a brief video on how to get referrals for your business.
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Is It Difficult To Get Business Grants?

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Almost all entrepreneurs need to raise money at one time or another. And while there is quite a lot of money out there that is available to startups and small businesses from various sources of funding, there are far more entrepreneurs than there is available funds. For that reason, you must create a fundraising strategy that will be savvy and effective. There are seven main ways to raise money for your business. They are investments, loans, grants, donations, money from revenue, money from part time work, and various creative things you can try. In this article I will explain how difficult it is to get money from a grant, and whether it is going to be possible for you to raise money from grants.
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What Are Offline Marketing Techniques And Strategies That Still Work?

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I realize that we are all excited about online marketing. And online marketing is great. But many people are completely forgetting about offline marketing and in this article I am going to explain what you can do with offline marketing to give a really great boon to your business, build long-term business relationships, and get better feedback about your product. Offline marketing is still extremely important and almost every business should have an offline marketing strategy to compliment all their other marketing efforts. If you are new to marketing, here is our introduction to marketing. And here is a brief video tutorial for how to do offline marketing.

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How To Do Email Marketing For A Start-up Or Small Business

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Email marketing can be an extremely powerful tool to re-engage your customers. In fact, it is one of the preferred online marketing techniques for savvy online marketers. It is a great way to reach out and re-engage your community, and can also be a good way to reach new clients in case you decide to buy existing email address lists. In this article we will cover a number of strategies and give tips and ideas to help you become a great email marketer.
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How To Promote A Local Service Or A Local Business

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Let’s start with a definition of what exactly is a local service business. A local service is a business that provides its service within some geographic area beyond which it is difficult to travel. Since this business provides its services locally, the marketing efforts too, have to be focused on reaching the local market.

There are many strengths of such businesses. Couple of those strengths are that they are proven business types, and provide useful services. So when people need the services they tend to search for someone who can provide the services! This means that local search is extremely important to promote a local service or business.

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