Monthly Archives: June 2017

Interview with Henrik Wessels about online marketing and starting a food website

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I recently interviewed Henrik Wessels, founder of a cooking website https://sous-vide-profi.de/ about starting his business. I hope this interview will shed some light on how to start such a business, and starting businesses in general.

1) Tell me about your business.

Originally, I am an Online Marketer. I studied business and started my first job in a German agency for Online Marketing. There i was responsible for the paid search engine advertising (SEA). So my background is Paid Traffic. But i always was interested in SEO Strategies and i learned some things in my agency time. Besides of marketing and sports i love good food and cooking. I searched for some new ideas to cook the perfect steak and so i stumbled over the topic “sous vide cooking”. With this its nearly impossible to fail at cooking a perfect steak. So i ordered my first sous vide machine. It was a Sous Vide Stick from the brand Caso. I also orderd a vacuum sealer. This is not necessary but for the perfect steak it should help. This whole sous vide thing is more a men thing. Its like doing BBQ. You buy some cool electronic stuff and get fun without doing so much in the kitchen. ;-) And after this experience i thought about starting a website or a blog. And here it is: https://sous-vide-profi.de/ This is my first real web project. Besides that, I still work as Online Marketing Consultant / SEA Specialist.

2) Tell me what inspired you to start your business.

I wanted to know more about SEO and how all the things work together. And i wanted to have more freedom in my life. So i started my own business here in germany. Its the freedom to do things i love and try new other stuff i always wanted to try – like SEO and website-building. And put things together like a hobby i.e. cooking.

3) What has been the biggest challenge in your business so far?

Often its all about the money. And this is one big challenge. To get enough money to make a living or some more. And with starting a business in SEO and SEA the biggest challenge was to get more knowledge in SEO and get enough customers in SEA. And then spend enough time on both project to be successful. My biggest plus was that i am already a SEA specialist and that i dont need to start from point zero with that. This gives me some room for some experiments with SEO and get more knowledge in that. Another thing is to motivate yourself every day and not getting lazy.

4) How do you generate revenue?

Like i mentioned in point 3 – most of my revenue comes from my SEA business. But my biggest goal is to succeed also with the SEO project(s). For that set a milestone for each project. Get min. of 500 Euro a month out of it. At the moment i havent reached this milestone but my first project is only 8 month old. The main revenue is coming from affiliate marketing.

5) What is your big goal for the business?

My first big goal is to get the same amount of money like in my old regular job. In some month i reach it but not in every month. The second goal is to reach this only with SEO project. And this is a long way to go and hard work. There are some “gurus” out there who are teaching stuff like “get rich in 3 month” – but i think this is bullshit. It can happen – but most of the time it was luck. Or the guru is lying but makes enough money with some courses he sells.

6) What’s the biggest thing you learned from your business so far that you can share with the readers of this blog?

Work hard and you will be successful. It is like in most things in life. If you put enough work in it you will get the success. And if you fail dont stop and learn from it. Besides of this phrases i learned so much stuff in the last 12 month about SEO and Affiliate Marketing. This is awesome and i love it. I learned so much more then i would have in any company. And if i will work later in a company again, i have so much more knowledge. And the best thing is – i am far away to be advanced in SEO and Affiliate Marketing. So there is more to come.

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The Law Of Attraction: How Can Your Legal Attorney Business Win More Clients?

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Clients are the lifeblood of any company, and your law firm is no different. After all, it doesn’t matter how well your team performs in the courtroom if there’s nobody to represent. However, choosing a legal representative is a huge decision that can bring huge ramifications for better or worse. Therefore, you must do everything in your power to show that your company is the right selection.

Any success in this industry stems from being able to win clients, especially as there are so many different options for the customers to choose. Here’s what you can do to stand out from the crowd.

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Dress To Impress

When you meet a client, your job is to sell yourself and your services. Given that they will form an immediate judgment, a professional appearance is essential. You don’t have to look like a magazine model, but you should wear a great outfit and take care of your general aesthetic.

It’s not all about your individual looks, though. The business needs to make a winning impression too, which is why a good office design is vital. As well as aiming for comfort to make clients feel relaxed, you should aim to build trust. If you’ve won any awards or accolades, don’t be afraid to show them.

Those feelings of trust can be further embraced with positive traits. A strong handshake, followed by looking a client in the eye instantly forms a trust. Try to spark a connection with them as communication is at the heart of representing them. This way, you should see conversions soar.

Get Online

Ultimately, the firm will never gain clients if it isn’t visible. Even as a service that deals primarily with local cases, the modern culture demands a strong online presence. Without it, you’ll struggle to command any reputation with new people.

The company website is arguably the greatest tool at your disposal. It gives clients a fantastic opportunity to research the company, key personnel, and find out more about the services on offer. Once again, first impressions are everything, which is why using a law firm website builder is key. When the site satisfies their expectations, clients feel more positive about the business as a whole.

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For many potential clients, the first step to finding a lawyer is to search for one on Google. Ensure that your site is supported by a strong localized SEO strategy, and traffic will climb steadily.

Don’t Be Too Generic

Finally, you need to realize that clients are simply looking for a lawyer. They’ll want one that specializes in their specific field. This could range from family matters like divorce to personal injuries.

Narrowing your services may feel restrictive, but it’ll actually boost your authority in those chosen fields. Taking extra courses and gaining experience in specific areas will boost reputations in that sector. Combine this with testimonials from previous clients, and you’ll soon start to win over a far greater number of clients.

There’s nothing wrong with specializing in several fields, especially if you have several attorneys working for the firm. Just remember to keep internal communication flowing, and the attraction will be stronger than ever. Start winning cases too, and sustained success is assured.

 

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Cultivating Proficient Employees That Create An Ambitious Work Environment

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When you own a business, you carry around with you a heavy set of burdens on your shoulders. The smooth-running of a business is something that as an aspiring business owner, wish you could master. However sometimes, this can only come with experience, and that comes through trial and error along with a certain amount of tribulations. Productivity is the key, for success which every small business must value; even above marketing in some cases. This is because, it doesn’t matter how many clients you can attract if you cannot give them a service that is up to standard; they won’t come back, and bad news travels fast. The employees of a business can be compared to the oil in a car’s engine because without high-quality people willing to give their time and effort, the cogs won’t turn and things grind to a halt. However, human beings are dynamic, and that’s what makes the world great. You can, set in place certain doctrines and company practices that can aid and abet happy yet busy bees.

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Image credit – Bill Branson

Organization and workflow

One affects the other and most certainly has a dulling effect on the efficiency of a business. By conducting an operation that reviews these two aspects, you can correctly correlate trends which show themselves to be detrimental, to an exacerbated concern. This process will pick apart the inadequacies of function or lack of, and identify procedures that need to be put in place that will eventually lead to increased customer retention. This is a learning exercise and will take time, but the benefits are immeasurable in the long run.

Look at your business from a customer’s point of view. Start by calling your business with a question or concern, or perhaps make an inquiry online. How smoothly regarding the final answer you want or result in a solution being offered, is the process? What if you called up as a client, looking for a service, how much information is given and what’s the proficiency of the staff on the telephone? You’ll immediately start to see, the clutter and needless waste of time and this will endeavor you to look for a slimmer approach to acquiring customers. Leading onward from this, study and access your internal communications. How long does it take to get a response from department to department? The time spent waiting, will add up and cost you in money and workforce productivity.

Source - Governor Tom Wolf

Cultivating a proficient workforce

Every successful business operates in a collaborative environment, consequently, every employee must be up-to-date with the current systems being used regarding the CMS and Cloud systems. Working in unison can only be done with absolute dexterity in done in real time. Employees that are unable to show up to work, break the chain and their workload not being picked up and done at the same rate everything else will slow progress down.

Companies may find that streamlining and consolidating the monitoring of staff reliability in the form of a centralized attendance hotline via a single point of contact can give businesses a prior warning of absences. This means that deadlines, managers, and tasks can be updated with news of the lack of manpower at the office. Knowledge is power, and being informed of whether or not your business is firing on all cylinders, with the aid of custom notifications and reporting tools, can cushion the inauspicious effects of lacking team members.

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Photo by – DFAT

Give your employees support

Behind the ironed shirts, polished boots, and well-groomed hair, there’s a human being. In times of personal crisis, you should try and do anything possible to assist your employees that would make their life easier. Although this is a hallmark of a large company that can afford to lose a bit of time, small companies should buck the modern business trend and show similar levels of support. The main resource is the fountain of talent you have; the employees make your wish come true and breathe life into your business. It’s not advisable to see them as walking money signs, but they should be treated that way. In their time of need, an understanding and helping hand by their boss will go a tremendously long way in generating genuine appreciation for each other.

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Credit - ITU Pictures

Uncover who you are

One of the barriers which inauspiciously erects itself is the rift between leadership and staff. You want to be like an officer in the army, kind and encouraging, but you still demand the utmost best from your staff and expect them to meet deadlines and goals without improper reason of failure. Niceness is not a substitute for a firm hand and vice versa. However, many employees may feel intimidated by their boss and thus lack the motivation to please them. One way you can destroy the image of a ruler, who controls his subjects with an iron fist, is to be able to joke around in meetings. Levity goes a long way, and a little self-deprecation breaks the ice and the ‘untouchable’ stony image of the beast. Setting goals and chasing margins is an emotionless mission at times, connecting with your staff on a human level is something they won’t teach you at business school.

Create tangible goals

Running a business is actually a lot like the universe; in the regard that it has no true end. However, you must chart progress for any business that doesn’t know if it’s getting closer to a goal is rudderless and setting an objective in the first place is null and void. Each month, sit down with your staff and managers to go over the capital gained and improvements that can and have been made. Your business will need a new goal every month, therefore, by setting up a routine, you have something your employees to aim for with a clear aspiration and a promise of the rewards that’ll come with it. Some people need challenging and pointing in the right direction due to a lack of motivation. Deliver sound fact-based criticism to your employees, but do so in a manner that is not disrespectful. Don’t set out to make examples of anyone in front everybody in the meeting, because stirring up resentment and embarrassment fosters an atmosphere of fear, and doesn’t push for growth.

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3 False Economies For Business Startups

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When you’re in the process of fulfilling your entrepreneurial ambitions and launching your business, the term “startup costs” will be something you come to hate. Of course, launching a business is expensive – even the most basic, small enterprise is going to have expenses. The bigger your project becomes, the more likely it’s going to add a few zeroes on the end of the total amount you’re spending just to get off the ground.

The idea of beginning your business journey by spending a lot of money (or accruing a lot of debt) is not particularly attractive for most entrepreneurs. It feels like you’re getting off on the wrong foot, spending money before you have even had the chance to make it. With proper accounting your personal finances won’t be at risk, but the business ones – and thus your future – starting in the red can feel like something you have to avoid.

That’s true, too. It’s very easy for startup costs to get out of control, meaning a business begins its life with a debt that it cannot repay in a reasonable length of time. This puts an immediate pressure on the business to thrive from the moment it’s established, which ignores the simple reality that all new companies tend to need at least a few months without immediate concerns for profit. So there’s no doubt that limiting your startup costs and being parsimonious is a good way of handling the process.

It is, however, possible to go too far. There is usually a point in a business where it becomes tempting to “do it yourself” rather than spending money on hiring professionals to do it. These areas are rarely absolutely fundamental to your business, so it seems like you can afford to handle them for yourself.

Again: sometimes, that can work. If you’re willing to put the extra hours in, then it can make sense to try and come up with something that will suffice for the opening stages. You can always replace it later on with the work of a professional. However, you’ve got to be very careful that you don’t force yourself into a false economy, where it’s actually costing you money to DIY an aspect of your business.

Which areas should you never attempt to do for yourself? There’s a few of them, so let’s crack on…

#1 – Anything Relating To Safety

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If you’re launching from a premises or even just converting a room in your house into an office, then you’re going to need help. Unless you are a qualified electrician, then you shouldn’t have anything to do with the electrics. Unless you are a qualified plumber, then the water heater should be off limits to you – and so on and so forth. These might be tasks you’ll have a go at in regards to your home, but as a business owner, there are far more regulations that you have to satisfy.

So while it may put a hole in your startup costs, it’s a hole that’s absolutely necessary when it comes to ensuring everything is as safe as can be.

#2 – Website Creation

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It might sound extreme, but – as many businesses have discovered – the cost of bad website design is one of the most expensive mistakes your company can make. You might think that you can hop onto one of those WYSIWYG (what you see is what you get) sites and click around until you have a simple business design, but that’s not true functionality or creativity. That’s going to be a shell, the only use of which is to tick off the fact you know you need a website.

Proper website design will not only bring customers to the site, but ensure they stay there by providing a seamless process for the user. Then there is the appearance aspect; poor website design is not going to impress prospective customers, to the extent they might perceive your site to be behind the times. It’s not worth it in the initial few months when you need to hang on to every conceivable customer, so dip your hand in your pocket for this one.

#3 – Written Text

 

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There are numerous areas in a business that may require written text. There’s your social media posts, the text for your website, even the outline of presentation that you might take to investors.

 

Writing is something that we all can do, so of course it feels tempting to just write all of this yourself. Writing well, however, is a very specific skill set that only professionals can manage. There is a difference between jotting a diary entry and producing copy that someone is going to want to read, or might attract customers to your site. So hire a writer for the essentials, or you might find yourself regretting this oversight.

 

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Essential Checklist Of All Wannabe Entrepreneurs

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If you are going into the launch of your business with the perception that it is going to be relatively easy then you are in for a shock. We’re not saying that launching a business is impossible because it is not; it’s easier than ever, in fact, especially online. What we are saying is that you need to give your business launch careful consideration in order to maximize the chances of success.

That is why we have come up with a list of what we believe to be the top pieces of advice that every wannabe entrepreneur should consider and prepare for before pulling the trigger and launching their business prematurely.

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Life Is All About Timing

When you launch your business can have a huge impact on whether you fight for survival and then fail or whether you hit the ground running and succeed. Unfortunately, there is no such time as the perfect time and that is because there are so many variables involved that something is bound to go against you. The things you want to consider, though, are what the market is doing, how successful your competitors are, what funds are available to you at this moment, and what your personal situation is looking like. If you’re planning a baby, for example, maybe hold off on the launch. Don’t hesitate or ponder about your launch too much, though. After all, getting it off the ground is crucial.

Location, Location, Location

On a grand scale, you may want to think about where on earth you need to launch. It could be that the UK has the most ideal demographic for your product, while current Russia business opportunities could be too good to ignore. So that is worth considering first off. Narrowing this down a bit more, you need to think about where the top talent resides in that location, what the local competition is like, what is the cost of living – not just for you but your staff – taxes, minimum wages, government incentives, branding, access to suppliers and hidden costs. And that is without even mentioning target audience. All of this should be considered because where you launch is going to have a big impact on how you grow.

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Super-Detailed Budget

Before you spend a single cent, dime, pound, rupee or whatever, you need to make sure you have a seriously detailed budget in place. This may not sound attractive to you because you are more a creative thinker who likes to get stuff done than you are a numbers person, but that is no excuse. If you don’t like crunching numbers then bring on someone who does. If you want to be a success then you need to have every single cent, dime, pound, rupee or whatever accounted for. That way you can adhere to the budget much simpler and that will lead to a higher chance of success.

Most Disciplined Person Ever

In case you were wondering, we’ve left the talk of money behind. Yes, you need to be disciplined with your spending, but your self-discipline goes so much deeper. This is so important during the early days of your startup. Forget about hours you’ll work and figure out what goals and targets need to b met for that day, week and month. We don’t want you to give up your home life completely, not by any means, but you need to realize that starting a business requires a lot of effort. So plan ahead, decide what is urgent and how urgent and stick to accomplishing these things. A couple of long days is better than falling behind or going bust.

 

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5 Common Digital Marketing Mistakes & How To Avoid Them

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Creating a reputation and optimizing your brand is difficult, and takes time and resources. There are several elements business owners have to juggle, and the process of putting the business on the map can be overwhelming for many. But this isn’t where you quit. Consider working with a digital marketing agency to help achieve your marketing goals, and look out for common digital marketing mishaps. These five mistakes will help you avoid a potential disaster, and help your business navigate the tricky waters of digital marketing:

1) Knowing When To Use A Paywall

A common practice, especially among publishers, is to use a paywall that allows users to pay for premium content. Brands like the New York Times and Wall Street Journal are charging for content, and this gives the impression that the paywall concept will work for many others. But these are big companies who can afford to test the paywall theory — regardless of whether you host credible, cutting-edge content, if the brand isn’t recognized, people won’t pay.

As an alternative to creating a paywall, follow in the footsteps of companies like Simply Measured, whose premium subscription comes in the form of social promotion. To get their services, the company only requires that users tweet about them. After users sign up and are familiar with the products, they then can upsell them on other premium services. Alternatively, give a sampling of your service and allow users to pay for the full product. This is what companies like Dropbox do with their product: customers are allotted a certain amount of free space before they have to pay for more.

2) Ignoring SEO

No business should go without the benefits of SEO, especially small business and startups. Search engine optimization helps align these companies to better attract customers who are actively seeking information and services. In that sense, SEO is an investment – and it’s been likened to real estate investments by many. Unfortunately, many businesses put SEO on the backburner.

The fact is, having high placement in search engine results is more important now than ever. There are plenty of ways to go about creating an effective SEO strategy. In addition to hiring a digital marketing agency, you can hire a freelancer on sites like Upwork or, if you have the time, read up on free SEO resources and spend some time teaching yourself new principles.

3) Not Having A Blog

Content marketing is so important. Regardless of the kind of service or products you offer, a blog is necessary to complement it and give search engines more to crawl on your site, increasing your SEO. The company Kissmetrics (which sells a customer engagement automation platform among other things) receives 70% traffic to its blog, which then helps them make sells on actual products. You can create a great blog by hosting it on your domain and publishing quality content that readers will enjoy. Don’t have the time to write blog posts? Don’t feel confident in your writing abilities? No problem. Hiring freelancers for writing services is simple across several platforms, from Upwork to Craigslist.

4) Ignoring Local Strategies

Now is a better time than ever to take advantage of your location. Potential customers frequently use Google to find services and products in their general area. For example, someone might search for “best bakery in San Diego” or “coffee shops in Bushwick.” You want to be the first company that appears. To best optimize your site for local search, you can do several things such as claim listings and put your business information into local directories. This ensures that you’re appearing in front of the most relevant audience. These searchers want services in the immediate area, and are going to go somewhere – why send them to your competition?

5) Not Having A Real Marketing Strategy In Place

To really take advantage of digital marketing opportunities, you’ll need to have a solid marketing plan in place. This should outline how you’ll increase SEO, attract customers, run your social media pages, and create great first impressions with your web design. This plan will help guide you to great results, and keep you on target with each day. This marketing strategy should be accompanied by a way to analyze your results and see what’s working and what isn’t. If you’re working with a digital marketing agency, they’ll be the providers of a comprehensive marketing plan, created in collaboration with your team.

 

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Does The Future Of Your Business Lie Overseas?

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When you start a business, you might automatically look for local demand. It certainly makes things a lot easier if you know the people who want to buy your products are down the street. However, in some cases, you might find that the demand for your products is a little further afield. For instance, you might have a fantastic idea for a new fast food restaurant, which is great, unless you are located in LA. Los Angeles has become a pinnacle of healthy eating and healthy living so you might not find that much demand for this type of business here.

In other cases, you may even want to look abroad to find the demand for your company. There are plenty of businesses that have failed locally, only to find their footing in another part of the international market. However, before you jump towards this idea, you first need to test the waters. So, let’s look at how to discover whether there could be a demand for your business overseas.

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Check out The Social Side Of Things

Your first step should be to look for the buzz on social media. By looking at regional specific social media, you should be able to find evidence of certain cultural choices and local opinions around the world. Working with a social media analyst, you might be able to find evidence of a demand that matches your company idea. If you do, it could point to the fact that you will find success with your investment in this part of the world. Of course, before you decide to move over there, you can test the waters a little more.

Sell Internationally

The next step is to set up a website, that is accessible internationally and use SEO tactics to market specifically towards the region that you’re targeting. You can do this, by using regional identifiers on your site and connected with social profiles that are linked to that part of the world. When you do this, you should find that you gain interest from international customers. If they bite, this will be further evidence that your business could be primed for success overseas.

Get Some Legal Assistance

When you decide to move your business to a new international location, you will have to deal with some red tape. Most countries have strict immigration policies and as such an investment immigration lawyer will be necessary. They’ll help you get over the barrier and gain legal permission to set up shop in the new country. The good news is that it’s far easier to gain permission like this if you already have a plan in place.

Careful Of Exchange Rates

Finally, you need to be careful of the cost when moving your business abroad. Don’t forget, you’ll probably be funding the move, so hopefully, the exchange rate will be working in your favor. That will certainly be true if you’re moving from the UK into America where the exchange rate is just about pointed in the right direction. Though, it’s certainly not as lucrative as it once was for overseas investors.

We hope this helps you determine whether your business could strike gold in a new region of the world.

 

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The Key To Standing Out In Business

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Getting ahead in business is a challenge that’s only getting bigger.

Standing out amidst a sea of competitors can be a real struggle, especially since most enterprises run slick and robust marketing and social media campaigns. The ability to find your voice, find your market and make your voice heard among the chorus of others all claiming to be the best is a difficult, but not impossible, set of skills to develop.

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The differentiation game

Every business is unique, but getting clients and consumers to recognise that can be incredibly problematic. The key is to be able to differentiate yourself, your business and your product in an overcrowded landscape.

What will make you stand out is a matter of awareness; awareness of your product, awareness of your brand and awareness of your specialism. When you have a firm understanding of what you do better than absolutely anybody, you can begin to build your brand accordingly.

Building your image

The key to successful brand image is a combination of being concise and consistent. In real terms this means:

  • Make sure you have a distinctive and engaging logo. Finding a graphic designer to do this can be done easily and surprisingly affordably on People Per Hour.

  • Be consistent with your branding and ensure that you use fine stationery such as business cards, letterheads and envelopes and keep the typeface and color scheme consistent across your communications and marketing.

  • Try to sum up your business’ image in one clear concise sentence. Being able to sum up everything that makes your business unique in a snappy soundbite is a great way to make your business stand out.

Know your niche

By rule of thumb, the most successful businesses know their niche and cater exclusively to that niche. There’s a reason Starbucks hasn’t branched into fine dining and Nike don’t offer a line of formalwear.

The best businesses focus on a problem that the consumer may have and focuses on solving it in a unique or bespoke way. Your business identity depends on your ability to convey the unique way that you solve that problem even if that problem is something as quotidian as empty bellies.

For example, if you run a restaurant that serves fresh, handmade vegan foods then building the identity of that business must focus on the ethical values that your target audience will have as well as the value that they place on fresh, hand made and sustainably sourced foods.

Naming such a business, for example, “Ted’s Cafe” communicates absolutely none of those values.

Build a relationship with your target buyers

Other businesses may offer similar products to you, they maye even employ similar branding. But your voice is yours and yours alone and how your buyers relate to your voice can be a crucial factor in standing out from the crowd.

Interacting with existing and prospective customers on social media is a great way to start to build this relationship, as is setting up a blog.

Establishing your own, unique voice is one of the most reliable and personal ways to stand out and form lasting relationships with your consumer base.

 

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5 Reasons to Always Invest in New Business Tech

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If you are a business owner or entrepreneur, you will be only too aware that it really is a case of survival of the fittest. If you are not constantly keeping on top of current trends, you are likely to get left behind. With this in mind, technology is one of the key areas that you should be looking at as closely as possible. Advances are constantly being made and if you keep up to date with them on a regular basis, you are much more likely to drive your business forward. Here are a few reasons why you should always invest in business tech.

Speed and Efficiency

The whole point of technology is that it makes your life easier because speed and efficiency are two of the areas that are vastly improved. When you can get things done with more speed, you have the opportunity to increase both your cash flow and revenue. With regards to efficiency, new technology tends to cut down on errors that are made in the workplace. Anything that you can do to make life easier for you and your staff should always be considered.

Security

In days gone by, all the important files of a business would be stored in paper form, usually in big filing cabinets. Most businesses now store their important documents virtually, which is obviously much easier but it does put them at risk of getting affected by a cyberattack. Questions like should you decrypt encrypted files are now being asked more commonly, so investing in your business security makes good sense. There would be nothing worse than finding out all your hard work is under threat.

Competition

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As we have already talked about briefly, a very important reason that you should invest in new technology is because it gives you the edge over your competition. Businesses that are slow to adapt tend to be the ones that get left behind. For example, search engine optimisation (SEO) is absolutely crucial these days as more and more customers are looking for goods and services online. Of course, your rivals are also likely to be looking to improve this area, but if you can get a head start on them, you will put yourself in a very strong position.

Expansion

Most businesses are looking to expand in some way and technology can play a major role in facilitating this growth. A huge amount of technology is geared towards allowing businesses to reach their full potential, so you should invest in the areas that you think would be most beneficial to you.

Expenses

Although investing in technology can be expensive to begin with, it will usually end up saving you money in the long run, largely because of some of the reasons we have already covered. The money that you save in these areas can then be channelled back into other areas of the business.

Ultimately, regardless of the type of business you run, technology can play a major role in making it stronger, more streamlined and more profitable.

 

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The Key To Standing Out In Business

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Getting ahead in business is a challenge that’s only getting bigger.

Standing out amidst a sea of competitors can be a real struggle, especially since most enterprises run slick and robust marketing and social media campaigns. The ability to find your voice, find your market and make your voice heard among the chorus of others all claiming to be the best is a difficult, but not impossible, set of skills to develop.

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The differentiation game

Every business is unique, but getting clients and consumers to recognise that can be incredibly problematic. The key is to be able to differentiate yourself, your business and your product in an overcrowded landscape.

What will make you stand out is a matter of awareness; awareness of your product, awareness of your brand and awareness of your specialism. When you have a firm understanding of what you do better than absolutely anybody, you can begin to build your brand accordingly

Building your image

The key to successful brand image is a combination of being concise and consistent. In real terms this means:

  • Make sure you have a distinctive and engaging logo. Finding a graphic designer to do this can be done easily and surprisingly affordably on People Per Hour.

  • Be consistent with your branding and ensure that you use fine stationery such as business cards, letterheads and envelopes and keep the typeface and color scheme consistent across your communications and marketing.

  • Try to sum up your business’ image in one clear concise sentence. Being able to sum up everything that makes your business unique in a snappy soundbite is a great way to make your business stand out.

Know your niche

By rule of thumb, the most successful businesses know their niche and cater exclusively to that niche. There’s a reason Starbucks hasn’t branched into fine dining and Nike don’t offer a line of formalwear.

The best businesses focus on a problem that the consumer may have and focuses on solving it in a unique or bespoke way. Your business identity depends on your ability to convey the unique way that you solve that problem even if that problem is something as quotidian as empty bellies.

For example, if you run a restaurant that serves fresh, handmade vegan foods then building the identity of that business must focus on the ethical values that your target audience will have as well as the value that they place on fresh, hand made and sustainably sourced foods.

Naming such a business, for example, “Ted’s Cafe” communicates absolutely none of those values.

Build a relationship with your target buyers

Other businesses may offer similar products to you, they maye even employ similar branding. But your voice is yours and yours alone and how your buyers relate to your voice can be a crucial factor in standing out from the crowd.

Interacting with existing and prospective customers on social media is a great way to start to build this relationship, as is setting up a blog.

Establishing your own, unique voice is one of the most reliable and personal ways to stand out and form lasting relationships with your consumer base.

 

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