In this tutorial I discuss the difference between mobile app ASO keyword research and Google SEO keyword research.
The core difference is that with Google SEO (search engine optimization) you get to target more keywords because you can make an unlimited number of pages, with each page targeting a different keyword. Some websites have hundreds of thousands of such pages. Unfortunately, with mobile app store ASO (app store optimization), you only get one landing page which is your app listing page, which means that you only get a few keywords that you can target in hopes of ranking for them in the app stores.
The problem is that since all apps are stuck targeting just a narrow set of keywords. There is a bottleneck of competition for the best keywords. So when you do your keyword research, you must give a lot of consideration to what kinds of keywords your app will be able to compete with. For example, if your app is in the photo space, will it really be able to rank for “photo app” next to Instagram and other million dollar photo apps? Chances are that the answer is no. So you must find secondary keywords which are not as competitive. Those keywords won’t bring you as much traffic and downloads, but at least you will be able to get some downloads, and grow your app from there.
Learn Android app development to program your own apps
Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.
Here is a preview of the Android app development course:
More app tutorials
Mobile app marketing playlist:
Mobile app monetization playlist:
Mobile app business strategy:
Mobile app development playlist:
Learn more about the app business
How to start a mobile app business:
How to make your apps rank in app stores:
App store comparison: GooglePlay vs. Apple Store vs. Kindle vs. Nook vs. Blackberry vs. Microsoft
Mobile app monetization: increase app revenue with consumable in app purchases & subscriptions
How to get good mobile app reviews:
Mobile app pricing: How much should you charge for your app
Should you make money with ads to your mobile apps? What is the right way to publish mobile app ads?
Mobile app monetization strategies: How to monetize mobile apps and make money from apps
How to promote and monetize mobile app games for Android and iPhone:
Importance of app store search vs. social media marketing vs. publicity or being featured:by