If you’re in the remodeling business, you’re going to soon find out that it’s not enough to do a good job. You have to have a good image, as well. The single most important reason is that potential clients need to be able to establish a bit of trust before they spend so much on hiring someone for such a larger project. So, how do you earn that trust? More importantly, what can you do so that you don’t have to spend time and effort earning it anew with each new client?
Be a real professional
You might have the skills but you’re going to need the professional appearance to go with it. In the often rough and creative world of remodeling, some contractors come across too casual. While you might think your work will speak for itself, that’s not always the case. Clients like reliability, which is what professionalism shows. This goes for the online marketing efforts like building proper websites for home remodelers but extends into the offline world as well. Be courteous and professional above all else when talking to clients about their needs and be transparent about the methods and the costs of how you fulfill those needs. Lacking the finish or a real pro is going to cost you more jobs than your charm might win you.
Be loud and proud
That said, professionals aren’t quiet about what they do. You need to be forward in demonstrating your value to the target market. One of the best ways of doing that is building an online community around yourself and producing content that is designed to catch their eyes and assure them of the kinds of services you offer. For instance, many businesses now maintain blogs on their sites alongside the other pages. Your business is all about building a better home. Home décor and maintenance tips or news on the latest fashions could give you plenty of ground to cover. It not only makes for an interesting read that gets potential customers on your site. It demonstrates the fact that you know what you’re talking about when it comes to helping them achieve their dream home.
Your best tool for building trust and a reputation as a reliable service is through the customers you’ve already satisfied with your services. As they say, the proof is in the pudding and good word-of-mouth and proof your services are easier to find in renovating than in other industries. Acquiring testimonials from happy clients and asking them if they’re happy for other potential clients to contact them is a start. Your website should also contain an extensive portfolio of the work you’ve done so future clients can see the results for themselves. It’s a good idea to wait until you have at least five examples or five testimonials to include on the site, however. If you only have one or two, then potential clients might think you’ve only done a good job one or two times.
Establishing a trustworthy image and building a good reputation should be a top priority for any remodeling contractor. Maintain a professional image both online and offline, be loud and active in your community and get loyal customers spreading the word for you.by