If you’re running a high street business or any type of company that functions in the real world, you need to think about foot traffic. Foot traffic is, perhaps obviously, the number of visitors that you get to your business address. For shops and commercial companies that rely on clients walking through the doors, foot traffic is essential. As such, you do need to look at ways to encourage foot traffic and hear the thunder of approaching feet near your store. There are lots of ways to do this but let’s start off online.
First, we need to think about local SEO because you can use web optimisation to make sure you get visitors to your site nearby your location. You can do this by using regional words and identifiers on your site with the help of a professional marketer. There are also a lot of cool local SEO tools and resources to use as well. For instance, you can set up a profile on Google Business. With Google Business, it is possible to make sure that when customers are nearby they find your company.
When setting up local SEO you probably do want to check out mobile website optimization. You want to make sure that your site is viewable on mobile devices for one key reason. Around forty percent of internet users are on mobile devices. And, that percentage is probably a lot higher for local companies.
Make A Splash
You should also think about dressing up the outside of your company. You can do this with different signs, banners and marketing materials. For instance, if your business is in a little known area you can use signs that have directions pointing to the path towards your company. If you’re looking into fabric banner printing think about images that are aesthetically pleasing. For instance, a car seller might use a fabric banner with a complete image of a car. This could take up an entire wall of a building and will attract a lot of interest from passers by. The bolder the image, the better the effect will be.
There are lots of different types of marketing materials that you can use like this. It’s all about selecting the ones that you think will have the greatest effect. For instance, if you want to attract customers from far away, you may want to add some flags to your building. When these blow in the wind they will certainly be eye catching.
Finally, you may want to think about renovating your business building. By doing this you can make it look new fresh and exciting. You can even add some new decorations outside and make it a place that draws people’s interest. Don’t forget, that customers are always going to be excited by companies that look modern and fresh. An image like this suggests you’re selling products that they would be crazy not to buy.
We hope you see now how easy it is to increase business foot traffic. With a little imagination and a lot of hard work, you can double your customer numbers.by