Many people on my mobile apps ask how they can create hobby or interest groups such as language learning groups, or outdoor groups, or church groups. And the biggest question is how to grow those kinds of groups and get members and people to attend the events that those groups organize. In this article I will explain how to create and grow successful local hobby or interest groups.
Offline Marketing For Your Group
Since the group is local, you want to get in touch and network with existing groups and organizations that already have your potential target group members. Here is a tutorial on how to do offline marketing by building long-term relationships with people in your niche.
Where To Post Your Group Online
Here is an overview of online marketing with many ideas that you can use for your business.
There are some particular things you can try that should be effective. The first is to create a local group on meetup.com which is the biggest site for managing local groups. The only problem with that site is that it isn’t free. The cost is about $12/month.
For free options, you can try to create a Facebook group. Those groups are free, but marketing via Facebook isn’t too simple nor effective. Here is a tutorial for Facebook marketing:
And here is a tutorial for what mistakes to avoid during your Facebook marketing efforts.
The other thing to do when promoting your local group is to start a small website or a blog. A website or a blog will give you a presence on Google so that when people search Google, they may find your website. Here is a tutorial for how to set up your website or blog in under a day.
If you do all these techniques, you should have a successful local group with many members.
Further Marketing Resources
For more business-starting resources, please take a look at our business planning mobile apps. Here is the iOS business plan app and here is the Android business plan app. And here are the iOS marketing app and the Android marketing app. And please check out and subscribe to my YouTube channel where we cover many marketing topics.
More marketing tutorials
25 Facebook marketing strategies:
25 Twitter marketing strategies:
15 LinkedIn marketing strategies:
Advanced social media marketing tutorial:
Advanced SEO tutorial:
Inbound marketing tutorial:
And here is a video with an introduction to marketing overall so that you can get a sense for the basics of marketing. Here is a video giving 3 perspectives on what marketing really is.
And here is a video explaining how to begin doing your marketing and promotion.
If you like the video, to get more similar videos, please subscribe to our YouTube channel by clicking the subscribe button on the widget right below this text.
Author: Alex Genadinikby