In this tutorial I discuss some lead generation strategies, and how to use free consultations to help you turn high quality business leads into clients.
This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.
Very often, you want to offer free or cheap consultations because as you know, people flock to free things. During those short free consultations, you can show people a glimpse of the value they would be getting if they purchased your full services.
Depending on what your business is, you can generate good leads from Fiverr.com or similar sites where you do small jobs or services for people. Some of the people who purchase your discount services on those sites can hire you for bigger projects. This is actually something that I do. I offer business coaching consultations for just $5 on Fiverr, which is essentially free, and some of the people who take my consultations become long-term clients.
Other lead generation strategies include discounts to current customers who refer friends, paying for leads, and establishing a professional referral network. In a professional referral network, you would send potential leads to your referral partners, and they would send some of their clients to your business.
Of course, one of the main lead generation strategies is to do Google SEO for your website, and to landing pages which are meant to capture leads.
If you want to learn about how to generate business leads, please take a look at my complete list of courses. Some of my courses have to do with marketing, and you will learn how to promote your business to generate a large scale of leads. Here are all my business courses with discounts.
Learn many more marketing strategies
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