You will no doubt have many social media accounts that you use in your spare time. But have you set up profiles for your company? These days, social media isn’t just for personal use anymore. More and more businesses are getting on board. However, there are still many companies who have still yet to embrace social media for professional purposes. Are you one of them? This is why you shouldn’t be.
It’s Great For Customer Feedback
Social media gives you a direct link to lots of your customers. So you can get instant feedback from them. And if their feedback is excellent, then many other customers and potential customers will see the rave reviews. When you use Facebook for your business, your customers can leave feedback whenever they want. On Twitter, it is best to request it. You will want your customers to leave you good reviews on your company website. So you should use recruiting brand advocates to look for the type of customers who you want to get feedback and reviews from.
Social media is also a great way to increase sales. You just need to start social media marketing. There are many great ways to go about this, but the best way is to focus on your content. Make sure you create a company blog. This should be SEO optimized so it creeps up Google search rankings. Once you publish a post, be sure to post it onto your company’s social media accounts. Use lots of hashtags so that a wide audience will find these posts. Once people start retweeting your posts, your company’s name will reach more people. And all those extra people can equal increased sales!
Boost Your Customer Service
Once you are on social media platforms, it is important that you employ a dedicated team of employees to look after all these accounts. These employees should regularly post to each social media account and interact with all your followers who reach out to you online. This is a great way to boost your customer service. Your customers will have an extra channel which they can contact your company on. This means you will be able to handle any problems with customers as soon as they crop up. You can nip any issues in the bud before they get out of hand.
Legitimize Your Brand
Once you are on social media, you will be able to legitimize your brand. That is because your customers will be able to find out everything about you from your social media account. And once customers know everything there is to know about companies, they will feel a lot more comfortable with you. And will be more likely to use your products and services. Try to continually increase your fan base online. As your followers and fans increase, new customers will be attracted to your business. A high number of followers helps your business to come across as the real deal.
Still wondering whether going on social media with your business is the right move? It will be; you should do create your profiles right now!by