How to promote and monetize mobile app games for Android and iPhone

March 20, 2015

In this tutorial I explain how to promote, market and monetize mobile game apps for Android and iPhone.

Check out my mobile app business book and my mobile app business course.

The biggest challenge entrepreneurs face when creating game apps is that the games are extremely difficult to distribute, and downloads are tough to come by. The bulk of downloads for game apps come from app store search and paid marketing if the game developers can afford to pay for marketing. The challenge with app store search is that most mobile app games rank for the same keywords in app store search. Because most apps rank for the same keywords, there is a huge bottleneck in app store search since most games compete for the same keywords.

The reason most app developers pay to have their games promoted is that paying for downloads accelerates downloads, and helps the games rank better in mobile app stores. Once the games rank better in the app stores, the apps begin to get natural downloads from search, and rank even better from the extra acceleration of downloads. But this doesn’t happen right away. Many of your competitors are also working hard to increase downloads so if you have a tight budget this strategy may not be for you because you will have to spend a lot of money before seeing significant results.

As you can see, the apps that win are the apps who can pay the most money to have their app downloads accelerated by paying, which boosts their ASO ranking.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course:

And here is a link with a discount to our Android app development course. And here is a link to learn more about our course on how to start your Android developer career on this blog.