Twitter analytics tutorial. How to use Twitter analytics & use it to improve tweets and get insights

February 21, 2015

In this tutorial I explain how to use Twitter analytics to see which of your tweets get more engagement and general exposure. Using Twitter analytics can give you more insight into how well your tweets perform, and which of your twitter techniques are more effective than others. Using Twitter analytics can help you become better at using Twitter for business and personal use.

In the video I walk you through my own personal Twitter account, and show you the results of different tweets. You can see that the difference in engagement can be over 1000%. Yes, that is a thousand percent. Do I have your attention now? Having analytics allows you to run tests to see what kinds of tweets do better, and get more people clicking on them and sharing them. In the video I show you that bland tweets or ones that are auto-generated, do not get much engagement. But tweets that have proven to drive engagement in the past, continue to perform well.

Using Twitter analytics, which is completely free, you can learn precisely which of your tweets perform best, and begin to reproduce what is working. Without Twitter analytics, it is much more of a guessing game, which isn’t a good thing.

More social media marketing tutorials