10 Ways You Can Make Customers Fall In Love With Your Business

January 4, 2019

The most important part of any business is getting your customers to fall in love with your business. In order to do so, you have to take the right steps to ensure that you are building a business that can be loved. We are going to look at 10 easy ways to make customers fall in love with your business.

Know Who Your Target Customers Are

The first step to making customers fall in love with your business is knowing who your target market is. This will allow you to focus your Marketing dollars toward practices that reach this audience and cater to their specific needs. Customers do not want to feel like they are being advertised to all of the time so making your content fun and easy to relate to can do wonders for reaching the audience that you need. Doing some market research on competitors or even doing surveys can help find out just who your target customers are.

Identify Customer Expectations

One of the biggest steps in any transaction between a customer and a business is the customer experience. This can make or break your business as a bad experience can really kill your word of mouth marketing. With the evolution of online reviews, dissatisfied customers can easily leave negative feedback about your company within minutes. Ensure that you are making the customer experience a one to remember to cater to customer expectations. Customer expectations are going to vary from person to person so making sure that your company is versatile enough to identify different expectations is crucial.

Give Real World Customer Interactions

Customers love doing business with people, not businesses. This goes into every aspect of your business that requires some type of customer interaction. Making sure that your employees treat your customers like humans and not a number will really show that your business truly cares about each and every customer. Most consumers do not like having to deal with voice recorded customer service lines and would rather speak to someone who can help them more quickly and accurately. While you will want to have a protocol to follow, each interaction should cater to the specific person that they are dealing with for a more pleasurable, relatable customer experience.

Put Customer Service As Priority Number One

Customer service is going to be at the forefront of any business. You can have the lowest prices, best products, and biggest stores, but if your customer service is not up to par or difficult to deal with, customers will not return to shop with you. When customers visit a store, they want to be treated with respect and kindness. If your company cannot deliver this, customers will start to dwindle down and negative reviews will start to pop up. Make sure that you are always checking up on how your customers are feeling about your services and ensure that you provide adequate training for all employees.

Use Active Listening When Speaking To Customers

Conversations with customers can go many different ways, but knowing how to speak to your customers can go a long way. By practicing active listening, you can show the customer that you truly care about their complaint or suggestions. Active listening refers to repeating back what the customer is saying to reiterate their point and to better understand what they are talking about. For example, if a customer was to ask “What is the warranty provided with this product?”, you would respond with “The warranty provided with the product is 5 years from the date of purchase”.

Create A Customer Support System

When a customer needs support, they are going to want it to be handled as quickly and professionally as possible. That is why having a structured customer support system is highly important to make sure that issues that need to be escalated can be done so quickly and easily. This can go many different routes for things such as tech support, disgruntled customers, and those who just need more information about your product. While it may seem like a long process, the customer will be glad that they are being transferred to the right person.

Practice Transparency & Be Authentic

At the end of the day, no one likes to be lied to, and that goes especially for customers. The best way to make customers fall in love with your business is to be transparent and be authentic about all aspects of your business. If there is a problem, be honest with the customer and let them know where the problem lies so that they become more understanding of the problem. Most customers will be more accepting knowing the truth rather than an excuse.

Manage Unhappy Customers Correctly

No business was ever built without dealing with unhappy customers. What separates successful businesses from those who are unsuccessful is the way that they handle these customers. Being able to win a customer back over will usually drive more sales as that customer will brag to others about how you went out of your way to ensure their satisfaction. On the opposite end of the spectrum, not knowing how to deal with unhappy customers can bigger problems as they will usually start to bad mouth your company.

Recognize The Value Of Word Of Mouth

Speaking of bad mouthing companies, all businesses should be aware of how impact word of mouth marketing can be. With more and more influencers popping up all over social media these days, word of mouth marketing can essentially make or break a business overnight. If someone who has a big following has a bad experience, they could potentially tell their following which could cause a serious backlash. On the other hand, providing influencers with your product to try out can give you a boost in your business as well.

Stay Humble

The last tip is to always stay humble. Humbleness shows in many different ways and is a trait that just about everyone admires and can stand behind. Staying humble also lets you enjoy the smaller victories that many larger business sometimes look over.