What is social proof & How to add social proof: reviews, endorsements, testimonials increase sales
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In this video tutorial I explain how to add social proof to any business, service, product or website. Social proof is a combination of the number of customers, total and average rating of reviews, endorsements and testimonials. Getting an investor or publicity can also serve as social proof. All together these things serve to convince potential new customers that other people (hence social) like your product (hence proof).
And take a look at this advanced social media marketing tutorial:
You can get reviews by giving copies of your product away, and suggesting to people (or encouraging) to leave nice reviews if they enjoy the product. You can also get good testimonials from those very same users that you can use on your website or anywhere else. Additionally, if you have any high level contacts in your industry, ask them for an endorsement.
You can also buy reviews. Many people and companies do that. It isn’t the most white hat approach, but in the world of online marketing, it is nothing new. I don’t personally do that, but I know of a number of people and businesses who have bought reviews to get social proof, and it was a successful effort.
Social proof is extremely important during sales. It can help you increase sales by hundreds of percent if you do it right. Always think about adding more and more social proof to your products and anything you are promoting. It will go a very long way to having you stand out among other products.
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