Monthly Archives: September 2014

How To Get Featured in Google Play And Apple App Stores

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Many app entrepreneurs ask me about getting their apps featured in app stores. This is very difficult to achieve. My Android business planning app was once featured in the Google Play app store, and I still can’t tell you what the exact formula is to guarantee being featured. I can only tell you what I did for my apps, and what I’ve seen other apps do in order to get featured. Let’s cover some of these strategies.
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How To Promote And Monetize Dating Apps

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Dating apps are another popular kind of app your entrepreneurs like to create. It is also an attractive kind of app for investors as well. But by now, you know me. I like to play devil’s advocate, and point out the challenges for the app. If you can figure out how to get around the challenges during the planning phases of the app, you will be in far better shape than if you had to think about how to get around those challenges after meeting those challenges head on after you’ve started.
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Mobile App Exit Strategies

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We make our apps in order to achieve some kind of a goal, right? Some people want their apps to be the tools by which they become millionaires or billionaires. Other people just want to earn a comfortable living and generate passive income, and yet others simply want to achieve a career boost and some kind of technology-world notoriety. When you plan your app, you must set your goals for it. Sometimes these goals can be synonymous with the term exit strategy. In general, there are three kinds of exit strategies (common outcomes) for an app that can be considered successful. Let’s cover them in some detail.
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Raising Money Accomplishes Far Less Than We Think

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Many entrepreneurs think that if only they were able to raise money for their business, that would be enough to help them turn their business into a success. Yes, money helps. But money alone is not nearly as useful as people imagine it to be. Money has a way of running out quickly. I want to share with you my own experience in raising money to illustrate and explain why money isn’t as helpful as it seems it would be.
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How To Start Different Businesses More Cheaply

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Note: this blog post is an excerpt from my full fundraising book. If you are curious check out my full fundraising book on Amazon.

When entrepreneurs start their businesses, they often have grand plans for those businesses, and those grand plans require quite of bit of money to be realized. But since it is very difficult to raise money, it can be practical to temporarily scale down the grand plans for the business so that the entrepreneur can get started within a reasonable budget that is easier to raise. Once you get started, if you are successful, you will one day grow into all your grand plans that you have for your business. But first thing is first. You must actually get started. It isn’t always possible to greatly reduce start up costs, but it is often possible. Let’s take a look at a few different kinds of businesses and explore some strategies to reduce your funding needs.
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Mobile App Business Model Tutorial

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Understanding mobile app business models is perhaps the single biggest tool to help you during the planning stages of your mobile app to help you understand what kinds of apps may find success, and which will fail. It will also help you evaluate potential app features that you may consider adding to your app once your app is live. I can’t overemphasize how important this is to the health of your app business, and I hope you agree with me as we cover mobile app business models. One caveat I want to add is that because there are so many different kinds of apps, I am not able to cover specifics of different kinds of apps, and at times I have to make sweeping statements and assumptions. Please bare with me through that, and try to consider how the general points I make relate to the specifics of your app.
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