Month: November 2016

Want The Best Marketing Campaign Ever? You Must Focus On These Two Things!

Want The Best Marketing Campaign Ever? You Must Focus On These Two Things!

by In this article, I will explore a couple of fundamental components in every marketing campaign. The two things I wish to discuss are communication methods and market research. I find that these two things don’t get as much attention as they need from many businesses. Neglecting these two important things can lead to a…

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How To Establish A Global Presence For Your Company

How To Establish A Global Presence For Your Company

by Nowadays, any local business has the potential to develop and grow globally; it’s only a matter of time and leadership. Once the business has fully achieved its local potential, it’s time to consider global development by targeting the markets that are easier to penetrate. However, global expansion comes with its own risks and challenges…

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How to Record Screencasts From Your Desktop Using Movavi Screen Capture Studio

How to Record Screencasts From Your Desktop Using Movavi Screen Capture Studio

by  As you can guess a ‘screencast’ is a video recording of your screen – and it is also sometimes referred to as ‘screen capture’. Nowadays this type of recording is becoming more and more popular as it can help you to create a video guide, demo, bug report or even be used in other…

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How to succeed with a roofing or a home repair company

How to succeed with a roofing or a home repair company

by I have recently been working with a roofing company in Wallingford and New Haven, Connecticut. Companies that provide services like roofing, general contractors, and home repair, are categorized as local businesses. Local businesses have two challenges. The first challenge is to provide a good service, and the second challenge is for these companies to…

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Bringing Holiday Cheer Into Your Office

Bringing Holiday Cheer Into Your Office

by With the holidays just around the corner, you may be looking for some ideas to help brighten up the office and get even the most Grinch-like of coworkers feeling a little bit merry. Designated holiday office elves rejoice and take a few cues from the list below to help elevate the office spirit this…

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Out of the Ordinary Business Client Gifts

Out of the Ordinary Business Client Gifts

by Our business clients are some of the most important people in our lives, and we want them to know that in order to continue the (hopefully!) reciprocal relationship. Buying for these people, however, can be tricky. How big do we go? How small do we go? It can be a bit awkward to say…

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Year-End Tax Tips for Your Small Business

Year-End Tax Tips for Your Small Business

by As the holidays approach and 2016 winds down, there are likely many things on your mind. Settling accounts, handling sales, and promoting your business—combined with familial and social obligations—can make this time of year a little more hectic. One thing small business owners need to add to their list of to-dos is tax preparation.…

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