At a time where it becomes essential for businesses to reach new audiences – check http://glowingstart.com for more – there is no talk of working without a website or even without advertisement. However, while it is a business’s purpose to interact with its audience, there is a factor that is too often forgotten in modern business structures. It is equally important to give people, whether customers or employees, ways to be able to reach your business and interact with it on a daily basis if necessary. What this means is that business communication is a two-way road system where a message can be either sent from the organization or an individual. Here are 4 ways in which technology is your best ally to maintain both sides of the exchange.
By Keeping People Updated In Real Time
It is not uncommon for a company to wish to present its team to customers, but also internally if we are looking at a large organization. However, the challenge in introducing a team chart is to make it useful too. People who are looking at an org chart are looking for information, as to how to contact an employee or who can help with their issue. Interactive charts can allow a company to turn the team introduction into a useful tool for both customers and employees, such as explained here https://pingboard.com/org-charts/organizational-design. Not only do they keep the information updated in real time, but they are also a great help when it comes to increasing direct contacts.
By Supporting Work/Life Balance
For most customers, using a website or an email address to pass their order or manage their project allows for a better work/life balance. Often ignored by the company, the employees’ work/life balance matters just as much. Indeed, with people working longer hours, commuting a long distance to go to work, and being constantly available per phone or email, it can be tricky to keep a healthy family life. Repurposing technological tools to enable remote work is a fantastic way of helping employees to keep an active social life without losing their productivity. Additionally, as remote work has been proven to reduce sick leaves and delays, it’s ideal to keep employees focused, productive and engaged with the company.
By Showing Them The Way
Simple the apparition of online maps, and especially Google Business Maps https://enterprise.google.com/maps/, companies have been able to measure a significant footfall increase in stores, restaurants, museums, and other entertainment centers. Indeed, using technology to directly guide people to your door, this is the promise that Google maps made – and they have certainly kept it. But there’s more to it, as it highlights your opening hours and can help you to streamline essential delivery operations too.
By Giving Them Control
Finally, like in all exchange, sometimes it ends, or it needs to change. It is essential to provide customers with the ability to manage their order online. Indeed, when people can cancel, modify or postpone an order in a matter of a few clicks, they are also more likely to consider the company trustworthy. In short, the easiest you make it for customers to cancel, the more likely you are to notice an increase in customer retention and acquisition. Indeed, letting them in control of their business deal with you is the best way to show them that you are on their side.by