Anyone can start a home tutoring business, and if you are already a qualified teacher, then you are at an advantage. Perhaps you’re in between jobs, looking to earn some extra cash over the weekends and summer break, or maybe you’re looking for a flexible way of making an income whilst studying for an online doctor of education degree. Whatever your reasons for starting your home tutoring business venture, getting the marketing strategies right is essential to your success. We’ve listed some top tips to help you successfully market your private tutoring business.
Use Social Media
Today, social media sites such as Facebook and Twitter have become a hive of information for consumers. Many parents who are looking for private tuition for their children will turn to social media in the hope of recommendations, or even being able to stumble across a good tutor’s social media page. Set up a profile describing your services, prices, and areas covered on Facebook and ask your friends to share it to get started. Keeping your profile active with interesting content updates is important to keep your followers engaged.
Both teachers and students can benefit from online learning today. Perhaps you’ve even studied for and online doctor of higher education leadership yourself, available from Maryville University. Teaching online will give you the flexibility to work from home and allows you to reach a much larger target audience – as a private tutor, you could be teaching somebody close to home one day, and have a student who lives overseas the next. Thanks to instant messaging and VoIP services such as Skype, it’s easier than ever to do this on a budget.
Your potential students and their parents will want to see proof of your expertise and knowledge as a tutor when considering your services. One of the best ways to showcase your knowledge online is to start a blog. Updating your blog with informational content, such as how-to guides for self-study, or instructions for parents who want to help their children with homework, will help you to gain more credibility, respect, and new clients online.
Guest Post on Blogs
When it comes to successful digital marketing, good quality content still comes out at the top. With so many blogs and websites aimed at both parents and students readily available today, you’re provided with a huge platform on which to share your knowledge and advertise your services. Writing interesting informational guest posts to place on popular blogs is a great way to gain more exposure for your business, increase traffic to your website and build up your client base. In order to successfully achieve this, it pays off to develop good relationships with successful bloggers.
Lastly, don’t ignore tried-and-tested offline marketing techniques for your private tutoring business. Strategically placed leaflets or posters parents and kids’ clubs, handing out business cards or flyers at children’s sporting events or collaborating with local schools and colleges will all lead to better exposure.
Would you like to add to this list? We’d love to hear from you in the comments below.by