Category Archives: Entrepreneurship

Essential Checklist Of All Wannabe Entrepreneurs

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If you are going into the launch of your business with the perception that it is going to be relatively easy then you are in for a shock. We’re not saying that launching a business is impossible because it is not; it’s easier than ever, in fact, especially online. What we are saying is that you need to give your business launch careful consideration in order to maximize the chances of success.

That is why we have come up with a list of what we believe to be the top pieces of advice that every wannabe entrepreneur should consider and prepare for before pulling the trigger and launching their business prematurely.

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Life Is All About Timing

When you launch your business can have a huge impact on whether you fight for survival and then fail or whether you hit the ground running and succeed. Unfortunately, there is no such time as the perfect time and that is because there are so many variables involved that something is bound to go against you. The things you want to consider, though, are what the market is doing, how successful your competitors are, what funds are available to you at this moment, and what your personal situation is looking like. If you’re planning a baby, for example, maybe hold off on the launch. Don’t hesitate or ponder about your launch too much, though. After all, getting it off the ground is crucial.

Location, Location, Location

On a grand scale, you may want to think about where on earth you need to launch. It could be that the UK has the most ideal demographic for your product, while current Russia business opportunities could be too good to ignore. So that is worth considering first off. Narrowing this down a bit more, you need to think about where the top talent resides in that location, what the local competition is like, what is the cost of living – not just for you but your staff – taxes, minimum wages, government incentives, branding, access to suppliers and hidden costs. And that is without even mentioning target audience. All of this should be considered because where you launch is going to have a big impact on how you grow.

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Super-Detailed Budget

Before you spend a single cent, dime, pound, rupee or whatever, you need to make sure you have a seriously detailed budget in place. This may not sound attractive to you because you are more a creative thinker who likes to get stuff done than you are a numbers person, but that is no excuse. If you don’t like crunching numbers then bring on someone who does. If you want to be a success then you need to have every single cent, dime, pound, rupee or whatever accounted for. That way you can adhere to the budget much simpler and that will lead to a higher chance of success.

Most Disciplined Person Ever

In case you were wondering, we’ve left the talk of money behind. Yes, you need to be disciplined with your spending, but your self-discipline goes so much deeper. This is so important during the early days of your startup. Forget about hours you’ll work and figure out what goals and targets need to b met for that day, week and month. We don’t want you to give up your home life completely, not by any means, but you need to realize that starting a business requires a lot of effort. So plan ahead, decide what is urgent and how urgent and stick to accomplishing these things. A couple of long days is better than falling behind or going bust.

 

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5 Common Digital Marketing Mistakes & How To Avoid Them

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Creating a reputation and optimizing your brand is difficult, and takes time and resources. There are several elements business owners have to juggle, and the process of putting the business on the map can be overwhelming for many. But this isn’t where you quit. Consider working with a digital marketing agency to help achieve your marketing goals, and look out for common digital marketing mishaps. These five mistakes will help you avoid a potential disaster, and help your business navigate the tricky waters of digital marketing:

1) Knowing When To Use A Paywall

A common practice, especially among publishers, is to use a paywall that allows users to pay for premium content. Brands like the New York Times and Wall Street Journal are charging for content, and this gives the impression that the paywall concept will work for many others. But these are big companies who can afford to test the paywall theory — regardless of whether you host credible, cutting-edge content, if the brand isn’t recognized, people won’t pay.

As an alternative to creating a paywall, follow in the footsteps of companies like Simply Measured, whose premium subscription comes in the form of social promotion. To get their services, the company only requires that users tweet about them. After users sign up and are familiar with the products, they then can upsell them on other premium services. Alternatively, give a sampling of your service and allow users to pay for the full product. This is what companies like Dropbox do with their product: customers are allotted a certain amount of free space before they have to pay for more.

2) Ignoring SEO

No business should go without the benefits of SEO, especially small business and startups. Search engine optimization helps align these companies to better attract customers who are actively seeking information and services. In that sense, SEO is an investment – and it’s been likened to real estate investments by many. Unfortunately, many businesses put SEO on the backburner.

The fact is, having high placement in search engine results is more important now than ever. There are plenty of ways to go about creating an effective SEO strategy. In addition to hiring a digital marketing agency, you can hire a freelancer on sites like Upwork or, if you have the time, read up on free SEO resources and spend some time teaching yourself new principles.

3) Not Having A Blog

Content marketing is so important. Regardless of the kind of service or products you offer, a blog is necessary to complement it and give search engines more to crawl on your site, increasing your SEO. The company Kissmetrics (which sells a customer engagement automation platform among other things) receives 70% traffic to its blog, which then helps them make sells on actual products. You can create a great blog by hosting it on your domain and publishing quality content that readers will enjoy. Don’t have the time to write blog posts? Don’t feel confident in your writing abilities? No problem. Hiring freelancers for writing services is simple across several platforms, from Upwork to Craigslist.

4) Ignoring Local Strategies

Now is a better time than ever to take advantage of your location. Potential customers frequently use Google to find services and products in their general area. For example, someone might search for “best bakery in San Diego” or “coffee shops in Bushwick.” You want to be the first company that appears. To best optimize your site for local search, you can do several things such as claim listings and put your business information into local directories. This ensures that you’re appearing in front of the most relevant audience. These searchers want services in the immediate area, and are going to go somewhere – why send them to your competition?

5) Not Having A Real Marketing Strategy In Place

To really take advantage of digital marketing opportunities, you’ll need to have a solid marketing plan in place. This should outline how you’ll increase SEO, attract customers, run your social media pages, and create great first impressions with your web design. This plan will help guide you to great results, and keep you on target with each day. This marketing strategy should be accompanied by a way to analyze your results and see what’s working and what isn’t. If you’re working with a digital marketing agency, they’ll be the providers of a comprehensive marketing plan, created in collaboration with your team.

 

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Does The Future Of Your Business Lie Overseas?

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When you start a business, you might automatically look for local demand. It certainly makes things a lot easier if you know the people who want to buy your products are down the street. However, in some cases, you might find that the demand for your products is a little further afield. For instance, you might have a fantastic idea for a new fast food restaurant, which is great, unless you are located in LA. Los Angeles has become a pinnacle of healthy eating and healthy living so you might not find that much demand for this type of business here.

In other cases, you may even want to look abroad to find the demand for your company. There are plenty of businesses that have failed locally, only to find their footing in another part of the international market. However, before you jump towards this idea, you first need to test the waters. So, let’s look at how to discover whether there could be a demand for your business overseas.

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Check out The Social Side Of Things

Your first step should be to look for the buzz on social media. By looking at regional specific social media, you should be able to find evidence of certain cultural choices and local opinions around the world. Working with a social media analyst, you might be able to find evidence of a demand that matches your company idea. If you do, it could point to the fact that you will find success with your investment in this part of the world. Of course, before you decide to move over there, you can test the waters a little more.

Sell Internationally

The next step is to set up a website, that is accessible internationally and use SEO tactics to market specifically towards the region that you’re targeting. You can do this, by using regional identifiers on your site and connected with social profiles that are linked to that part of the world. When you do this, you should find that you gain interest from international customers. If they bite, this will be further evidence that your business could be primed for success overseas.

Get Some Legal Assistance

When you decide to move your business to a new international location, you will have to deal with some red tape. Most countries have strict immigration policies and as such an investment immigration lawyer will be necessary. They’ll help you get over the barrier and gain legal permission to set up shop in the new country. The good news is that it’s far easier to gain permission like this if you already have a plan in place.

Careful Of Exchange Rates

Finally, you need to be careful of the cost when moving your business abroad. Don’t forget, you’ll probably be funding the move, so hopefully, the exchange rate will be working in your favor. That will certainly be true if you’re moving from the UK into America where the exchange rate is just about pointed in the right direction. Though, it’s certainly not as lucrative as it once was for overseas investors.

We hope this helps you determine whether your business could strike gold in a new region of the world.

 

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The Key To Standing Out In Business

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Getting ahead in business is a challenge that’s only getting bigger.

Standing out amidst a sea of competitors can be a real struggle, especially since most enterprises run slick and robust marketing and social media campaigns. The ability to find your voice, find your market and make your voice heard among the chorus of others all claiming to be the best is a difficult, but not impossible, set of skills to develop.

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The differentiation game

Every business is unique, but getting clients and consumers to recognise that can be incredibly problematic. The key is to be able to differentiate yourself, your business and your product in an overcrowded landscape.

What will make you stand out is a matter of awareness; awareness of your product, awareness of your brand and awareness of your specialism. When you have a firm understanding of what you do better than absolutely anybody, you can begin to build your brand accordingly.

Building your image

The key to successful brand image is a combination of being concise and consistent. In real terms this means:

  • Make sure you have a distinctive and engaging logo. Finding a graphic designer to do this can be done easily and surprisingly affordably on People Per Hour.

  • Be consistent with your branding and ensure that you use fine stationery such as business cards, letterheads and envelopes and keep the typeface and color scheme consistent across your communications and marketing.

  • Try to sum up your business’ image in one clear concise sentence. Being able to sum up everything that makes your business unique in a snappy soundbite is a great way to make your business stand out.

Know your niche

By rule of thumb, the most successful businesses know their niche and cater exclusively to that niche. There’s a reason Starbucks hasn’t branched into fine dining and Nike don’t offer a line of formalwear.

The best businesses focus on a problem that the consumer may have and focuses on solving it in a unique or bespoke way. Your business identity depends on your ability to convey the unique way that you solve that problem even if that problem is something as quotidian as empty bellies.

For example, if you run a restaurant that serves fresh, handmade vegan foods then building the identity of that business must focus on the ethical values that your target audience will have as well as the value that they place on fresh, hand made and sustainably sourced foods.

Naming such a business, for example, “Ted’s Cafe” communicates absolutely none of those values.

Build a relationship with your target buyers

Other businesses may offer similar products to you, they maye even employ similar branding. But your voice is yours and yours alone and how your buyers relate to your voice can be a crucial factor in standing out from the crowd.

Interacting with existing and prospective customers on social media is a great way to start to build this relationship, as is setting up a blog.

Establishing your own, unique voice is one of the most reliable and personal ways to stand out and form lasting relationships with your consumer base.

 

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5 Reasons to Always Invest in New Business Tech

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If you are a business owner or entrepreneur, you will be only too aware that it really is a case of survival of the fittest. If you are not constantly keeping on top of current trends, you are likely to get left behind. With this in mind, technology is one of the key areas that you should be looking at as closely as possible. Advances are constantly being made and if you keep up to date with them on a regular basis, you are much more likely to drive your business forward. Here are a few reasons why you should always invest in business tech.

Speed and Efficiency

The whole point of technology is that it makes your life easier because speed and efficiency are two of the areas that are vastly improved. When you can get things done with more speed, you have the opportunity to increase both your cash flow and revenue. With regards to efficiency, new technology tends to cut down on errors that are made in the workplace. Anything that you can do to make life easier for you and your staff should always be considered.

Security

In days gone by, all the important files of a business would be stored in paper form, usually in big filing cabinets. Most businesses now store their important documents virtually, which is obviously much easier but it does put them at risk of getting affected by a cyberattack. Questions like should you decrypt encrypted files are now being asked more commonly, so investing in your business security makes good sense. There would be nothing worse than finding out all your hard work is under threat.

Competition

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As we have already talked about briefly, a very important reason that you should invest in new technology is because it gives you the edge over your competition. Businesses that are slow to adapt tend to be the ones that get left behind. For example, search engine optimisation (SEO) is absolutely crucial these days as more and more customers are looking for goods and services online. Of course, your rivals are also likely to be looking to improve this area, but if you can get a head start on them, you will put yourself in a very strong position.

Expansion

Most businesses are looking to expand in some way and technology can play a major role in facilitating this growth. A huge amount of technology is geared towards allowing businesses to reach their full potential, so you should invest in the areas that you think would be most beneficial to you.

Expenses

Although investing in technology can be expensive to begin with, it will usually end up saving you money in the long run, largely because of some of the reasons we have already covered. The money that you save in these areas can then be channelled back into other areas of the business.

Ultimately, regardless of the type of business you run, technology can play a major role in making it stronger, more streamlined and more profitable.

 

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The Key To Standing Out In Business

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Getting ahead in business is a challenge that’s only getting bigger.

Standing out amidst a sea of competitors can be a real struggle, especially since most enterprises run slick and robust marketing and social media campaigns. The ability to find your voice, find your market and make your voice heard among the chorus of others all claiming to be the best is a difficult, but not impossible, set of skills to develop.

15771730764_0ee5b068f3_b.jpg

The differentiation game

Every business is unique, but getting clients and consumers to recognise that can be incredibly problematic. The key is to be able to differentiate yourself, your business and your product in an overcrowded landscape.

What will make you stand out is a matter of awareness; awareness of your product, awareness of your brand and awareness of your specialism. When you have a firm understanding of what you do better than absolutely anybody, you can begin to build your brand accordingly

Building your image

The key to successful brand image is a combination of being concise and consistent. In real terms this means:

  • Make sure you have a distinctive and engaging logo. Finding a graphic designer to do this can be done easily and surprisingly affordably on People Per Hour.

  • Be consistent with your branding and ensure that you use fine stationery such as business cards, letterheads and envelopes and keep the typeface and color scheme consistent across your communications and marketing.

  • Try to sum up your business’ image in one clear concise sentence. Being able to sum up everything that makes your business unique in a snappy soundbite is a great way to make your business stand out.

Know your niche

By rule of thumb, the most successful businesses know their niche and cater exclusively to that niche. There’s a reason Starbucks hasn’t branched into fine dining and Nike don’t offer a line of formalwear.

The best businesses focus on a problem that the consumer may have and focuses on solving it in a unique or bespoke way. Your business identity depends on your ability to convey the unique way that you solve that problem even if that problem is something as quotidian as empty bellies.

For example, if you run a restaurant that serves fresh, handmade vegan foods then building the identity of that business must focus on the ethical values that your target audience will have as well as the value that they place on fresh, hand made and sustainably sourced foods.

Naming such a business, for example, “Ted’s Cafe” communicates absolutely none of those values.

Build a relationship with your target buyers

Other businesses may offer similar products to you, they maye even employ similar branding. But your voice is yours and yours alone and how your buyers relate to your voice can be a crucial factor in standing out from the crowd.

Interacting with existing and prospective customers on social media is a great way to start to build this relationship, as is setting up a blog.

Establishing your own, unique voice is one of the most reliable and personal ways to stand out and form lasting relationships with your consumer base.

 

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4 Ways To Reduce Energy Costs

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When you are running a business you have to take on a lot of responsibility, the most important of which is to constantly think of ways of reducing the costs of running that business. Energy saving tips for business can improve the energy efficiency of your premises and help you to save on costs.

1. Use Energy Efficient Machinery

One of the most important of tips is to ensure that all the appliances and machinery that you use during the conduct of your business are energy efficient. Most of them will have ratings that manufacturers will display in order to convince buyers. These ratings must be approved  by the right agencies. It is also important that the awareness for saving energy is brought to the notice of every employee and each of them must take the necessary action to switch of fappliances and machinery when they are not in use.

2. Use LED Lights

All lighting must be from electrical fittings that consume the least power for the required light. LED lights are the right thing and lighting requirements must be studied and wattage decided accordingly. If you are using HVAC systems, thermostats must be set to levels that are comfortable and neither too cold or too hot and the operation of these thermostats also needs to be entrusted to just a few people. Make sure that all windows and doors close and operate properly and do not become a source of air leaking, as this can require more energy for heating or cooling.All working spaces must have the right amount of insulation.

3. Switch Off

Switch off computers and printers when they are not in use and make sure that all lights not needed are switched off when you leave the premises. You can also install timers or sensors so that the action is carried out automatically. Have an energy audit carried out for your business premises, so that you are properly advised by experts on equipment, insulation and other matters that can save you energy. Follow their recommendations carefully to achieve the required savings.

4. Consider Green Energy Sources

If you own your business premises, you can also examine the possibility of setting solar power panels or solar water heating panels in order to take advantage of a free resource that can in the long term lead to a lot of energy savings in future years. You can also look at wind energy if this is possible. Energy saving tips for business can go a long way to helping out your bottom line.

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Capturing Videos with Business Tips to Watch Later with Movavi Screen Capture Studio

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Nowadays there are a lot of really useful videos online that have tons of tips for running various aspects of a business. Ranging from guides to webinars, these videos could be a great resource if you want to learn more about running, managing, or even just setting up a business.

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Of course just like most online videos, the vast majority of these would be online streaming videos – meaning that you need to be online to watch them. If the prospect of having to be online each and every time you watch one of these videos doesn’t appeal to you then Movavi Screen Capture Studio could offer a nice alternative.

As a screen capture software, Movavi Screen Capture Studio will let you record anything and everything that appears on your screen. In this case that is particularly useful, as you can use it to record any video containing business tips that you feel you’d like to watch, and then save it so that you can watch it later or even transfer it to some other device.

Setting up Movavi Screen Capture Studio to record business videos is really simple. To start with you’ll have to define the capture area to encompass the business video, which can be done by either clicking and dragging the mouse cursor or clicking on a specific window that you’d like to record. After that you just need to make sure that the appropriate icon is highlighted so that it captures the system audio, and you can start recording at any time.

If and when you’re done recording, you can either save the video then and there or launch the built-in editor in Movavi Screen Capture Studio. It might be a good idea to do the latter, as that will give you access to several useful features that you can use to trim out unwanted segments, merge clips together, enhance the video quality, fix common issues, apply special effects, add captions, insert audio tracks, and much more.

Although you may not need to apply all of these features, they do have several excellent uses in this specific scenario. For example, you could use the editing tools in Movavi Screen Capture Studio to extract important highlights containing relevant tips from the business videos so that they are easier to refer to. Alternatively you could just as easily compile several videos and merge them together to create a single resource that you can refer to.

At the end of the day how you use the features in Movavi Screen Capture Studio is entirely up to you, but suffice to say it would be a good idea to experiment with them. More to the point now that you know how to capture business videos, why not try to save one and see how easy it is firsthand.

 

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Why You Need To Get Better Qualified

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If you had a hard time at school, the thought of doing some further qualifications can fill you with dread! Perhaps you left university vowing that you would never sit an exam again? Well, there is good news for you! The world of learning and education has moved on in leaps and bounds over the last decade or so. The advent of online learning courses opened up the world of education to people who would never have accessed it before.

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Now that you can get qualified so easily in high-level subjects such as lean manufacturing all the way through to self-help course such as healthy eating, there is really no excuse not to join in the home-learning revolution. Here are some reasons why you need that new qualification if you in a full-time job in a workplace or if you work from home.

Your CV will look great!

The most impressive CVs are the ones that have a long list of qualifications on them but the dates of those qualifications are important too. If you have not engaged in any formal learning for the last five to ten years it can make you look a little stale. It indicates that you are no longer able to learn new skills and concepts and move with times.

If you have recently been awarded a qualification, however, it shows that you are committed to your career. It indicates that you are willing to put in the time and the effort to get the skills to do the job well. Future employers will be impressed by this. It shows that you are motivated, organized, can meet deadlines and that you are academically capable.

It can make up for a lack of experience

If you want to branch out into a new field, your lack of experience in the area can be a barrier. Bosses may be willing to overlook your lack of experience if you have a set of recent qualifications. It shows that you are knowledgeable about a certain subject and up to date with what is going on in the industry.

Many bosses value this very highly as this may be what they are looking for. They may have may other experienced workers who can show you the ropes once you are in the job.

A barrier to entry

You may not be able to apply for certain jobs if you do not have qualifications. Some professions are degree entry only and others require you to have a higher degree such as a masters degree. Others require vocational qualifications.

If you are not qualified, you are limiting the number of jobs that you can apply for.

You can earn more

More highly qualified people earn more! That is a basic fact. If you want to climb up the career ladder and earn the higher salaries you need to be qualified. If you don’t bother, you risk being overlooked when a promotion becomes available and you could get stuck in your job for ver.

 

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Healthy Daughters, Healthy Moms, Happy Feet

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If girls live in your home, the chances are good that dance is a hot topic. It’s all the rage with this young generation, and the same can be said for older generations. The success of Dancing with the Stars demonstrates this.

If the girls show little enthusiasm for dance currently, an urging may be in the calling. The benefits of dancing for the girls in your home should be taken into consideration, and then used as a motivating factor to encourage them to participate.

If they balk at first, the outfits should garner their attention. Some of the apparel designed for dance can be worn as the girls are “out and about”, adding an extra element to their sense of style.

We know that Mom needs her exercise. She also worries about the appearance of her feet, what lady doesn’t? For those of us who love to run, there are ways to protect our feet and get that necessary cardio workout.

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Using That Kid Energy

Kids bouncing off the walls is commonplace. How to best channel that energy from the girls in your home can be challenging. I know, hello Captain Obvious!

Leading your girls to dancing is an exercise that will benefit them in more ways than physical well-being. Rebecca Lake offers up 4 benefits for kids in dance, and this applies for all age groups:

- Improvements in physical health

- Better social and communication skill sets

- Typically leads to higher grades

- Growth in self-esteem and confidence

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Girls Just Wanna Have Fun

They may balk at the idea of taking up dance. Many times, this is due to fear. It’s understandable, as many kids have a fear of the unknown. However, most kids love to wear new clothes.

The creativity that is on display with the dance clothes that are available for girls is demonstrated from the shoes to the tops. The themes and the colors are sure to catch the eye of many. We want our girls to be happy and healthy, and dancewear can lead them to dancing.

Keeping Your Feet Healthy and Sharp

Running plays havoc on feet if precautions are not taken. We runners know the drill. Those well pedicured soles and toes can turn into blistered eyesores in short-order. The men in our life are not that concerned with the appearance of their feet. Us ladies, on the other hand, have to be.

If we want to wear flip-flops to the pool or those killer slingback heels that we have for that special night, what steps can be taken to protect our feet? In addition, will these steps help alleviate any unnecessary foot pain?

Fara Rosenzweig is an accomplished certified personal trainer, and she offers 4 tips to healthier feet for runners:

- Picking the right shoes

- Going with style and support

- Keep the extra-high heels for special occasions

- Foot massages

So, as you are working on your cardio and leg muscles, your feet can look and feel their best.

 

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