Category Archives: Entrepreneurship

DIY Marketing vs Outsourced Marketing: Which Is Right For You?

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather


Image Source

It is possible to do all your own marketing, just as it’s possible to outsource it all. But neither strategy is recommended. A mix of DIY methods and professional help will ensure you save time and costs in the right areas. But which jobs should you outsource and which ones should you try to do yourself? For small businesses and freelancers, these are some of the jobs that are best DIYed and best outsourced.

DIY these jobs…

Website development

Designing your website needn’t require a professional in the beginning. There are sites like that can allow you to build your own website for free, requiring zero coding knowledge and allowing you to easily edit and monitor them. Such DIY websites can still look professional if you’re a small business, although larger businesses may want to eventually graduate to a professionally designed website that is more unique.

Social media

Whilst social media management companies exist, you’re best off handling this yourself at first. It costs nothing to create a Facebook and Twitter page for your business. Get yourself a fair sized following by inviting all your friends, family, employees and clients to follow you on these platforms and then keep your accounts active with regular posts. You can then pay Facebook and Twitter to promote posts – you needn’t get a company to help unless you’re trying to really build up hype for a new product or service.


PR companies are most often used to get companies in the media, either through news articles, reviews or even interviews with radio shows and magazines. However, these companies charge hundreds – sometimes even thousands – for a campaign. Try contacting these places yourself at first focusing on local news outlets. Once you’ve reached a certain size, you can then start to think about PR companies.

Outsource these jobs…


Designing branding that’s looks professional isn’t easy even if you are savvy with Photoshop. Companies such as are often a good investment for those with no design knowledge. Try to find a company that can handle multiple types of branding from logo design to ad creation as it may be cheaper to get it all done at once.


SEO (Search Engine Optimisation) is a way of boosting your appearance on search engines so that you don’t end up on the tenth page of Google every time. It’s more than adding a few keywords to your website and is often best handled by an SEO company that has the resources and manpower to up your online presence.

App development

Creating an app takes a fair bit of coding knowledge. If you have this expertise, feel free to try and create your own app, but it’s likely you’ll want to hire a professional company such as to take away the stress. Apps probably aren’t necessary for small businesses, although you may find that as you get a steady stream of clients that you could benefit from having something such as a loyalty card app or a digital catalogue.

facebooktwittergoogle_plusyoutubeby feather

How to Get a Loan for Your Business

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

You have a great small business idea, and you are excited to get started. You’ve waited for inspiration to strike and now you have the opportunity to quit the daunting every day 9 to 5 work routine and live out your dreams. Friends and colleagues support you, they may even be on board to help you get this incredible idea off the ground. But how will you finance your work, or continue it? For the lucky few, they have a considerable savings – for others, they will need a business loan.


It may seem intimidating to begin to gather all the necessary documentation in order to procure a business loan, but with the right knowledge and dedication, you will get the funds you need. The following advice will help give you and your partners the confidence that you need to grow your ideas well.

Understand The Types of Loans Available

Unfortunately, for the overwhelmed new business person, there are various types of small business loans available. You may need to open a small business line of credit, or seek out accounts receivable financing. Working capital loans and small business loans also have their key differences. When you choose the lender from which you will seek business funding, explain your needs to them and they will help you make the right decision based on the information you have.

Make Sure Your Paperwork is Prepared

Before you approach a lender, make sure that your financial ducks are in order. A lender will analyze financial documents such as your cash flow, balance sheet, gross margin, debt-to-equity ratio, accounts receivable and payable, and more. You should ask your accountant to have one last look through with a fine-tooth comb in order to anticipate any issues.

It also helps to have sufficient collateral to ensure that the bank can truly protect their investment. It should be enough to cover your small business loan principal. Checking out resources such as can help you understand everything that you will need for your meeting with a lender.

Understand Your Credit and Risk Level

Along with your financial documents, lenders will check your credit score and risk level. Like collateral, this will speak to your ability to pay back your loan and the strength of your business’ current state. Any outstanding loans, cash flow, your credit report, and any assets will be taken into account to calculate the risk of your business being lent money. They will also look at how long you’ve been in business to gauge your experience.

Review Your Reputation and Online Presence

It may seem insignificant, but many lenders and future investors will take your business’ online presence and reputation into consideration when deciding whether to give you the necessary funds. Check your social media accounts, such as Facebook, Twitter or Instagram, to see whether your websites are up-to-date and professional. Look into reviews left on Yelp! and other websites as well.

Your Idea Matters


There are many things that a lender is going to look for in your company, such as financial information, credit, and overall risk. However, they will also need to hear about your business ideas and history. Develop a powerful pitch that both highlights past successes and your business’ future prospects and plans.

Your business idea is your baby, your brain-child: represent it well and make sure it is will-taken care of. Getting the funds that you need for a growing business plan will help you grow even more and become a larger business. Whether you stay local or have dreams of being national, start your business out right and grow well.

facebooktwittergoogle_plusyoutubeby feather

Mastering A Plan To Help Your Business Expand

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Picture Source

Every small business dreams of one day expanding to reach the national or international market. You got into this game to make profit and reaching a wider audience is the most certain way to increase your profit potential. Of course, having the entrepreneurial desire to expand your business is only one half of the equation. You need to plan out how you’re going to make such a venture a reality. Knowing that your product will sell to the mass market is good but how do you compete with the big players in the industry? Here’s some advice which might just help your company.

Physical expansion.

When it comes to expanding your business, you need to think about the practical elements of such a venture. You might have the determination and insight to market your brand to a wider audience but are you physically ready to turn your small business into an empire? You need to think about how your business’ physical premises are going to expand as well as its non-physical ideas. You might want to look into companies which can help you with hoop building if you’re looking for expansion in terms of warehouses, so as to help with the manufacturing or production processes involved with your business. It’s very important to remember the physical aspect of expanding your company because, often, so many companies jump the gun and draw in new customers before thinking about how their small business can accommodate such an increased influx in demand.

You need to think about how your organization is going to meet the new requirements it faces in terms of the goods and services it offers. That’s when we come to the expansion of the offices from which your company operates. You’ll need to hire new members of staff and likely open up new branches across the country (or in new countries) to meet increased demand. You have to accept that with a larger client-base comes a larger responsibility. The phone will ring more frequently, you’ll get a larger number of emails, and more people will ask questions on social media. You need more employees to cover this increased activity from customers.

Virtual expansion.

In the modern age, one of the best ways to expand your business to new people is through virtual means. If you want your company to grow outwards and reach the international market, you can do it in an instant with the internet. Of course, every other company is trying to do the same thing, so the key is to do a better job than them. You need to look into avenues such as search engine optimization (SEO); this involves optimizing the content and layout of your business’ website so that it impresses the algorithms which work behind the scenes of search engines and, ultimately, helps your website to rank more highly in results.

Essentially, we’re talking about pushing your business ahead of competitors when the target market searches for things related to your industry. It gives the illusion that your business is the best result for what they’re looking for even if you’re a total newbie to the international market. All it takes is a good understanding of how search engines work. You can look into professional help if you’re not sure.

Expanding your business is all about taking risks and making the big leaps that other small businesses are afraid to make. If you want to reach a larger market then you need to spot gaps that your big competitors haven’t addressed.


facebooktwittergoogle_plusyoutubeby feather

Four Security Policies Business Owners MUST Know

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

File from flickr

If customers are the most important part of a business, security is a close second. Hackers and thieves can bring a firm to its knees in a matter of seconds. From stealing information to pilfering assets, a burglar can take what a company needs most to survive. Of course, business owners need to fight back for the sake of the business. Although it isn’t easy, it is possible if you understand and implement the policies which are proven to work.

This is what business owners must know if they value the safety and security of their company.

Where There Is A Will…

The industry relies on the internet. Nowadays, it is possible to cut costs and generate leads without leaving the office. Using the Web has its advantages, and bosses understand this very well. One thing they don’t grasp as quickly is the dangers. By connecting every appliance in the office to the Web, there are more entry points. Hackers can even access a server through the Wifi router. To ensure there aren’t any “backdoor” entrances, you must strengthen the software which is weak. A Wifi router is one example, but they range from email accounts to personal laptops.

Employees Aren’t Trustworthy

Bosses love to think they can put their faith in their workforce. The truth is this isn’t the case in many respects. Security is without a doubt a prime example of this. Because there are lots of entry points, there are bases the business cannot cover. As such, you need the staff to be on the ball and keep their email account passwords secure. Or, keep their personal and world devices by their side at all times. Sadly, employees are the leading cause of leaks. With this in mind, try and take responsibility where possible. For instance, provide them with an email password and randomise it once a month.

File from pixabay

Offline Isn’t Dead

The focus of this post has been on digital security. However, retro thieves still exist and are ready to cause problems. As opportunists, they will seize a chance whenever it presents itself, so you have to be on point with physical security. An alarm system goes without saying, as do CCTV cameras. The key, though, is to choose wisely as high quality security systems are the most effective form of defense. A business owner should always research and analyze a security product before making a purchase.

Diversity Is Best

Finally, don’t forget to diversify your security options as much as possible. This doesn’t only refer to mixing online and offline, although it’s an excellent start. It also means having a contingency plan. Savvy entrepreneurs love to invest in a safe or an external hard drive, yet keep it onsite. This only increases the risk of a breach because of a lack of variety. By storing the safe/HDD outside the office, there will be a backup should the business take a hit.

A business owner who follows this advice will make their company more secure. Once this happens, you can focus time and energy on the key areas of the firm.


facebooktwittergoogle_plusyoutubeby feather

Put Your Law Firm Above The Rest From The Start

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather



Those who tend to succeed at running a law firm usually have a few key qualities. Arguably the most essential of these is a long experience in the world of law practice. You could have been a lawyer for many years, a practising attorney in a particular field, or even someone higher up like a Barrister. Either way, it is experience which will afford you the ability to succeed with your law firm, but there is plenty more besides that which you also need to consider. Law firms are notoriously difficult businesses to run, and it is vital that you focus on a few key areas if you want to succeed. Let’s look into how you can expect to put your law firm above the competition straight away.

Start With A Vision

Something which applies to all businesses, but which you might find particularly useful, is the advice to start your business off with some kind of a vision. The best way to come up with a strong vision which will really work for you is to write down, in one sentence if possible, what it is that you hope to achieve with your law firm. It doesn’t really matter what it is, but you need to feel genuinely passionate about achieving it, and it must be both challenging and possible to reach within the specified time frame. Having a vision behind you gives you the energy to take your business above the competition, so make sure you don’t avoid this essential part of the process.

Know Your Market

It is essential that you have a strong understanding and awareness of your clientele from the start. Knowing the people you will be serving is useful for a number of reasons. For a start, it means that you will be able to approach the matter of marketing much more effectively. Marketing for lawyers can be especially difficult to get right, but having a strong understanding of your target market is a great head start. You might find that getting professional help with your marketing is a good idea too – this will free up your energies for the actual process of getting on with what you want to do in your business. Know your market, get marketing, and your business will flourish much sooner.



Partner With The Best

Who you have on your side is an important concern, as it will say a lot about what you are able to achieve within your business. One of the most important considerations early on in your law firm’s life is who you are going to hire to work alongside you. The right partner in your business can really make all the difference, so you will want to take your time and think carefully if you are serious about achieving what you set out to achieve. Find the best lawyers and practising law experts you possibly can – it really will help to boost your business above the rest.

facebooktwittergoogle_plusyoutubeby feather

How to develop an entrepreneurial bend of mind of your child

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Many parents are keen to plant the seed of entrepreneurship in their children, so that they can create their own wealth instead of working for others. If you are a parent and want to inculcate the entrepreneurial spirit in your child, then there are many ways of driving it and instilling the value of owning a business. It is of no consequence if you are an entrepreneur yourself or a working individual.

It is rather unfortunate that our education system does not prepare them for an entrepreneurial journey. Wouldn’t it be wonderful if, like the assignment help your child gets for school projects, you could get practical tips to ignite the power of working for yourself in your child? Fortunately, this blog does this by providing simple and easy-to-implement tips to nourish young minds with thoughts of entrepreneurship.

Encourage your child’s natural preferences

If your children display an entrepreneurial bend of mind in their early years, make sure you support them whole-heartedly. This could mean showing a lot of confidence in their business ideas, however simple it may be. Your child may want to create a video of gaming to post on YouTube or sell homemade chocolates and cookies. Don’t become judgemental and shoot it down immediately. Allow them to implement their ideas, success or failure not-withstanding. Try to stand behind their entrepreneurial actions and cheer them to success. You could even help them to design fliers and pamphlets to promote their ideas in the locality.

Entrepreneurship begins at Home

If you are a businessperson or run a small business from home, give your children the opportunity to contribute to it in their own way. Nurturing them at a young age is highly recommended since it inculcates the right entrepreneurial values and teaches them the nuances of running a business venture. You can push them to apply logic to everything that they do which will encourage a free-thinking attitude in them.

When business spirit is nurtured at home from an early age, the entire environment is charged with positivity and does not seem imposing or forced. Just as you would provide essay help if your child needs professional evaluation, similarly hand-holding them while giving them tasks, will go a long way in nurturing their spirit. Promote the value of observation, especially while they interact with people who run their own businesses.

Take them on a neighbourhood tour

This step can be a wonderful combination of fun and learning for you and your child. Depending on where you stay, your neighbourhood may have a generous sprinkling of mom-n-pop stores, flower shops and food cards. This could act as a real life lesson for your child that could be ingrained in his memory for years to come. Encourage your son/daughter to observe how they interact with customers and vendors, how they treat them and most importantly, how they sell. If you personally know an entrepreneur, introduce your child to him and let him interact with him to get a first-hand feel. Be assured your kid will come back armed with ideas to promote business locally.

Encourage creativity through a reward mechanism

Your child may be obsessed with football or video games or is keen to promote his unique cycling skills on YouTube. Do not stifle his creativity as this behaviour is commonly found in entrepreneurially-inclined children. Keep a healthy balance between implementing rules and allowing creative freedom. Reward the child with a small gift in the form of a special meal at home or a movie. This reward mechanism will build positive response and encourage him/her to repeat it and do better the next time.

Show them the hard side of running your own business

Entrepreneurship is definitely not a bed of roses and the path to glory is strewn with difficulties and hard work. Show them in reality that they will have to go beyond the 9 to 5 routine and will have to work for long and hard hours if needed. Of course hard work is always rewarded and let them experience it if you are a business owner yourself or run a successful home business.

Identify their liking and nurture it well

As a parent if you have noticed your kid moving towards a specific direction and are displaying a certain set of skills, make sure you nurture it well. If your child has shown a liking for mechanical or electrical items, bring home books related to it. Ask them to build things, dismantle them and rebuild it. Of course, give safety a priority when he does this and stay around.

If you can see the tiniest streak of entrepreneurship in your child and if they haven’t been expose to the world of business in any way, you can provide them with a glimpse of the same. Your child will gain confidence and essential life skills like leadership and team building if you help him/her to build a small business.

Author Bio:

Mary Jones, Co-founder & Editor-in-chief at TopMyGrades and focused on Content Marketing Strategy for many clients from Education industry in US, Canada & UK. Have worked closely with many e-learning solution providers in helping them plan their content strategy and in auditing their campaign execution. Have intensive content editing experience and have worked with MSNBC, NewsCred & Scripted. Promoting affordable tutoring for all students through a new-age tutor-cum-student platform, where tutors can help students with their academic needs. I have also authored blogs on,,, and many more digital publications.

facebooktwittergoogle_plusyoutubeby feather

Customers: THE Most Important Part Of Your Business!

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Every company wants to find the most important part of their whole operation early on in the process. A lot of people will argue about the finances being the most vital component, and some will side with the staff and processes. However, the most important part of your business is not anything from the internal perspective, it is the external. More specifically, it’s about your customers. The importance of reaching new customers is all well and good, but why would you work on your marketing procedures when you are struggling to keep the customers you already have? Let’s break it down a bit more.

Image result for customer service

Human Interaction: The Vital Ingredient

There’s been an influx over the last few years of digital marketing and online customer service approaches. But with these types of approaches, you can run the risk of turning your business into a faceless company, one that doesn’t interact with your customers on a one-to-one basis. Human interaction is the thing you need to get right first. How can you do this? The first step would be to take an analytical approach to your customer service experiences, there are companies like Lanla who work in getting an overall perspective on the customer experience, from online to in person, which will help you run the gamut when it comes to creating that excellent all-round customer experience.

If Your Customer Doesn’t Trust You, No One Else Will

Loyalty to a company or a brand is scarce these days because there is so much competition around. Customers can easily jump ship and go to another brand for a half decent reason. People only stay loyal to a business now if they have a good reason to! Trust is the best reason anybody can have to keep buying from a business. Customer service is the best way to build up that trust, and the more you increase this trust, there will be naturally more and more people coming to you as opposed to your competitors.

Image result for trust


Getting Along With Your Customers Reduces Problems

Friction is a constant issue between customer and business if there is poor customer service. Customers are more likely to voice their complaints now, with the amount of social media outlets available, and if you aim to resolve these issues quickly and effectively, it will result in a much better relationship, especially if you solve their problems for them and exceed their expectations. It’s natural that problems will arise for every company, but if you aim to tackle customer related issues by aiming to resolve them rather than to placate the customer, this will pay for itself many times over, resulting in more loyal customers who are willing to buy from you.

Customers Are People, Not Numbers!

The old approach to selling items was just to close the sale, no matter what, but now the new type of customer is not someone who is willing to be blindsided by a bunch of facts and figures. These people expect to be treated as human beings, they want more from the overall experience of buying from a company, so if you treat them accordingly, and not just as a means to a profit, this is the last and most important way to generating loyalty from your customers.

Customers are the most important part of your business, whichever way you look at it, so make sure what you treat them accordingly!

facebooktwittergoogle_plusyoutubeby feather

Three Rules That Every New Business Owner Should Live By

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

So, you’ve done it. You’ve had the idea for a great business venture. You’ve turned the idea into a reality. You’ve moved it out of your bedroom and into an office. And now, after all that hard work, you’re a small business owner. First of all, congratulations! Second of all, the hard work starts now. Below are the three rules that you, as a new business owner, should now be living be to help you successfully navigate the hard work that is to come.

Deliver on your promises

Delivering what you promise is pivotal when it comes to business. They could be promises you make in regards to customer relations. They could be promises you make in regards to the prices you set on your produce. They could be promises you make in regards to the setting and meeting of time frames and deadlines. Or they could be promises you make in regards to a particular service. Whenever you make a promise, whatever that promise is and whoever it is to, you must follow through and deliver it. Why? Because if you don’t you will be seen as untrustworthy. If a customer deems you untrustworthy, they won’t bring you business again. If your employees see you as untrustworthy, then they might not be inclined to work hard for you and would have no problems in leaving your business. So, make promises, and deliver them.

Image source4650762539_79315af873_b.jpg

Do what is best for YOUR business

As important as it is to keep up with the competing pack, it is just as as important for your business to be itself. And you, as its owner, should be doing everything you can to accommodate this. To do this, first of all you should be setting yourself, and any staff that you employ, with working hours and tasks to fill these hours that will ultimately benefit your business. You should not waste time attempting practices that will only hinder your business, even if these practices work for your competitors. Second of all, you should be using equipment, instruments and technology that is tailored to helping your business do what it does best. For instance, a hotel wouldn’t use a pen and paper to keep a track of its residents, would it? It would use an optimising management service, such as that provided here:, to help it keep a track of reservations, revenue and other tasks. The point is, do what you do, and do it well. And to do it well, you must ensure no time or efforts are ever wasted on practices that aren’t beneficial.

Image source6099355946_9eb0e507b0_z.jpg

Take full advantage of the Internet

A business in the early twentieth century wouldn’t have adopted the same practices as one from one hundred years prior to it, would it? If a businessman in 1905 it could have used a telephone to seal a deal, he would have. So, you need to make use of the zeitgeist of this time, the Internet, because it is most certainly a tool at your disposal. Simply, in this day and age, as a business owner you must be taking advantage of the Internet. You must make use of your email services; specifically, you should make use of email marketing. You must make use of social media; specifically, you should hire yourself a webmaster who will promote your business professionally. You must make use of e-commerce; specifically, you should take to selling your goods online. And you should be using the Internet to keep a tab on your market; specifically, you should always check a business directory such as the one found here:

Image sourceinternet-2041814_960_720.jpg

The single most important thing you can do for your business, however, is ensure that you put your absolute all into it. A ship does not know where it is going without its captain, and your business doesn’t know where it is going without you. And to steer it in the right direction, you need to work harder than you ever have done before.

facebooktwittergoogle_plusyoutubeby feather

The Most Effective Ways To Market Your Business

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Image Source

Owning a business is a fun but difficult task as a lot rides on your shoulders, especially during the startup years. However, every company will always face the same problem; how to market their business in the best way. Marketing refers to anything that is self promotional, and there are a huge array of things that you can do, but what are the best things to do to get you seen and noticed? Well, if you read on, you’ll find out!

Social Media Advertising

With the widespread access that everyone has to the internet in the 21st century, it was bound to be on this list! There is an estimated 3 billion active social media accounts across the world, and this is something that you should be taking advantage of. You can use social media to expose your business to people that have never seen it before, and to people who you wouldn’t otherwise be able to advertise your business too, it how does it work? Well, companies like Facebook offer specific services just for businesses; they offer post promotions which will appear on people’s timelines, and they offer like suggestions so people can see whether or not they’ll be interested in liking your company’s page and therefore start using you! This is an excellent option because it’s very cheap in comparison to other options and it allows you to choose directly how many people are exposed to your company. Do be aware though that people tend to just brush off social media advertising, so do your research well and know if your target demographic uses social media before you spend money on it!

Image Source


A lot of people will have heard of this acronym, but what does it stand for and what does it mean? Well, SEO stands for Search Engine Optimisation, and what this means is simply having search engine priority over other websites, but how is it done and why does this matter? It’s done by having links to your website on other websites; the more you have, the higher your priority is. This matters because when people search for a given keyword that is linked to your business, you want to be the first website that comes up so you can get more business! These are the basic ideas of intent and SEO but there is a bit more to it than meets the eye. This is an emerging marketing trend that is currently snowballing, however it is still in its infant days so if you want to take advantage of it you have to do it as soon as possible before you get left behind by the crowd of businesses that will end up doing the same, so get in their early now!

Image Source


PPC is a great way to increase traffic to your site without having to pay for anything that doesn’t benefit your business! PPC stands for pay per click, and it means exactly that. You will have an advert prepared, whether it be a video, and image or some form of banner, and your desired website will put it up as part of their website or perhaps a post. The way that you pay the website for their services is you pay them per click of the ad! This means that, each time your website is visited, you pay a value that has been already agreed to the hosting websites in exchange for their services by letting you advertise on their site. This is a very financially efficient way to advertise as you’re only going to be paying the host website when your website gets traffic from the advert, meaning that none of your money is going to be wasted somewhere you don’t want it to, an excellent option if you don’t have a lot of cash to throw around on advertising.

TV Advertising

People have been advertising on television for years, but why have they and why should you do it? Television advertising is perhaps the best method for business exposure; depending  upon what channel and what time your advert is running, your business can get exposed to tens of thousands of people within just a few seconds, which will most certainly bring a lot more traffic to your website and bring you in more business! We all know the way it works; a small video segment is played on the television, and then it cuts to the next one. To be effective with this, you need to be quick and to the point; you need to be able to state what your business offers and how people can get what you offer, done by putting your website details up on the screen. As long as your advert  is clear and to the point you’re doing the right thing, and if it’s not then you’ll want to consider changing it! The only drawback to television advertising is that it can be incredibly expensive, so you need to think about whether or not it’s worth advertising on TV for your business because it’s a very large investment that you need to make the most out of if you decide to do it.

All of these methods are amazing for getting your business out there in the big wide world and getting people to come and use your services! Take advantage of the business options that social media sites have and advertise with them, choosing exactly how many people you want to expose your business to and controlling the costs, get some SEO done for your website and boost yourself up into the heights of the search engine lists to solidify your company’s position on the search engines, maybe even target your demographic specifically with pay per click advertising on a website where you know your most likely customers are going to be frequenting or if you’ve got a lot of money to spend get some TV advertising and get loads of traffic to your website! All of these advertising methods are going to bring you back a good return so get looking at them! Being a successful business doesn’t just involve good advertising though, you need to be able to engage with your customers, and you can find out how to do that here.


facebooktwittergoogle_plusyoutubeby feather

Building Email Which Will Never Fail

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Email has quickly become one of the biggest forms of communication used by businesses, over the last couple of decades. Since the dawn of the web, people have been taking advantage of this practically free form of messaging to talk to customers, colleagues, and even friends. But, of course, to take full advantage of something like this, you first have to have a good system in place. So, to help you out, this post will be going through a rough guide to help you in setting up your own emailing system.

business, communication, computer

(Image Link)

  • A Domain

To start this journey, you’ll need a domain. This will be the section of your email address that comes at the end, and can also be used as a website address. Loads of websites sell this sort of tool, but your business probably has one which can be used for this job. With a domain in place, you will have completed your first step, but you have to make sure the domain is secure. Along with buying it, you should also make sure that you have the domain reserved for several years, ensuring no one can take it from you.

  • A Host

With a domain in hand, the next area for you to consider is the company which will host your emails for you. In most cases, it’s best to have this separate from your web server, as this will help to avoid interfering with your website’s resources. The best email hosting services can be found all of the webs, and you have loads of options. For this reason, it’s important to not only read reviews but also do heaps of other research. You should know exactly what you’ll be getting with your hosting, along with the restrictions it might have.

  • Bringing Them Together

With these two elements, you’ll be ready to start working on getting your email account set up. But, before that, you need to tie your domain and your host together. When you sign up for your host, they will usually give you the chance to attach a domain. Following their instructions, it will be nice and easy to point your MX records to your new server. Along with this, an autodiscover record can be added to make it easier for people to connect with their client. This stage can take anywhere from 2 to 48 hours, and you won’t be able to do anything during this time.

  • Setting Up Accounts

Once the time has passed, and a DNS checking tool can read your new records, you can start to set up the email accounts which will be using your network. To do this, you will need to follow the instructions your hosting provider gives to you. In most cases, these will be simple and easy to follow, but you may have to try a couple of times before you get the hang of it. With accounts made, it’s worth doing some tests to make sure that they all work correctly. Online mail testing tools can be used to do this, or you can do it yourself. Either way, it’s wise to test each and every account before you get started.

  • Connecting To Clients

With some email accounts up, running, and tested for any issues, you’ll be able to start getting connected to some clients. Software like Outlook and Inky has become very sophisticated over the years. This has led to big change in the way that they work, making it much easier to add accounts than ever before. Your autodiscover record should do most of the work for you. But, if it doesn’t, you should be able to find the manual details to add your account through the host looking after everything for you.

  • Keeping Secure

Keeping a system like this secure has never been easier. Most email hosts have tools which enable you to force users to reset their passwords on a routine basis, enabling you to make sure people don’t get their hands on your systems. Along with this, though, some training will also help to keep your emails secure. Everyone in your business should be aware of data protection law. But, of course, you may also want to have some other security means in place, like firewalls and SSL.

Hopefully, this post will give you everything you need when it comes to setting up your own email hosting. This sort of work is very important to a lot of small companies. Without it, it would be very hard to communicate with those outside your business. This makes it critical that you have a reliable system in place, along with the knowledge to use it.


facebooktwittergoogle_plusyoutubeby feather