Is Your Firm A ‘Now’ Business, Or A ‘Then’ Business

Is Your Firm A ‘Now’ Business, Or A ‘Then’ Business

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As we develop our business interests over the course of our firm’s lifespan, we often stick to what works and get rid of what doesn’t. This is the process of optimizing, we eschew the negative and gather the positive functions while translating humility to success. However, many business leaders are often so focused on what works, when they find it, they are tempted to hold onto that method tooth and nail. While this can certainly help establish a firm with gusto and pride, that doesn’t mean it will always work. Much like people who mentally stick to ‘the golden years’ in which they were most successful, firms can keep a set of practices and habits that worked ‘then,’ but don’t work ‘now.’

Becoming a ‘now firm’ as opposed to a ‘then firm’ is necessary in updating with the times. Most people would agree that technologically, times are changing faster than ever, so it pays to be aware of the world around you even more than ever. Consumers can quickly identify a firm that isn’t working to the current standard, and that can only serve to make your business look outdated. If the methods of your firm are outdated, surely your products and services are too? This might not be the case, but that’s the sensible, logical leap a consumer will make in their minds.

For this reason, it’s important to use the following methods to stay on board with the times. As the old saying goes, move with the times, don’t let them move you.


Truly, the only way to keep an ear to the ground in multiple different industries is to hire consultants dedicated to doing that task. Experts who are able to find the cobwebs in your firm and help you eliminate them can be wondrous for the health of your firm. This might require job cuts, it might require merging departments, and sometimes it might mean completely shifting strategies and making product or service lines defunct. Don’t be afraid to make the hard decisions. As long as a well researched and practical business idea presents itself properly, act upon it wisely and in the process redefine what your firm means by its existence. Services like exist to help assess and redefine what makes your firm tick in the presence of a globalist free market system. Before long, you’re sure to see the benefits.

Workplace Culture

Workplace culture is something that becomes fixed the longer a firm operates. It can be difficult to break out of the internal corporate habits. Synergy between departments, H&R culture as well as the management/employee relationship are all examples of workplace culture, and sometimes it can work against you rather than for you. For that reason, effectively identifying what makes each department tick and promoting positive co-operation and healthy competition can be useful, even in the most tight-knit of departments. Make sure that your workplace culture, such as having a drink on Friday lunchtimes unofficially between workers, isn’t contributing to lack of productivity. Make sure that employees are actually doing their jobs, and that there aren’t any ’lulling’ periods at times near or after the weekend. Make sure that you provide a place for employees to voice their concerns.

What these strategies will do is make your employees feel more connected and identified with the brand they work for than ever. This way, you are able to have them contribute their opinion about things that aren’t working from the ‘in the trenches’ level of your firm. Your employees are often the first and foremost predictor of what will work, because they are the ones that implement your management strategies. Listening to them and optimizing their behavior will help them become and stay effective during the course of their employment, and this will help your firm stay relevant to no end.

With these tips, you can be sure that your firm will stay relevant in the modern age.

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