In this tutorial I explain what the right number of times that you should update your Facebook business page or a fan page is in order to get the most engagement with your updates.
While there are general guidelines, since there are so many different kinds of businesses out there, there are many different kinds of business pages and fan pages as well. And there are many different styles and tastes of running them. For different industries, different strategies may be more or less appropriate.
For most common types of business pages, about once or twice a day is the best schedule for posting Facebook updates. If you don’t have that much time to devote to updating Facebook, you might want to slow down your Facebook updates to only a few per week, and instead to focus on the quality and engagement of your updates. To get more engagement, try to post articles or videos which come with very vivid visuals, and that are already popular on the web. Facebook knows which articles are good because guess what, those articles already have many likes on them. And so Facebook will show those articles to more of your fans and you will get more engagement with your posts.