I was recently talking to Joseph Mitchell who is a Philadelphia personal injury lawyer, and I decided to create blog post with a few tips on how to promote a law firm or an individual legal practice for a lawyer.
One of the first topics of conversation when discussing marketing for a lawyer or a law firm is to focus on Google SEO for their website. And that is a fair thing to do since ranking in Google for search terms like personal lawyer in whatever city name that the lawyer is in, can bring in many customers from Google search.
But the SEO marketing conversation really shouldn’t stop there. One of my favorite things to do is to try to completely dominate the Google top-10 results by having my listings on other sites rank in the Google top 10.
For example, sometimes YouTube videos show up in Google search results, sometimes Yelp listings show up in search results, sometimes Amazon listings show up in search results, and sometimes listings from a slew of other authoritative sites. Here is my tutorial on YouTube on how to dominate the Google top 10 search results with as many listings of your own as possible.
Some additional marketing strategies I would use if I was a lawyer promoting my practice is, of course, networking and business card marketing, possibly some display billboard marketing (although unlike just about all the other marketing strategies I advise on where I personally have extensive experience, I don’t have much experience doing billboard marketing). I would also slowly grow my presence on YouTube, Facebook and Twitter to brand yourself online for instances when people will be doing research about you. Additionally, I’d ask many friends and past clients to give me reviews on Yelp and LinkedIn.