Premium pricing strategies: how to charge more money for products and make people want to buy

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In this video tutorial I explain how you can position your sales approach in order to be able to charge a higher price and make more sales.

And check out my full book on how to start a business and also my video-based online course on how to start a business.


That strategy is to make people desire your product by making them imagine and feel how great their life will be after they get your product. If your product is something very bland and regular, people might not get excited about it enough to pay a premium price or buy a product in a large quantity. But if people begin to want and desire your product because they envision how great it will make their life or improve their life, they will pay a higher price, and buy more of the product. So it is up to how you position the product, and present it.

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