In this video tutorial I discuss the importance of having an editorial schedule for a publication like a website, blog, a YouTube channel, a podcast, or any other kind of media. Sometimes this is called a publishing schedule and sometimes it is called an editorial schedule. These two terms mean essentially the same thing.
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There are many reasons that every publication needs a publishing schedule. The first reason that an editorial schedule is needed is for your audience to know when new content becomes available so that they then can come and consume that content when it is ready.
Another reason a publishing schedule is needed is for your own team to have reasonable expectations hat can be achieved and maintained long-term. It relatively simple to come up with a publishing schedule for your blog or podcast because it has to be a schedule that you can stick to without driving yourself crazy or taking away too many resources or attention from your main business.
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