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Many business owners spend a fortune on marketing & advertising. It’s understandable, after all, you need to promote your company as best as you can, and get it seen by so many people. The main issue is that they don’t know how to market their business, and have to hire lots of help.
However, you can save a load of money if you learned how to market your business properly. So, instead of paying for someone to do it for you, why don’t you try and train yourself? Here are a few ideas that can help you do just that:
Visit Marketing Websites
The easiest way you can train yourself to be a better marketer is by viewing loads of websites online. Bookmark a host of marketing sites that provide you with tips and tricks on how to improve the way you market your business. If you use Google Chrome, then some sites even let you allow notifications for updates. So, you could be browsing the web and get a notification of a new marketing post for you to read. The good thing about getting info online is you can usually find stuff that’s easy to digest and not too technical or complex.
Listen To Podcasts
Another way you can consume free marketing knowledge is by listening to experts talk about the industry on podcasts. Find yourself a marketing talk show podcast with great advice that you can listen to whenever you have a moment to spare. Podcasts are great for learning new things as good ones will cover a whole range of topics and include different views from different experts. Plus, they’re so easy to consume – pop one on when you’re in the car driving somewhere, or replace your music with a podcast when you’re in the shower.
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Watch Instructional Videos
You may not realize this, but YouTube is an exceptional way to gain marketing knowledge. There are loads of instructional videos or tutorials explaining certain aspects of marketing like SEO or email campaigns, etc. What’s great about watching videos is they’re easier for you to understand as the person talking can demonstrate actions for you. Also, a nice little bonus of YouTube videos is the comment section. No doubt it will be full of marketers sharing ideas relating to the topic of the video. So, it’s a great place to ask a question and get lots of advice.
Go On Courses
If you want to be a bit more proactive and spend some money, you can always go on marketing courses. A quick look online and you should be able to find all manner of courses in your area. Sometimes, there are ones you can complete online at home too. A course will help you learn more about business marketing and teach you how to apply your knowledge in the real world. This is a good idea for someone that’s serious about marketing their business and wants proper technical training.
Train yourself to be a better marketer and take control of your business’s marketing strategy. Now, you’ll spend less money, meaning you have leftover cash to put to good use.by