5 Qualities of an Excellent Independent Insurance Agent

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There are many channels available to buy insurance, whether it is insurance for auto, health, property, or others. However, securing insurance through independent agents is by far the biggest and one of the topmost preferable media. An in-depth study shows that the independent agents are responsible for about 35% of the personal Property and Casualty premiums while taking credit on up to 83% of the commercial premiums.

Though the career of independent insurance agents seems tempting with its lucrative pay, ability to obtain high-income on commissions, and the freedom to work on flexible hours, not everyone has the quality to enter into this career path. The agents need to withstand a frequent and high possibility of rejection and failures that may lead to a stressful life. The following are some of the qualities that the right independent agent possesses.

Great Social Skills

Independent agents will have to confront the clients regularly. While interacting with the clients, the agents need to have excellent communication skills, attentiveness, empathy, and always prioritize the clients at all times. 

Good agents have a way with words that can captivate the clients, persuade them, and make them feel secure. At the same time, they know when to put a pause to their aggressiveness and listen to their clients’ issues attentively and help soothe them, not just thinking about their clients as money trees.

Additionally, the ability to empathize with the clients deeply and offer what they need on lower commission pay is the trait of an excellent agent. They would also go beyond their role of promoting and become an adviser to help the client choose the best package.

Decent Knowledge on the Product

Good agents know what they are talking about. They can lay down comprehensive details of every product and services that fit their client’s needs.

Moreover, aside from having in-depth knowledge of the products they handle, good independent insurance agents have a wide array of expertise on topics relevant to the product, such as the tax or legal outlooks of the products.

Persistence, Energetic, and has a High-level of Eagerness and Excitement

One consistent trait that can be seen on many successful independent agents is that they possess a high amount of energy. They can talk all day in a fresh tone and high level of eagerness without showing a hint of tiredness on their faces and body language. Their energy would transmit to the client and make the whole conversation fun and enjoyable. 

Another quality of great independent agents is persistence. One of the most significant challenges that arise in this field of work is that rejections will happen regularly. As such, good independent agents need to have a sharp mind to handle clients’ rejection all the time, as well as and never let depression bring them down.  

Practice Honesty

Good agents always avoid using deception to close down a deal. They would practice honesty and attract customers with their trustworthiness instead. This way, clients will respect and put their faith in the agents to handle their insurance and will lead to repeat customers.

The career path of independent insurance agents can be challenging and often drab. However, for those who are willing to continuously improve their skills and knowledge to become an excellent agent, they will have a great opportunity of obtaining an immense reward at the end of the day.

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