5 Ways You Can Use Email to Grow Your Business

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Email has become incredibly important to businesses of all sizes and in all sectors. Some of the world’s biggest companies rely on email as a primary point of contact with their customers.

When people first started getting online, business emails were often focused on sales rather than customer engagement, which led to the creation of the ‘spam’ or junk folder in email inboxes. Now businesses are using emails as a way to engage with customers, offering them content instead of coupons.

Here we are going to look at five ways any business can use their email contact list to grow their business by using email to increase their customer engagement, website traffic, and eventually sales. 

Use a Newsletter to Keep in Contact with Your Customers

Having a regular email that you send to your customers as a newsletter is a great way to keep your business in your customers’ minds, and keep them up-to-date on the latest developments and products.

These emails will not necessarily offer customers deal on products, but offer them information about your business’s recent developments and services, reminding them of your company and what is has to offer them.

Share Content to Increase Site Traffic and Sales

Content is a great way to increase the number of visitors to your website, and increase your sales as a result. Many businesses are now sharing content in emails and on social media as a way to bring customers to their website. The more visits there are to your company’s website, for whatever reason, the more sales you will generate. 

Use a Strategy When Using Email for Marketing Purposes

Email can be a powerful marketing tool, but with great power comes great responsibility. When you use promotional emails, you need to be strategic and use them effectively.

You can kill a business by using sales emails too aggressively, banishing your company’s emails to a ‘spam’ or junk folder in your customer’s inbox. Any sales focused contact should be a part of a planned email strategy. Sendinblue have lots of experience helping businesses make better use of email to drive sales and website traffic, and their guide to building your own email strategy, along with their customer relations service can help any business grow. 

Use Customer Advocacy to Promote Your Service

A great addition to any email newsletter is an example of a customer’s positive experience with your business.

If your business has received some positive customer feedback, quoting their communications in an email is a fantastic promotional tool to use. There is no better advertisement for your business than a positive report from a customer.

Promote Social Media to Encourage Customer-to-Customer Interaction

You can use email as a portal to your business’ social media accounts, so that customers can communicate with each other online.

These kinds of customer-to-customer interactions can often boost both web traffic and sales, as customers advocate to one another directly and inform each other about products and offers. This kind of organic marketing can turn your customer base into a community.

Email is a powerful tool for businesses to use, but use it the wrong way and you can stagnate your sales, and alienate your customers by using overly aggressive marketing. By using your email contact list as a way to inform your customers and grow a community, your sales will soon follow and you will see an increase in profits.

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