AIDA: how to sell like a pro! AIDA stands for Attention, Interest, Desire and Action

July 13, 2015

In this video tutorial I discuss AIDA which is a great way to increase your sales. AIDA stands for Attention, Interest, Desire, Action.

If you like this tutorial, try my full marketing course with over 12 hours of content.

The way you grab attention is with your headline. Once people click on your title, they will begin reading the description of whatever they just clicked on. The purpose of the description is to build interest. As the person’s interest builds, you need to also get them to want to desire whatever it is you are trying to sell to them. Once you build up the desire, you are ready for the last part of AIDA, which is the call to action for those people to buy whatever it is you are trying to sell to them.

When I personally used AIDA to try to sell more, in almost all cases, I increased my sales by at least 100% from instances in which I wasn’t using AIDA. What is great about AIDA online is that many of the sites on which you sell will make your product rank better if it sells better. And with AIDA, you make your products sell better, and therefore rank better in search engines. That helps you to also increase your organic sales that come from whatever site you sell from.

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