by By pure accident, the concept of an executive summary is a convoluted one. The problem lies in the terminology itself. The term executive summary can actually mean two things. An executive summary can be either a single section in a long business plan which serves as the opening section. An executive summary is also…
by Understanding and correctly calculating the unit economics of your business is extremely important. It is a large part of a successful business plan, and the business itself. The term might sound complicated, but it is surprisingly simple. In an effort to help you understand how to calculate the unit economics of your business, we…
by Understanding your target market and the behavior patterns of your potential consumers is one of the most important and underrated aspects of planning and running a business. In fact, having a deep understanding of the needs and behaviors of your target consumers is one of the core fundamentals for almost any business. And…