by The ultimate goal for any business is to make a profit – to bring in more money than you pay out. It sounds like such a simple equation, but there are a multitude of factors that can influence profitability, and as the business owner you need to be managing all of them with equal…
by Making money from home is a goal toward which many people aspire. If they haven’t been able to land their dream job, then the prospect of finding alternate means of income is very appealing. The idea of working from home is likewise tantalizing. It means no commute, so the headache of traffic jams is…
by I recently interviewed Kestas Kochanskas, the owner of Merino Wool Store called Wooltales about starting his business. Here is what he had to say. 1) How did you start this business? There was a lot of changes at that stage of my life when my 3 years old son moved to live to the country…
by Natural disasters are catastrophic for businesses, not just because of the destructive force, but their sudden and unexpected arrival leaves firms with little opportunity to protect their assets. Natural disasters affect some geographic locations more than others, but wherever you are, it pays to take precautions when it comes to natural forces that could…
by When you break it down, there are essentially two ways to grow your business. You can either reduce costs or you can increase profits. Basically, you are finding a way to make more money. That sounds simple, but where it gets more complex is how you plan to do that. What are the steps…
by Everyone recognizes Coca Cola. Its image in your mind is likely accompanied by smiling faces. Clearly, Coca Cola’s marketing has been a slam-dunk success. Their advertising budget is larger than Apple and Microsoft combined, which is how they managed their successes. From their “Open Happiness” campaign to their “Taste the Feeling,” Coca Cola keeps investing…
by One false move and chaos can ensue. Not just in life, but in business. It’s a very common feeling that you are just about holding it all together, especially if you have a small business with a skeleton staff, or you are struggling to find the right customers. The whole thing can feel like…
by The idea of setting up a small business, to run from home, is growing in attraction – with people wanting more flexibility in life to juggle all their commitments. It can work out well, but for some, it can be a recipe for disaster. So, how do you launch a successful home-based business and…
by So, your e-commerce store is up and running, and it’s been slowly ticking over for some time. Perhaps you’ve made a few sales, you’ve been using several promotion methods, and you’re starting to grow your following and community on platforms like social media. However, now you’ve ironed out any problems and issues you found…
by One of the greatest problems with your credit score lies in the fact that you probably won’t pay much attention to it until you need a loan. By then, however, it might already be too late. Sure, some guides promise you a way to improve your credit score in as little as 30 days,…