Getting Hooked on Sales: 5 Reasons You Need to Know the Weight Ratings of Your Display Hooks
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Launching your own retail store is a daunting experience. Not only are you realizing your dream of opening your own store, but also you will now have to worry about a variety of things such as loss prevention, design, salaries and more. Opening your own retail space is a dream come true for many people. Something that takes years of heartache and planning to see come to fruition.
Among the many concerns of operating your own retail space, there is one niggling thing that many people forget to check: the weight ratings of display hooks. This minute detail is an incredibly important piece of your store’s overall success. Display hooks for retail are used in all kinds of storefronts: from boutique clothing stores to tire salesman; all locations require a way to make use of the wasted wall space and show their goods.
Your display hooks weight ratings should be something you are careful to note and keep track of. The risk of a display hook failing could mean a catastrophic incident for your business. Here are 5 reasons you need to know the weight ratings of your display hooks.
1.Liability
When you own and operate a retail space, you become liable for any injuries people may suffer when in your store. This is doubly important if the injury is caused by something you were found to be negligent about.
A display hook breaking or letting go of merchandise under too much weight could mean that an employee, customer, or bystander is injured. The falling merchandise could hit them, or the display rack itself could come down. These injuries could mean the person’s insurance or the person themselves may take you to court to recoup medical costs.
- Store damage
You have worked tirelessly to make your storefront look exactly the way you imagined it. Whether sleek and modern or cozy and comfy, the space your store inhabits sets the tone for how customers will interact with space and with your merchandise.
If a display hook fails under too heavy a load, it can do an incredible amount of damage to your store in seconds. Ceiling and plaster damage can be suffered from the hook tearing free, the merchandise breaking loose can break windows and light fixtures, and untethered or delicate items can be broken by the falling items.
- Merchandise damage
If your display hooks fail, any merchandise supported by these hooks is likely to be damaged when they fall. Even if your merchandise is sturdy enough or flexible enough to take the fall, it could mean that nearby items of merchandise that are not so lucky could be damaged. Replacing this merchandise can eat up your budget very quickly and result in a dramatic loss.
- Reputation
News of a store being damaged or someone being injured in an accident in a store can taint consumers’ view of you as a business owner and damage your reputation beyond repair.
Whether your consumers worry about the incident repeating itself, or they just feel uncomfortable supporting a location where someone was injured, or they merely start to associate your store’s name with the incident, having your display hooks fail can mean you will lose serious face in your community.
- Trust
Finally, knowing and adhering to your display hooks weight rating is about trust. It’s about your employees trusting that you are in control of the store and aware of what is happening. It’s about your customers trusting that they are safe in the space, and it’s about suppliers knowing that their merchandise is safe in your hands.
Having a display hook fail under too much weight can damage this trust beyond repair.
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