Grow Your Small Contracting Business into a Powerhouse

May 23, 2018

You started a small contracting business and you started making some money. You may be doing it full time or you may be doing it on the side. Either way, you are a brave soul for deciding to take the risk of starting your own business. Great job. This can be a very fulfilling path that comes with a lot of rewards along with the risks.

Either way, you want to grow and scale your business effectively. There is always the drive to scale and generate more revenue. That is the nature of the business. We are going to give you some great tips that you can use to grow your small contracting business into a powerhouse.

Be willing to delegate your responsibilities to others

Being a small business owner, especially a contractor often means that you gained your success by doing a lot of the work on your own. You like to have control and you may even be scared to give someone else control of any aspect of your business. This may be ok for the short term life of your business because you haven’t reached large enough scale yet. So, you are able to keep track and control everything at this point. However, scaling your business and growing it into a powerhouse is another story.

You will need some help scaling your business, you do not need to stress yourself out doing everything yourself once you start getting more and more clients. Your time needs to be spent handling the most critical parts of the business like meeting and having conversations with your clients. Do not be afraid to delegate some responsibilities to a qualified employee who can do the job for you. This is one of the reasons that people start a business in the first place. You now have the ability to work less and enjoy more time with your friends and family. Take some time to relax and enjoy the fruits of your labor.

Marketing is king

Market the heck out of your services. This is how you scale up. Digital marketing is the most cost-effective mass marketing method that we have now. Google AdWords and Facebook Ads have taken over and made silicon valley billions of dollars. People are spending money on these ads because they are raking in the dough.

Google AdWords allows you to pick targeted keywords and when people search for those keywords, your ads will display. It really is a beautiful thing and there is no minimum amount of money that you need to spend. You can spend as little or as much as you want and get targeted leads from people who are actually searching for your services. You can even run remarketing campaigns to people who visit your website.

Facebook ads can produce highly targeted ads as well. Facebook collects information from everyone who uses the platform and offers you the option to create audiences based on gender, education, interests, location, language spoken, pretty much everything. You can also run remarketing campaigns with people who have visited your website using this platform as well.

Get insurance

You never know when the unexpected may happen. Be prepared when it does. Insurance is a good investment once you start scaling up as well. You will have even more to lose and more reason to get insurance. You also want to have liability insurance if you don’t already have it to give your customers confidence and avoid as many potential lawsuits as possible.

Rent your vehicles

A contracting business needs vehicles. There really is no way around it. If you are going to scale, you may even need a fleet of vehicles. The bad part is that owning a fleet is a high overhead cost. The good news is that you can cut overhead expenses by renting your vehicles instead of purchasing them.