High Engagement: Become Your Customer’s Online BFF
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If you’ve started an online business; you should already understand the importance of keeping your consumer traffic up so that you’ll have plenty of conversions and growth in your brand. You need to attract the right audience to your company and make them happy enough to invest with you and return to do so again. By building a loyal following of brand ambassadors; you’ll also be utilizing the free marketing that they can provide a small business, and your customer influx will increase in no time.
With such a heavily saturated online space; it can be a challenge to ensure that your brand is seen. Therefore, it’s worth taking some time to invest in your online presence and what you’re offering your audience and potential clients and customers. The following are some tips and ideas who want to give their new business a boost and engage more with those who can help create a successful brand.
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Be A Friendly Online Voice
To keep up the momentum of your consumer engagement; you need to become a voice that they want to listen to. If your brand identity is relatable and approachable; you’ll be more likely to attract those seeking light relief from their time spent on the internet. Look at what larger companies are doing; follow them and see what they’re posting and when. You’ll be able to get a sense of what images, blogs, and articles, and posts work well for their engagement. Even if you start with the aim of a certain amount of likes, comments, and shares each week; it’ll get you off to a positive start and you can continue to build on your following.
There’s nothing wrong with reusing a popular image, video, or meme; your social media platform could be the first place a person comes across it, so if something is trending you should utilize it. Make sure you credit the source; this will also help with building relationships online, strengthening your brand identity and business, and letting your target audience know that you’ve arrived.
Whether it’s through your website, your social media, or a direct email; always respond and answer questions as soon as you can. People appreciate fast responses and quality customer care. Make you focus being kind, helpful, and informative, so that your potential consumers won’t hesitate to contact you regarding your products or services. If people are commenting on your social media posts; interact with them. You can answer questions, give a humorous or witty reply, and ensure that you’re making them smile and promoting a good feeling regarding your brand.
Send out regular direct emails to those who sign up, and encourage others to do the same, so that you can contact them with information about what’s new, and any special offers you can provide. Keep emails simple and as attractive as possible; clear information and appealing images are the perfect way to get someone to click through to your website and begin to shop with you. It might be worth researching into EDM tactics and what will work well for your company and what will appeal to your target audience.
Keep up your friendly tone and your willingness to engage with your customers at every opportunity. If someone enjoys their experience with you on any level, they’ll return to use your services or buy your products, and will choose you over a larger, less approachable business. Customer trust will become stronger if your business feels like a caring and safe environment for people to spend time and money in, so make sure you’re doing all you can to promote that side of your business from the get-go.
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Focus On Customer’s Preferred Social Media
Figure out where your target audience prefer to spend time online regarding their social media. If you’re a homeware company; the likelihood is that a majority of your consumer traffic will have a Pinterest account or spend time on Instagram. If you provide a specific service for people; perhaps Twitter can give you a platform for those who live in the nearby area and search for local businesses. Whatever your customer’s platform of choice is; invest in making it a place they’ll enjoy seeing and your content should be something that tempts people to click through to your website when it appears in their feed.
You might need to study your statistic and analytics, to get a clear idea of where and when you’re likely to catch the eye of potential customers. If social media stats aren’t your strong point; maybe hire a social media person who can help to guide you in the right direction in terms of what to post and how to build up your following. With a strong social media strategy; you’ll be able to continue the growth of your followers and audience, so you’ll increase the rate of traffic and click-throughs to your business website.
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Ensure Your Website Exceeds Expectation
When people arrive on your website; it’s another chance to impress them and ensure that they return to use you again. Therefore, you need to invest in the design and function of your site and ensure that it’s easy to navigate and clear to use. Don’t make your homepage too cluttered; people will be put off if they feel overwhelmed and don’t know where to click. Keep things clean, clear, and tidy with only the relevant information and attractive brand and product images as a feature. Make sure your contact details are there at all times so that visitors know exactly how to get help and an answer to any questions or queries. Pop up technology, for customer care purposes, will be a welcome and friendly addition to your site and consumers will appreciate it.
With so many customers choosing to shop on the go, on their smartphones and tablets; you’ll need to ensure that your website is responsive and looks great on any device. Again, consumers have so many options to choose from; if your business website disappoints them, they won’t think twice about going elsewhere to invest. Therefore, your focus as a new business should be impressing your audience and becoming an enjoyable encounter online.
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