What is social proof & How to add social proof: reviews, endorsements, testimonials increase sales

July 12, 2015

In this video tutorial I explain how to add social proof to any business, service, product or website.

If you like this tutorial, try my full marketing course with over 12 hours of content.

Social proof is a combination of the number of customers, total and average rating of reviews, endorsements and testimonials. Getting an investor or publicity can also serve as social proof.

You can get reviews by giving copies of your product away, and suggesting people (or encouraging) to leave nice reviews if they enjoy the product. You can also get good testimonials from those very same users that you can use on your website or anywhere else. Additionally, if you have any high level contacts in your industry, ask them for an endorsement.

You can also buy reviews. Many people and companies do that. It isn’t the most white hat approach, but in the world of online marketing, it is nothing new. I don’t personally do that, but I know of a number of people and businesses who have bought reviews to get social proof, and it was a successful effort.

Social proof is extremely important when you try to sell. It help you increase sales by hundreds of percent if you do it right. Always think about adding more and more social proof to your products and anything you are promoting. It will go a very long way to having you stand out among other products.

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