by When you break it down, there are essentially two ways to grow your business. You can either reduce costs or you can increase profits. Basically, you are finding a way to make more money. That sounds simple, but where it gets more complex is how you plan to do that. What are the steps…
by Everyone recognizes Coca Cola. Its image in your mind is likely accompanied by smiling faces. Clearly, Coca Cola’s marketing has been a slam-dunk success. Their advertising budget is larger than Apple and Microsoft combined, which is how they managed their successes. From their “Open Happiness” campaign to their “Taste the Feeling,” Coca Cola keeps investing…
by One false move and chaos can ensue. Not just in life, but in business. It’s a very common feeling that you are just about holding it all together, especially if you have a small business with a skeleton staff, or you are struggling to find the right customers. The whole thing can feel like…
by The idea of setting up a small business, to run from home, is growing in attraction – with people wanting more flexibility in life to juggle all their commitments. It can work out well, but for some, it can be a recipe for disaster. So, how do you launch a successful home-based business and…
by So, your e-commerce store is up and running, and it’s been slowly ticking over for some time. Perhaps you’ve made a few sales, you’ve been using several promotion methods, and you’re starting to grow your following and community on platforms like social media. However, now you’ve ironed out any problems and issues you found…
by One of the greatest problems with your credit score lies in the fact that you probably won’t pay much attention to it until you need a loan. By then, however, it might already be too late. Sure, some guides promise you a way to improve your credit score in as little as 30 days,…
by Digital marketing is crucial for all businesses (big and small). Your business success will depend on using the right type of digital marketing strategies and techniques. Traditional online marketing strategies will no longer be able to work their magic. You will need new and advanced strategies and techniques to succeed in 2018. The advanced…
by There’s no escaping the fact that the rise and boom of the digital era have changed the way that businesses operate in the world. In fact, there’s no denying its shaped the way the entire world works, and we’re almost certainly past the point no return. Society is driven by digital change and innovation,…
by Customers are the bread and butter of the business world. If you have no one to sell to, you can’t sell, and that completely tanks a company. So you do your market research and you innovate your product to fit the needs you discovered, and then hopefully, you’ve got yourself a neat profit waiting…
by One of the many challenges of being an employer is finding the ways to motivate employees in order to improve their performance. Since the success of your company depends on the productivity of your employees, you have to learn how to increase it in the workplace. This is a delicate process and will require…