What investors look for in apps & How to get an investment for an app?

March 20, 2015

In this tutorial I explain specifically what investors look for in mobile apps, how they like to invest, and how to raise money for your mobile app, or at least how to increase the chances of getting an investment for your Android or iPhone application.

Check out my mobile app business book and my mobile app business course.

I also share my experience of going to investors, and getting their feedback. In the video I share what the investors told me about my apps, and why some of them chose not to invest in my apps.

In general, investors look for a few things. They look for an app or a product that is targeting a very large market. Large here means billion dollar markets. Investors also look for a proven team that has worked together before on successful projects that are preferably within the current niche of the business. Investors also look for growth. With apps especially, investors look for almost astronomic growth. My apps, for example, get over 1,000 downloads per day, and often that is still not enough growth for an investor.

In the video I also mention that investors should not be the only option. There are plenty of other great options for apps to raise money. In fact, I funded my own company from savings that I got by working, and eventually from the revenue of the business itself. I wrote my fundraising book because I saw that many people don’t know of all the different ways to raise money for their apps or businesses. The book is my attempt at giving people a holistic view of the fundraising landscape.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course: