Transactional Emails: Prime Promotion Hotspots For Your Business’ Day In The Sun
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As a new business owner, you’re probably already aware of the pulling power of online and interactions. For new companies like yours, such techniques are the first and most cost-effective tools in the marketing shed.
Email is, by far, one of the best options here. Whether you go this alone or turn to hosted email solutions like those offered by ClearFuze Networks, Inc., regular emails are prime marketing gold. These are even better than most marketing methods as you don’t have to wait for customers to come to you.
The trouble is that many customers delete newsletters and promotions without looking, even after providing their emails. That’s hardly surprising considering that most emails like these are all about advertising.
If you want to see the best results from your email efforts, it’s necessary to look a little further than those standard techniques. Instead, many companies find that they see higher levels of success when they include promotions in transactional emails.
Transactional emails are simply emails containing things like receipts or shipping confirmation. Placing marketing here could be beneficial for a few reasons, and we’re going to consider them here.
#1 – Higher conversion rate
Placing promotion in a transactional email instead of a traditionally promotional effort could lead to click rates up to 10%. The reason for this is simple – people actually open transactional emails. Most of us will delete a company newsletter without opening it, but most people open purchase receipts to check details. If there’s a tempting little hidden underneath said transaction details, then you could soon enjoy increased and ongoing interactions as a result.
#2 – Personalized offerings
Personalized marketing always takes efforts that bit further. It improves both customer experience and conversions. We would say that’s a win-win, and it’s an easy enough goal to achieve by promoting within your transactional emails. By their very nature, emails like these are personalized. They include purchase history, customer details, and more. By putting the correct systems in place, you can use that information to tailor transactional promotions. Purchase suggestions or discounts based on previous buys could work wonders, for example. These both show customers that you’re paying attention, and also guarantees that you’re always promoting products they are liable to be interested in.
#3 – Striking while the iron’s hot
Being able to remind customers who you are with follow-up emails is excellent, but it can also result in lost momentum. We all buy from multiple companies, after all, and leaving it too long to follow up could see consumers forgetting all about you. By instead including promotions in your transactional emails, you can literally strike while the iron is still hot. This way, you can make sure that you’re fresh in a customer’s mind, and therefore more liable to achieve a second sale from them.
Transaction email promotions don’t have to be anything extreme. A simple money off coupon would even suffice. Before you know, your business could then start to flourish at whole new heights.
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