by Let’s go over a few ways to look at how much it really costs to promote your business on Facebook. Some of the costs are obvious, but some of the costs require a little bit more focus before their extent is fully realized. Most people view Facebook as an opportunity for free marketing. But…
by Even before you release your product, you can plan parts of the product or its user experience that will increase social sharing. Let’s take a look at some of the ways that this can be done. One natural way to increase social sharing is to make some part of your product or service better…
by Facebook (and Instagram which Facebook purchased) are great for sharing visual content regardless of whether you are promoting things on your personal Facebook page or your business page. People love browsing cool photos. Photos take only seconds of time needed to invest in them (no reading necessary and load time is fast), and good…
by Whether you use your personal Facebook profile to promote your business, or a Facebook business page or a fan page, the primary way to reach your friends and followers is to post updates. If your posts look appealing, they will get more engagement, and if your posts look bland and uninteresting, people will skip…
by As we alluded to earlier, there is a real difference between getting someone to like something vs. getting someone to share something on Facebook. Whatever the benefits of either of these actions may be, keep in mind that both of these are subject to Facebook’s algorithm in terms of the algorithm having the last…
by If you have a relatively small event, and you want an effective way to organize it and promote it, Facebook offers their event planning and promotion tools. If you are serious about running your own event series, you should look into joining meetup.com and promoting your events with SEO from your own site as…
by Most people who are just starting their business or fan page face the problem of having none or just a few people who like their pages in the beginning. The challenge becomes how to populate a pretty empty Facebook business page. If you have a fan page, presumably you have some fans somewhere that…
by In addition to accumulating Facebook likes in order to be seen as more of an expert, Facebook likes can be powerful marketing tools by giving you exposure to people who you may otherwise have never reached. When someone likes your website or business page, that creates a notification that appears on the feeds of…
by In almost anything you do, you must position yourself as an expert in your niche. That goes for all social media marketing, your branding, and how you execute the operations of your business. Being seen as an expert in your niche helps you build trust from your potential clients. Consumers flock to people and…
by I realize that most people want free marketing. But paid marketing can also be effective if it brings you high quality leads that convert to customers. The great thing about paid Facebook marketing is that for once, your and Facebook’s interests are aligned. Facebook will eagerly sell you traffic and even give you the…