Increasing Your Conversion 5 Ways to Boost Your Ecommerce Store Sales

by

So, your e-commerce store is up and running, and it’s been slowly ticking over for some time. Perhaps you’ve made a few sales, you’ve been using several promotion methods, and you’re starting to grow your following and community on platforms like social media.

However, now you’ve ironed out any problems and issues you found yourself against, now is the time for growth and expansion. Now is the time to take your business to the next level and start boosting your sales for increased profit and income.

Of course, this is easier said than done. Today, we’re going to break down and detail five key ways you can enhance e-commerce store sales, enabling you to reach the next level of success.

#1 – Implement Social Media

Social media is the best way to connect with your customers and potential leads on a one-on-one basis and to build a community surrounding your e-commerce store. Of course, Facebook is the best platform with the largest audience, but don’t forget about the alternatives.

E.g. Instagram, Pinterest, Snapchat etc.

Ideally, you’re also going to want to implement the paid targeting advertising features of these platforms. This means picking out your potential target audience from the data categories available and then marketing custom advertisements to them. This is classed as one of the best ways to improve your sales.

#2 – Retarget Your Existing Customers

One of the age-old sayings of business is that it’s much easier to retain your old customer than it is to source new ones. This is because previous customers have already taken the plunge with your business, making it far more likely they’ll purchase again.

This approach means focusing your attention on retargeting your old customers, whether that’s through email marketing or social media. There are plenty of techniques you can take as well, whether that’s simply notifying and reminding them of your existence or sending them a discount coupon to encourage a purchase.

#3 – Following Up Abandoned Carts

Abandoned carts are one of the biggest lost opportunities for online businesses, and trillions of dollars currently sit in unbought shopping carts, so reducing this number is a great way to boost your sales for your own online store.

The simplest way to do this is to send a follow-up email to anyone who has an abandoned cart. You can remind them of their products or send a discount code to tempt a sale.

#4 – Invest in a Marketing Solution

There are plenty of ecommerce solutions out there designed to help you improve and boost the sales of your online store. These are typically services that employ a range of different professionals who specialize in different areas of business.

This means it doesn’t matter what approach you want to take when it comes to promoting your business; these are services that have the experience and expertise to make your venture a reality.

#5 – Enhance Your Site’s Security

One of the biggest loss of sales is people not trusting online stores. While brands are automatically trusted through reputation, smaller eCommerce stores are not. Instead, do everything you can to boost the security of your website and then broadcast this to your leads, helping you to instore the impression of trust.

This includes investing in an SSL certificate, a minimum of a 256-bit encryption connection, and the ‘Secure’ sign next to the URL bar.

Summary

As you can see, there are plenty of easy yet effective ways you can boost the sales of your online eCommerce store. Of course, this depends on the nature of your business and what works best for you, so make sure you’re planning ahead and choosing the best method for you.

by