Features To Add To Your App That Will Help It Grow & Make Money

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Let’s have fun and brainstorm some potential features of your app, no matter what your app might be, which can help you get more downloads, make more money, get better reviews, and increase user engagement. Think about how the features covered below can be added to your app.

As I always allude to, if you can add some sort of chat where users either chat with you or each other, it will create a natural pull for users to get back into your app and to keep opening it. If you can engage with some of the users of your app, especially during
the early stages of your app, they can explain to you what they like about your app and where your app falls short. There is nothing like getting real feedback from actual users. There is one key to success with this strategy. The things about which you chat with your users must be interesting or helpful to them in some way. If it isn’t, the users won’t bother to talk to anyone. The chat-based help or advice can become one of the paid features as demand grows. As an example, consider how cool it would be to get expert help on a dating app to help premium members create better profiles and attract more people.

In the theme of helping your users with something, if your app can educate your users about the topic they are interested in (not common for game apps), you can add written or video content to your app. The benefit to this is twofold. The first benefit is that your users will appreciate your app more, and may possibly leave better reviews. The second benefit is that when your users engage with those educational materials, they are increasing the your app’s average sessions and session lengths, which helps your app rank better in search.

Next, you want to get your existing users to invite their friends to use some features of your app together. This can often work well for games because playing with friends is more fun. But this can work well almost no matter what kind of app you have. You can incentivize users to invite their friends in other ways by giving them extra features, credits, or anything else that isn’t totally free in your app.

Just as you want to think about features that will make your app better when they are used with friends, you also want to come up with features that will be something your users will want to use on a daily basis. If the app can become a part of people’s daily habits, they will be far more likely to warm up to the idea of spending money to buy premium features and tell their friends about your app. Think of what people do every day that may be natural for your app to help them with. If you come up with such a feature, it may be the killer “feature” that helps to skyrocket your app’s engagement and ultimately search ranking, growth, and monetization.

If it isn’t too much extra work and development time, consider adding gamification features. Competing on points or status with other app users makes using the app fun and more addictive. Just don’t necessarily make gamification a part of your initial features as you launch because at times, gamification features can be complex to create. If you make your app more complex to create, it will cost more and take longer to develop and launch, increasing the risk that it never actually gets launched.

More Mobile App Help: My Full Mobile App Business Book

This article is a small excerpt from my book on how to start and grow a successful mobile app business. Check out my mobile app business book on Amazon, or read more about the mobile app marketing book on this site.

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