3 Ways You’re Losing Customers…And You Don’t Even Know It!
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The bread and butter of any business is a loyal customer base. Without customers, you have no one pumping money into your profits, no cash flow to keep churning out other products and no way to continue in business. The most of your profits will be coming from long-term and loyal customers, so it’s important to understand why they are still with you and haven’t yet gone elsewhere.
Businesses often make silly mistakes – it’s one way they learn and grow into better businesses. But did you know that silly mistakes can push customers away? If you’re losing business and can’t understand why, it’s going to take a lot of research for you to truly get it and that research starts with your existing customers that are left. Understanding where you’re going wrong in your business can make all the difference to your bottom line. There are three very common ways that businesses are losing customers, and sometimes these businesses don’t even recognise that they are losing people! Check out our list below and see if you are guilty of any of these business faux pas.
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High Turnover. If you’re running a shop or salon, you can bet that your customers aren’t coming back because of the brand you have. They’re coming back for the people. People are better at selling a company than a fancy name and a good price list, so a high turnover can be damaging for a business. Having familiar faces leaving at regular intervals will prevent people from wanting to engage with your new staff. Customers who were once regulars will turn into strangers if a high turnover is present, so treat your staff well so that they won’t want to leave, meaning your customers will also stay loyal.
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Buggy Websites. Running an online business is tough – you don’t interact with customers on a personal level for the most part and you rely on social media and your website to get the job done for you. We live in a world of instant gratification, one that sees us log in to shop online in the dead of night but if the website of choice isn’t working correctly, we go elsewhere. There’s no patience anymore and it’s for this reason you should look into using companies like Exceptionless, who can ensure that your company website keeps running smoothly. If you’re in tune with what people want, then you know a website that works will be just the thing!
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No Customer Loyalty. You’ve established a great customer base who will always come back to you to buy from you, but are you loyal to them? The care you give your customers cannot just be temporary – it has to last. So, when you have new customers come on board due to offers, you need to keep loyal customers happy with an exclusive offer for them, too.
If you are making small mistakes, these could be costing you a lot of money. Look at how you treat your customers new and old, identify the issue and fix it quickly!
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