99 cent pricing: When you should set your price at $0.99 & why it is a good price
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In this tutorial I discuss the concept of the $0.99 cent price point. If you have seen my other videos, you know that there are many reasons why 99 cents is a bad price. You simply don’t make money from selling anything for this price.
My full marketing book. My full SEO course.
But in this tutorial I explain the benefits of setting your price at $0.99 for at least one of your products or price tiers. This price point is like a gateway price. It is the easiest amount of money for a skeptical customer to spend on your business, which allows them to take a nearly risk free first step with your product.
Check out a few more articles about pricing and overall business strategies
Video on entrepreneurship:
How to price your product?
The lean startup methodology by Eric Ries:
Steve Blank’s customer development theory:
How to make money from a blog:
How to write a business plan:
Free vs. paid products:
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