Creating A Strong Business Impression Both Online And Offline

July 6, 2018

Image is everything in business and your marketing efforts need to make a great first impression. Customers engage with businesses both online and offline — for example, 78% of local-mobile searches result in offline purchases, Search Engine Land reveals — you should pay equal attention to these two aspect of marketing. Your online and offline business presence needs to be consistent and mutually supportive in order to convey a holistic, trustworthy business identity. Whether you’re preparing to launch your business, or are simply looking to strengthen your marketing efforts, here’s how you can make a strong impression both online and off.

Creating a strong social media presence

Social media is a great way to connect with people and advertize your business. Focus on building a social media presence on the platforms where your customers are most active — whether that’s Twitter, FaceBook, or Pinterest, for example. Create content that’s helpful and educational in order to position yourself as an authority in your industry and build trust with your followers. Decide to post on certain days and times of the week and stick to that schedule. Your followers will then know when to expect new content from you. Moreover, they’ll be more likely to comment on your posts and share them with a wider audience.

Developing a consistent offline presence

Being consistent with your offline visual brand identity helps foster greater brand recognition. Pick a few of your online brand elements, such as color, imagery, and fonts, and weave them throughout your offline marketing materials (business cards, leaflets, or brochures). You could also include key brand colors or imagery throughout your interior design and signage. If you have a brick-and-mortar store or office space, it should appear familiar and recognizable to customers who know you from your website. Moreover, local building services can help get your space in tip-top condition and ready to impress the public.

Customer experience should also be equally positive both online and offline. In particular, the sales process should quick and easy for customers whether they’re shopping in-person or online. This means implementing the same policies, enquiry methods, and payment options. Customers appreciate consistency and like knowing they can expect quality service from you.

Finally, make sure your staff are well-versed in both your online and offline marketing. If a customer sees a promotion online and enquires about it in-store, your staff should know what they’re referring to and be ready to help. Ultimately, your online and offline presence should work together to impress customers and strengthen your brand.

You could also include key brand colors or imagery throughout your interior design and signage, like with a custom neon sign of your company logo.