How To Get Good Mobile App Reviews
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Mobile apps live and die by user reviews. If an app has good reviews, new potential users see that, and download the app too. If the app has bad reviews, new potential app users see that, and because the reviews are bad, avoid the app. Thus, having bad reviews decreases the number of downloads your app will have. And having fewer downloads will make you weaker in the app stores in terms of ranking because your competitors will have higher accelerations of downloads, and will beat you on this metric. This will help them jump over you in the app store rankings over time.
Now that you understand just how necessary it is to have amazing reviews of your apps, let’s discuss how you can ensure that your app has great reviews.
Apps that are successful at getting good reviews typically have one thing in common. They ask users to leave reviews. There is a little bit of an art form to asking users for reviews. You must ask users to review your app when they are very happy with your app. If you ask users to review your app at random times, you will get good and bad reviews. But you only want the app to have good reviews. That means that as the app developer, you must know enough about your user experience to know exactly when your users are happiest with your app. For most apps, it is when your users have been using your app for a while. They can’t possibly hate your app if they are regular users of the app, right?
Another instance when it might be a good idea to ask users for a review of your app is when they have an aha moment, or get what they need out of your app. For example, in my business plan app, I ask users for a review when they finish reading the tutorial for how to write a business plan. The assumption is that if they get to the end of the content, they must have felt like they were getting something out of it. Otherwise they would have quit reading in the middle of the content. This assumption proved correct, and over time, I have gotten hundreds of 5-star reviews from that exact spot of my app.
Another thing you can do is to get your friends, business partners, and family to use your app and give it a 5-star rating if they like the app. Additionally, many app developers buy 5-star reviews from app marketing agencies. I don’t recommend doing this, but many app developers do use this tactic, and it works very well. Google hasn’t started penalizing this tactic yet, and the positive reviews influence future potential users to download your app. Of course, if Google or the Apple app store ever decide to start penalizing this tactic, you might be in trouble. So do this at your own risk.
Mobile App Marketing Book And Course
This tutorial is just one section of my mobile app marketing book. Check it out on Amazon. It is available on the Kindle which means that you can read it on the Kindle app of any smart phone. Or take my mobile app business course on Udemy.
Learn Android app development to program your own apps
Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.
Here is a preview of the Android app development course:
Here is the link with a discount to our Android app development course. Here is the link to learn more about our course on how to start your Android developer career.
More app tutorials
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