Local business marketing on small business directories like Yelp, RedBeacon, AngiesList, Thumbtack

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In this tutorial I explain how small local businesses should promote their business online by creating profiles on local service listing websites like Yelp, RedBeacon, YellowPages, Thumbtack and AngiesList.

These are very popular sites that help people find great local services. While Yelp is the single most popular local business listing site, different such sites are popular in different areas. To check which site is popular in your area, simply do a Google search for your kind of service in your area, and you will see which sites come up in the top 20 or 30 listings. The reason I suggest the top 20-30 listings and not the top-10 listings is that for different variations of searches, some sites may fall in or out of the top-10, and you want to maximize your potential by taking advantage of all the sites that can possibly appear in Google’s top-10.

Since Yelp is the most popular local business listing site, it is also the most spammed site. That means that they have very good spam and fake review detection algorithms. Other sites like RedBeacon, AngiesList and Thumbtack are much younger businesses, and they have not had enough time or engineers to create equally good fake review detection algorithms. So you have more leeway with sites like YellowPages, RedBeacon, AngiesList or Thumbtack.

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