Pourquoi les médias sociaux sont-ils importants pour votre marque ?

Le 3 juillet 2019

With 45% of the total world population spending an average of 2.5 hours daily browsing social media channels, the importance of social media in the life cycle of any business venture can hardly be ignored. Stats claim that 79% of Australians use social media, while 64% trust brand which connects with their customers using these channels. No matter how big or small your business is, you just can’t afford not to be there with your customers.

Why use social media?

Marketing is not all about placing a valuable offer, it’s also about assuring your prospects you’ll deliver. To build such a credible reputation, you need to be visible and easily approachable and have first-hand word-of-mouth recommendations for your exquisite services and excellent customer support. Is there a better place for that than social media, which allows you to show off your qualities and get a public appraisal for your efforts?

Stats say that 90% of brands use social media to increase brand awareness, so you can count on your social media presence to help you with your branding efforts. Not only will you be able to provide valuable content to your customers and let your brand communicate its personality, but you will also get more leads through the engagement of your own fan base. In social media, engagement is the key to your growth, so you need to encourage it by providing your customers with the well-tailored content they would love to consume and share. It is also a perfect place for you to show that you care about your customers’ satisfaction, as by using social listening, you will be able to quickly respond to their comments, questions, complaints, and recommendations. A strong social media presence can even help you with recruiting your staff, as job seekers will have an opportunity to get to know your company culture and values, and see whether they’re the right fit even before they apply.

Your social media presence can make or break your position in the market, especially in Australia where investments in this field are experiencing a significant and constant rise. To really make a branding breakthrough in social media, an ideal solution for companies is to hire a professional from a reliable branding agency in Melbourne and approach their target audience with the right content and the right strategy.

Which channel to use?

You don’t have to use every social media channel to build a strong online presence, as each of them has its unique purpose and characteristics. Still, you have to thoroughly research the market, and see what channels your potential customers prefer, and what your competition uses.

Facebook is the most dominant social network, and holds the second spot when it comes to the most popular websites, right after Google. The fact that 95% of world businesses use this network proves its dominance, so you don’t seem to exist unless you are there, no matter what industry you are in.

Twitter is best used in the news and information industry, e-commerce and retail, but it is widespread among all other industries too, just as long as you use it in a timely and canny manner.

Instagram is a great social network for any business relying on strong visuals, so it is perfect for posting great content from industries such as travel and hospitality, fashion, health and wellness, arts and crafts, beauty, etc. This channel is extremely popular with Australian medium-sized organizations, as 32% are using it, compared to 20% of large and 19% of small businesses.

LinkedIn, with its more than 610-million-high income and highly skilled users, is best known as a professional network mainly used for B2B marketing and networking purposes, and is the best for sharing content from industries such as finance, science, technology, education, marketing, and sales.

For your business to thrive in a world where social media is a great part of our everyday lives and influences even our biggest decisions, you need to build a strong social brand identity. It is the best way to reach more prospects, boost your visibility, build loyalty, and make your business grow.

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Bio:

Victor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. Regular contributor at Bizzmark blog. I am a person who loves to inform people about the latest news in the industry also as sharing tips and advice based on my professional experience and knowledge.