Marketing Strategies For Marketing To Engineers

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Do you want to reach tens of thousands, or hundreds of thousands of potential customers? Let me explain how I did that, and how I can do it for your business.

First, Let Me Explain The Basics Of My Approach

When I create a marketing strategy for a business, I focus on these 4 pillars that inform everything I do:

1) I look at the potential scale of people I can reach.

2) I strongly consider how well targeted that audience is in terms of reaching the target market for that business.

3) I make sure that this is all done in a cost-effective way.

4) I make sure that a large number of the people who were reached are converted to customers.

Examples Of How I Reached Hundreds Of Thousands Of People

Let me give you an example of a strategy we created for HakkaLabs. We chose a number of large platforms from which we wanted to get customers. Those platforms were Google search (SEO), YouTube, iTunes via a podcast, mobile apps, Meetup to grow our community, and Quora to further promote our content.

The great thing about these platforms was that they also cross-promote one another, and help each other grow and outcompete competitors on all these platforms.

With this strategy, I helped my own business reach nearly 500,000 people, and HakkaLabs to reach hundreds of thousands of people as well.

How You Can Reach Hundreds Of Thousands Of People

Email me at alex.genadinik@gmail.com to set up a free 30-minute consultation where we can discuss a strategy for how your business can reach hundreds of thousands of people.

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