by In this article, I will explore a couple of fundamental components in every marketing campaign. The two things I wish to discuss are communication methods and market research. I find that these two things don’t get as much attention as they need from many businesses. Neglecting these two important things can lead to a…
by Nowadays, any local business has the potential to develop and grow globally; it’s only a matter of time and leadership. Once the business has fully achieved its local potential, it’s time to consider global development by targeting the markets that are easier to penetrate. However, global expansion comes with its own risks and challenges…
by As you can guess a ‘screencast’ is a video recording of your screen – and it is also sometimes referred to as ‘screen capture’. Nowadays this type of recording is becoming more and more popular as it can help you to create a video guide, demo, bug report or even be used in other…
by I have recently been working with a roofing company in Wallingford and New Haven, Connecticut. Companies that provide services like roofing, general contractors, and home repair, are categorized as local businesses. Local businesses have two challenges. The first challenge is to provide a good service, and the second challenge is for these companies to…
by With the holidays just around the corner, you may be looking for some ideas to help brighten up the office and get even the most Grinch-like of coworkers feeling a little bit merry. Designated holiday office elves rejoice and take a few cues from the list below to help elevate the office spirit this…
by Our business clients are some of the most important people in our lives, and we want them to know that in order to continue the (hopefully!) reciprocal relationship. Buying for these people, however, can be tricky. How big do we go? How small do we go? It can be a bit awkward to say…
by As the holidays approach and 2016 winds down, there are likely many things on your mind. Settling accounts, handling sales, and promoting your business—combined with familial and social obligations—can make this time of year a little more hectic. One thing small business owners need to add to their list of to-dos is tax preparation.…
by Making your business seem prestigious, professional and reputable can help it to grow. When people view your business in a positive light like this, they will be more likely to use your services or buy from you. That’s what it’s all about in the world of business, so make the most of this opportunity.…
by If you think you don’t need to worry about degrees or going to school to pursue one because you’re starting your own business, you’re definitely mistaken. A lot of business owners are actually going back to school to pursue various degrees, from MBAs to a master in health policy, for a lot of reasons.…
by Real estate promises great profits and the saturation of home and garden television shows has seen an influx of optimistic entrepreneurs hoping to make their mark on the fix and flip industry. However, flipping a rundown property and selling it for a profit isn’t as easy as it may seem. There are numerous costs…