Fantastic Ways Your Startup Can Attract Press Interest
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When you start a business and open it on the market, you want the media and the press on your side. They have the power to make sure that customers and investors take notice of your new company. With their aid, your business will hit the ground running as soon as it is out of the gate. Better still, in most cases, they will help you for free. That means that you can save a fortune on marketing costs because the press will handle the promotion you need. Or, at the very least, give it that extra jolt of energy to ensure you attract the most attention.
Use Press Releases
To make sure that you captivate the attention of the media, you can use PR distribution. With press release distribution, you can make sure that the media is always kept updated with information from your business. They will be eager to get this information and print it or release it online. They will do this because once you use PR distribution, your business looks professional. It looks as though you are an important player in the industry, and you’re making things easy for journalists. You’re giving them a source where they can get all the info for a story that they need. Due to this, they will be more likely to follow the stories that you present to them.
Stay Active On Social Media
Journalists and the press always check social media. They know, that if there is potential news, it will be generated by the public. In fact, it’s common these days for most news to be reported by random people online. Journalists pick it up and turn it into an official story. Before that happens, though, a lot of people have already heard about what’s happening. The media just ensure that the story goes viral and attracts everyone’s attention. That’s why you should always stay active on social media and be selective with what you release. You never know when you’ll be used as a source for a story or an example. A press outlet may even use your content to generate a full story. All you need to do is make sure that they have this option.
Attend Events
You should be attendings events with your business from business exhibitions to trade shows. These are the type of events that the press tend to cover. If you’re there, you can get some free publicity. If you are a local company, make sure that you are part of local meetings and events. You should be represented in different areas such as council meetings. You never know when a journalist will pop by and want a quote or source for a story. Remember, no publicity is bad publicity, and that’s true for anything. Just look at Donald Trump. It doesn’t matter what he says if it attracts press interest.
As you can see, there are multiple ways to capture the attention of the media. If you learn the tricks, you can guarantee your startup gets the most attention this year.
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