Twitter marketing for business: Twitter branded account vs personal Twitter account

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In this tutorial I discuss the pros and cons of using your personal Twitter account to promote your business, and using a branded Twitter account that is the official business account for your business.

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Many people wonder whether they should promote their business with their personal account or a branded business account. The answer is that ideally you should do both. Consumers trust people rather than branded accounts. No one wants to engage and interact with a brand. People want to interact with other people, and that is why it is so important for you to be active with your personal Twitter account. For official news releases, tech support and updates, you can use the branded Twitter account. You can also use the business Twitter account and the personal Twitter account to share other content you are promoting. That extra social sharing will give your content a good extra boost.

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