Creativity Equals Success: Be Creative With All Aspects Of Your Business

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As a business manager, there are probably all sorts of traits that are important to you and your company culture. Productivity is a major factor for all kinds of businesses. Customer focus is also crucial. You’ll also want to promote a strong work ethic and sense of loyalty in your employees. But one keyword that should carry out throughout your whole business is creativity.

To be successful, you should be creative with all aspects of your business. Sticking to nothing but the fundamentals won’t make you stand out ahead of your rivals. Your business needs to be unique and innovative to stay afloat and push forward. Make sure you find creative ways to do everything in your company. You should also encourage your workers to be creative.

There are many things you can be creative with regarding your business. From your overall image to your daily operations, you should be considering creativity all the time. Here are a few of the areas in which you should apply some creativity.

Get Creative With Marketing

First and foremost, creative marketing is essential. Many companies focus a boatload of money and time on their marketing operations. But if you don’t do something to really catch people’s attention, then what’s the point? The best marketing will stand out to consumers and make them want to buy from you.

Don’t just stick to conventional digital marketing methods like SEO. Branch out to things like product placement. Getting in touch with YouTube and Instagram stars to promote your products is an innovative way to market what you’re offering. Don’t just focus on online methods, either. Physical marketing is still important. You may want to look at some examples of street marketing. It involves grabbing the attention of pedestrians in an imaginative way.

You should also make sure your branding is creative. Having a modern and unique brand identity will consumers take notice. This involves many things, from your logo to how you package your products. There are many agencies such as Base Creative which help companies with creative branding. It’s a fantastic way to improve your business image.

Being seen as an innovative and creative company will make you stand out. You don’t just have to stick to tried and tested methods of marketing. Sometimes trying something new will yield the best results.

Use Social Media Creatively

Businesses use social media these days for many reasons. It helps with communication between companies and clients. Building a following can help build your business reputation. It’s also useful for marketing. So, there’s every reason to get creative with your social media networks.

Don’t stick to conventional business-related posts. Companies who get humorous on social media always get a great response. Don’t be afraid to be a little informal with customers. It often makes your business more relatable. You could also post about topical content. Content which is relatable will often interest people much more than information about your company.

There are also creative ways for businesses to utilize social media. SnapChat is one of the newest social networks companies are getting in tune with. Companies often engage with customers through snaps or even gather user-generated content from them. WhatsApp is another unique one. You can send out company newsletters through this modern social messaging app.

Start Creating Content


One of the most creative things you can do with your business is start putting out unique and engaging content. There are all kinds of things you can create to entertain an audience. Having compelling content on your website and social media channels will direct more people to your business.

You should start a company blog. It’s easy to set one up thanks to the range of blogging services available. You can use it to post news, information, and even tutorials and how-to guides. People may be attracted to your site simply for the engaging blogs you write. They can later be converted into customers.

Don’t just stop at text content, though. Visual content catches a lot of people’s attention. You could make infographics with interesting statistics. You could even create memes relevant to your business- these often get a good reaction on social media.

Video content is fantastic, too. Many businesses these days have a YouTube channel. It’s useful for uploading tutorials, advertisements, and even product reviews. You should be sharing all your creative content on social media. This can often help it garner attention, and if you create something unique it might even go viral!

Offer Your Services In Unique Ways

Finding modern and unique ways to deliver your services to your clientele can go a long way. Many businesses get noticed for offering traditional services in a new way. Take NetFlix, for example. They started a revolution in how entertainment is consumed by letting customers stream media for a monthly fee.

You don’t need to come up with the next breakthrough business idea. Simply offering more ways to customers to buy from you can help. Many businesses these days have smartphone apps created for their customers. Users with smartphone apps for their favorite shops will often end up browsing and buying from them more often.

It isn’t just customer-facing businesses who should be unique, either. If you deal with clients, you might want to make use of VoIP software. Handling meetings with clients via online video calls makes your services much more convenient for them.

Convenience is key, so make sure you have a useful website and smartphone features for customers or clients. You may even want to get extra creative with how people can do business with you. Domino’s Pizza has started letting people order by texting emojis. A unique twist can get a lot of attention and also bring you more profit.

Foster Creativity In Your Employees


Creativity should flow throughout your business. That means that it’s not just you who should be creative- ensure that you also foster creativity in your workforce. You may want to look out for creative people when you’re hiring, as they can often have a positive influence on your business.

There are many ways you can inspire creativity in your employees. You should always encourage your staff to share their ideas. Your workers might have an idea you haven’t thought of to improve your business. Allowing them to have their say can yield great results.

You may also want to give your employees more flexibility. Some companies let their staff choose which projects to work on. It can lead to a much more creative approach, with innovative ideas coming out of it.

You should also use innovative solutions to reward your employees. Keeping your workers satisfied will make for a more motivated workforce. Things like awards, incentives, and flexible hours can all make employees more dedicated and creative.

Even things like how you design your office can have an effect. A colorful, open plan office can inspire creativity. Make sure you promote a culture of creativity throughout your business, so all employees let their imagination flow.

Find Creative Ways Around Problems

When a problem arises in your business, sometimes you’ll need to come up with ideas to get around it. For instance, when you’re low on money, don’t go straight to a bank loan. You may want to consider other ideas, such as getting investors or finding a company to merge with.

You can also apply creativity to daily issues such as work productivity. If handling social media is taking up a significant portion of your time, outsource it or schedule it in advance. It’s a fantastic way to save yourself time and handle the task more efficiently. Make sure you find ways to be an effective problem solver, as it’ll help you run your business better.


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Rewarding Employees – Some Innovative Solutions

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The people you employ are the most vital part of the business, and it is essential that you show them respect. There is nothing worse for most people than not feeling appreciated by their employer. The fact is, showing your employees your appreciation is a simple matter of small, consistent efforts. As long as you are doing something every week, you can be sure that your employees will feel happier about being there. And from that will spring a more positive approach to the work itself. A big part of all this is knowing how to properly reward your employees for their best work. Throughout all this, it is vital that you have a proper system in place. This ensures that rewards are being given entirely fairly. With that in mind, let’s take a look at some of the best ways to reward your employees.


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Throw A Party

This first option is great for when you feel the need to celebrate the team as a whole. After all, there is no need for rewards to only ever be for one or two individuals. Throwing a party can be a really effective way of boosting morale in the workplace in a big way. Of course, this is the kind of thing that is most effective when it is only done rarely. If you overdo it, it will appear to lose its specialness somewhat. It might be a good idea to throw a party no more than once a year. But when you do, make sure that you are catering for everyone. Make everyone feel included, and it is sure to be a success.

Hold An Award Show

Another effective option which you can carry out annually is to hold an award show. This can be a fairly informal event, and yet it will still have the desired outcome. All you really need is a small venue – the office might suffice. And of course, the crystal awards themselves. You can have a mixture of genuine awards for great work and more light-hearted ones. As long as you keep it relatively humble and simple, you should find that people respond to this really well. Hold one every year, and watch how it makes a genuine difference to people’s work.


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Flexible Hours

If an employee has carried out some particularly good work, there is one type of reward which can be extremely effective. You can have a system in place for allowing your employees to have more flexible hours temporarily. You could even allow someone to have a day off at the expense of the business. Whatever you decide upon, make sure that you have a system so that it is fair to all. You will find that this is something that people will really work long and hard to get. There are few greater incentives than this.

Repay The Cost Of Commuting

Finally, something which doubles up as both reward and a green initiative is to repay your employees the cost of their commute to work. No matter how people travel to work, they are likely to find this particularly rewarding. You can offer this as a reward for a particular number of hours worked, or just as an environmental drive.


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Ten Types Of Events That Hold Significant Benefits For Your Business

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If you’re looking to promote your brand, improve your business or boost employee morale, events are important. There are many different kinds of events companies can attend, and each can have benefits for your business.

Many events can be fantastic for marketing. You can advertise your business with booths or stalls at some functions. You may even be able to sell at some events, particularly public shows and fairs.

There are also many events designed for professionals. These give business members a chance to network and learn from others. Many feature talks and seminars which can help you run your business better. Here are some of the types of events which can benefit your business.

Trade Shows


A trade show allows companies to show off their latest products or advertise their services. It’s ideal for businesses to promote themselves and show what they have to offer.

Setting up a booth or stall at a trade show is an effective way to advertise your services. You may even want to give out free samples of your products, or free gifts. Sites like can give you ideas for promotional gifts.

Trade shows are also a great networking event. If you attend one, be sure to interact with other business owners. Media will also be in attendance, giving you a perfect opportunity to generate some buzz around your business.

Job Fairs

It’s fairly obvious how job fairs can be beneficial to your business. These events are populated by people looking for exciting career opportunities. If you’re looking for motivated people to work at your business, take some information sheets and application forms. Websites like can give you job application form templates.


Businesses can have exhibitions at festivals both small and large. You may want to find a festival related to your industry. For instance, wineries could exhibit their creations at a food and wine festival.

Festivals don’t necessarily have to be related to your business. Tech companies often show off new products at music festivals. While people are there for the music, they’ll often take notice if you have an interesting stall. It’s an excellent way to find new customers and build your brand.

Business Conferences


Conferences are educational events usually centered around a particular industry. They feature lectures and seminars from successful people in the sector. You can find conferences in your field on sites like Attending can help you pick up tips for your own company.

For example, e-commerce business owners might want to attend an e-commerce conference. There are also general business conferences, for instance, ones about social media or human resources. You may even be able to speak at a conference if you have some valuable knowledge to share.

Product Launch Events

Businesses often hold product launch events to launch a new product or service. You may even want to host an event to launch your company. Restaurants often hold events when they open a chain in a new location. The goal is to get people interested in what you’re doing- so don’t be afraid to get creative with it.

You may want to invite customers to test out your new product. This way, you can get feedback or just get people interested enough to buy. You might also want to have refreshment and entertainments. You could even get a celebrity involved. Bookstores often have authors hold book signings when their book is released. This brings plenty of customers into the store.

Networking Events

Networking events can come in many forms. Many businesses host parties or dinners where peers and potential clients are invited for networking. One option is to rent out a venue and host an event with catering and entertainment. You could even do it on the cheap by hosting one in your office.

Figure out what kind of people you’d like to attract and invite them. It’s best to do this well in advance to give them notice. Events of this nature are useful for building up professional contacts, so make sure you talk to everyone. If you want some ideas for a networking event, perhaps try hosting a business mixer.

Sporting Events


There are a few ways a business can get involved with sporting events. Events at big sporting arenas might have business booths around the venue. Food stalls can often make a lot of profit by getting involved in a sports event.

Sponsoring a sporting event can get your business noticed by many people. Sponsor banners and logos are often displayed around sports arenas. You could also sponsor an athlete by giving them the funds they need to compete in return for promotion. Boxers and martial arts fighters often wear sponsor logos on their shorts. Football players have various companies on their kits.

It may cost too much to promote yourself at large-scale sports events. However, it’s easy to find a small local event your business can get involved with. Look around the internet on places like to find an athlete or team to sponsor.

Charity Events

Charity events can be useful and entertaining at the same time. Many companies hold things like charity galas or golf tournaments. The goal is to get donations and raise money for a good cause. At the same time, it can be an excellent way to socialize and network with business peers.

Look for causes you’d like to support with your business. Many can give you ideas for fundraising events. Guests will often donate money towards the cause. It’s an excellent way to give to charity with your company.

Annual General Meeting

An AGM brings members of an organization together to discuss professional matters. It often includes a board of directors, CEOs, and shareholders. In some places, AGMs are legally required for incorporations and the public companies within them. You often present financial statements here and work on business agendas.

Office Parties


Many companies hold office parties for employees to relax and socialize with one another. They’re often held at Christmas and other big holidays. It can be beneficial for your business in numerous ways.

By interacting with each other in a social manner, your employees will build stronger bonds. This can often make them work better together. It also takes away from the stress and mundanity of daily work.

You can also use parties to show your employees how much you value them. Throwing a congratulatory party for an employee’s marriage or maternity leave can show you appreciate them.

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A Quick Guide to the Best Small Business Technology for Startups

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In a connected world, technology has become indispensable to running a business. Nine in ten business owners use their smartphones for their business and one in ten actually run their businesses exclusively from their smartphones, a Forbes survey for Google found. Since technology is such a vital part of running a business today, your choice of technology is important, especially when you’re starting up. Here’s a look at some of the useful hardware, software and online services you should consider when choosing technology for your business.


Given the prominence of mobile, your mobile device may be your most essential piece of technological hardware. If you plan to work from a smartphone, you’ll want a device with a good display, speedy processing, long battery life, productivity features, capacity for easy integration with popular business software and strong security. Business News Daily currently ranks the Samsung Galaxy S7 as today’s best business smartphone. The S7 and its larger counterpart the Samsung Galaxy S7 edge stand out for business use for their productivity-boosting split-screen capability, easy-to-use file-finding tools and strong security features such as fingerprint ID and Samsung Knox.

Alternately, if you want a larger screen and traditional keyboard for mobile use, you might consider a tablet. TechRadar reviews some of today’s top tablet options, led by the Microsoft Surface Pro 4 and the Apple iPad Pro. Or if you prefer a desktop PC, PCMag ranks the 27-inch iMac with Retina 5K Display as today’s best option.


When it comes to software, your office suite is key to productivity. The leading product in the field is Microsoft Office, which combines word processing, spreadsheet and presentation tools with calendar, email and videoconferencing tools, along with numerous other features. Laptop Mag reviews some of the leading alternatives to Office, which include Google Apps, WPS Office, WordPerfect Office, LibreOffice and OpenOffice.

Another piece of essential business software is your accounting program. The leader in this field, Intuit’s QuickBooks, is designed to integrate easily with the TurboTax tax preparation program and other leading financial software. co-founder Sujan Patel reviews QuickBooks and some of its leading competitors, which include FreshBooks and Wave Accounting.

If you have employees, human resources software may be another important part of your business. HR software can help you automate functions such as onboarding, payroll processing and benefits management. Here some of the leading options include Zenefits, BambooHR and sumHR.

If you need to schedule shifts for your employees or appointments for clients, you may also want to look at scheduling software. Two leading scheduling tools are Booker and Genbook, both of which let you schedule both employees and customers.

Online Services

SurePayroll surveyed small business owners to find out what their favorite online tech tools were. For organizing your notes electronically, small business owners liked Google Drive, which edged out Evernote and Tripit. For file storage, the most popular app was Dropbox, which makes it easy to exchange large files in the cloud. For customer relationship management, Salesforce was the most popular tool for keeping track of customer contact information and sales history, coming in ahead of Act and SugarCRM. Constant Contact was entrepreneurs’ favored email marketing tool, ahead of MailChimp and Hubspot. For social media marketing, small business owners preferred to use HootSuite to manage their social accounts, while the most popular social networks were Facebook, LinkedIn, Google Plus, Twitter and Instagram.

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Coming Up With A Life Changing Business Idea

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Coming up with a life changing business idea could, well, change your life. But how do you come up with an idea like this? It’s what most budding entrepreneurs dream of doing! Here are a few tips that could help you to come up with your own life changing business idea:

Note Down What You’re Interested In

Ideally, you’ll come up with a business idea that you’re truly interested in. You should never come up with an idea and pursue it just because you think it’ll make you look good. You won’t enjoy it! In order to create a lifestyle you truly love, your business idea should reflect your interests. Make a long list of things you’re interested in and what you might like to pursue.

Write A List Of Problems You Face Daily

Now you can write down a list of problems that you face daily. Is there anything you can think of that will help you solve a problem, or even multiple problems? Can you relate them back to the things you’re interested in in any way? It shouldn’t take you long to come up with a list of ideas, and you can continue to add to it. Your idea might not necessarily sound huge or life changing at first. It might be a small idea, but viable enough to pursue. You don’t necessarily have to re-invent the wheel to be successful.



Chat To People You Know About Their Problems

If you want to come up with a business idea that doesn’t just suit you, chat to people you know about their problems. If any of their problems match up with yours, you know that solving them would be beneficial. You might even get some new unique ideas and perspectives. You can even ask strangers if you’d like, or take a walk and see what problems you come across as you go about your day.

Know What You Must Do To Make It Work

Will you need to get funding for your idea? Will you need to patent your idea? Make sure you know what you have to do to make it work. Read up on world patent marketing complaints to see what you can learn and what steps you should take.

Embrace The Unknown

Coming up with a life changing business idea is all about embracing the unknown. You’re not really going to know if your business idea is going to be a huge success or not. You just have to trust in it and try. The key is to know when to stick with it and when to give up too. As long as you learn from the experience, it’s never a waste of time. You never know, you might just be the next big name in business!

Coming up with a life changing business idea might seem like something other people do, but it doesn’t always happen by accident. You do need to put a little effort in to come up with an idea that can work. Don’t just expect one to hit you out of the blue!


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How Niche Businesses Can Branch Out While Keeping Their Identity

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When your business operates in a specific niche, it’s easy to get trapped in it. But it doesn’t have to be that way. If you’re willing to operate cleverly and look for new ways to expand your business, you can branch out while keeping its identity. It’s not easy to do, but it is possible, so here’s how you can approach this challenge.

Know What Makes Your Company Different

First of all, you should think about what makes your company different to all the rest. These are the things that will make people want to use your company rather than all the other options out there. It’s important to know why your business stands out if you want to grow it and maintain its identity. There are so many things that can contribute to a business’s particular identity. Think carefully and understand your business inside out. That might sound like common sense, but it’s not always as easy as it sounds.


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Stay True to What Your Customers Like About the Business

Next, you should try to pinpoint exactly what it is about your business that people like. If it’s simply a case of people liking the products you offer, then you can be sure not to change these in a harmful way. But when customers feel really loyal to a business, it’s often about more than that. So, carry out some research or ask for feedback from your customers. You can then use this when deciding which changes you should make to your business when trying to expand it. Take steps to maintain the things that matter most to your existing customers. These things could help you to attract more.

Expose Your Business to New People

Reaching new people is often about getting your message to people who don’t even know your business exists. This can be done by shouting louder and using new techniques to reach people who might be interested in what you have to offer. SEO white label services can help you to reach more people via search engines. It can be a great way to make your business easier to find, so it’s definitely worth trying out. You could also think about building new partnerships. Or you might want to take advantage of things like relevant sponsorship opportunities. There are so many ways in which you can do this.


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Recognise Areas in Which Positive Changes Can be Made

There are always ways in which your business can improve and be more efficient. Many of these changes can make your business better and able to deal with new challenges. And they can also help your business to cement its identity. You could, for example, hire people and expand the business. And you could also cut down on areas of waste and change the way in which you market the business. All these things can be done without betraying the identity of the business. So, there’s no need to hold your business back just because you want to protect its identity.

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Thinking Inside The Box: Using The iPhone 7 To Power Up Your Business

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Advancements in technology have bolstered the opportunities for entrepreneurs in all industries. Nowadays, it’s virtually impossible to find a company that couldn’t benefit from the features of modern tech. But while there is a whole host of different products on the market, it’s the seemingly humble iPhone that is one of the most influential.

It has now been a few weeks since Apple’s latest release hit the shelves. Millions of consumers have either snapped up the iPhone 7, or at least have it on their Christmas shopping lists. However, the true power of the device is best seen by business owners. With a world of different Apps at your disposal, you can quite literally transform your entire company with this one small device.

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The App Store is home to a whole host of different solutions aimed at businesses. The 1Tap receipts App is a particular favorite as it makes storing your receipts and tax assessment a far easier job. However, there are plenty of other options out there to help schedule workloads and communicate with teams. The best thing about this is that you can access the data on the go, meaning you’ll never waste a minute ever again.

Let’s face it; time is money, so this should come as a huge reward. But the Apple device isn’t just great for organizing business trips, sending emails, and managing your finances. It can also transform the way you actively conduct your business.

For many SMEs, trade shows and outside events are the perfect way to drum up new interest in the brand. However, one of the big problems is taking orders and completing sales. With credit card processing facilities, the iPhone 7 can essentially be turned into a mobile POS machine. Even if it’s used as a backup in your store, this is something that all entrepreneurs can appreciate.

At its core, though, the Apple iPhone 7 is a communication device. We all know that social media is a wonderful way to interact with customers. Meanwhile, Periscope and Snapchat videos can provide a sense of added insight that other media cannot offer. Again, it’s just another reason to make this powerful tool your new best friend.

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However, the communication isn’t all about your team or your customers. With LinkedIn and other networking Apps, you can start to create crucial links at the click of a few buttons. As you should already know, who you know is often as important as what you know. This guide on making the most of those platforms could have a huge impact on your entire venture. Do not underestimate its influence.

The iPhone 7 can be as active or as passive as you want it to be. For many, it’s simply an upgrade to ensure better communications for daily tasks. For others, though, it opens up a whole world of new opportunities. Either way, the power is quite literally in the power of your hands. Use it wisely, and your business will be in a far greater position to shine.

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Why Every Business Big Or Small Should Take Advantage Of Outsourcing

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Running a business, whether it’s big or small, is incredibly hard work. For your business to run like a well-oiled machine – the dream that every business owners has, it takes a lot of time and effort. Of course, there is something that can help to make the process of running your business that little bit easier, and that’s outsourcing.

Companies from across the world are turning to outsourcing to help make completing daily tasks easier. Although beneficial to companies of all sizes, for startups outsourcing can be incredibly useful. And yet, not all startups are taking advantage and outsource tasks that they need help with.

The reason for this is because not all business owners are aware of how beneficial outsourcing can be. With that in mind, below are some of the benefits of outsourcing for businesses.

Can boost efficiency

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For businesses of all shapes and sizes, being efficient is crucial. That’s where outsourcing comes in. By outsourcing tasks that you don’t have the time or skills to complete, you can boost workplace efficiency. Regardless of whether you have a team of staff on hand to help, outsourcing can be highly beneficial.

Take your IT, for instance. Should you have problems with any of your company services, such as your online store going down, you need to know that you’re covered. If you don’t want to, or can’t afford to, have an IT department on-site, using an IT consulting service could be the ideal option for you. Outsourcing your IT will ensure that whatever happens you’re covered.

Helps to keep costs low

One of the most obvious benefits of outsourcing is that it helps to keep costs low. This is because, by outsourcing tasks like your accounting, HR, and so on, you don’t have to have on-site departments. This means that you don’t have to pay to advertise jobs. Or to pay full-time staff and cover the cost of equipment and materials.

All you have to do is find a suitable company for whatever task you need help with, check their rates, and if they’re affordable, use them. It’s as simple as that. With the added bonus being that you only pay for exactly what you need. This allows you to keep costs low, which if you’re running a startup is particularly useful.

Allows tasks to be completed to a higher quality


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As a business owner, it’s natural to want to offer your customers the very best quality. However, if you’re not trained in a certain area, such as content creation, for example, you may struggle with this. If you choose to outsource your content creation needs to a specialist, you can ensure that the work is of the highest quality. This means that your business will be seen as being professional. As the quality of the work that you offer is high.

There are plenty of other reasons why businesses of all shapes and sizes should take advantage of outsourcing. Those mentioned above are just a few of them.

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Focus On These For A Hugely Successful Ecommerce Business

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Online sales are becoming more and more popular, and the high street less and less so. In 2015, UK online retail sales reached £52.25 billion. If this figure seems ludicrously high, then that just goes to show how lucrative online retail can be. For anyone wanting to start a business today, it is clear that going down the ecommerce route is one of your safest options. While not all ecommerce businesses are going to succeed, it is likely that you can get pretty far without ever opening up a real life shop. However, it takes determination, and the ability to focus on a few key things. Let’s take a look at what those are now.

Gradual Marketing

We will begin by looking at one of the biggest and most common mistakes that ecommerce owners make. Too many rush into the whole venture with an abundance of energy, only to find that it doesn’t quite pan out as they had hoped. Usually, their mistake was in the rushing itself. If you are thinking of starting an ecommerce business, then this first tip is the most important pieces of advice going. Don’t rush the launch. Use a gradual, gentle approach to your marketing. Take your time and get your name out there. Get people used to the idea before it even arrives. If you play it out right, you should find that people respond to your business in an overwhelmingly positive way. Conversely, rushing right into it will probably have the opposite effect.


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Online Security

A major concern for most people when they are shopping online is that their financial details are secure. Most people are becoming aware of the real possibility of identity fraud and other important issues. As an ecommerce retailer, you need to put every effort into ensuring your customers’ online security. This should constitute your next most important focus in your business. There is a lot that you can do to help keep your customers safe online. Encryption is a basic place to start, but that alone is not enough. You should also consider using a high risk merchant account for credit card processing. Do everything you can to help your customers feel safer.

Strategic Partnerships

Every business in the world could benefit from partnerships. But the thing about them is that they have to be with the right company. Otherwise, there is little point in them at all. If you have the right partnerships in place, then your business is likely to be more successful even sooner. This is important, as it is actually quite rare that an ecommerce business becomes successful on its own. Try to keep an eye out for any opportunities for partnerships along the way. You might be surprised at just how many there are once you start looking.


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Rigorous Testing

Finally, you should bear in mind that your online processes will all need rigorous testing. The last thing you want is for your customers to experience any difficulty when they are shopping. Do your best to put your systems to the test – and fix any issues that may arise immediately.

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Social Media Security: Tips To Prevent A Marketing Disaster

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In this day and age, every business seems to be using social media in some form or another. They should, too. Social media is a very important marketing tool that increases brand awareness to a significant degree. But, a lot of businesses don’t quite understand it in the way they should, either. They see it as an easy, free solution to their otherwise complicated marketing woes. That isn’t the case, as everything you do in an online space is potentially disastrous. Use the following tips to help prevent a social media marketing disaster in your company.



Implement A Work-Based Social Media Policy

In the first instance, it’s crucial to develop a social media policy throughout the business. This means that everyone is on the same page in regards to what your social media output intends to do. It can include everything from the amount of images you’re allowed to include, to the type of lingo you adopt. Ultimately, this encourages everyone with access to social media to stay on the same page. Without it, you might find swear words and inappropriate images finding their way into your online presence.

Be Mindful Of Legal Issues

There are things that you can and can’t do when it comes to social media. For example, you’re not going to be allowed to use images that are copyrighted. You’re going to need to understand how to credit other pages and websites before you get involved in this. Also, think about the way your employees work with their own social media pages. You can’t go around forcing them to share business posts on personal pages, as this might get you into trouble.



Employee Training Is A Must

You’ve already implemented the policy, so employee training isn’t necessary, right? Wrong. Just like anything else on the internet, social media can be affected by viruses and hackers. One uninformed employee that doesn’t understand about privacy settings could cause some serious hassle. Before long, posts might be intercepted, deleted and modified by a third party. If a hacker takes over your social media account, you don’t know what they might do.

Backup Your Posts

This is one that many companies simply don’t even think about. But, in the case that a hacker decided to delete your entire account, you’d lose all your important information. It might include images and videos that weren’t stored anywhere else. And, what if the site simply disappears in the near future? How will you get that content back? Instagram posts, for example, can be backed up with tools like Instaport. Facebook offers an integrated solution to backup your content, too. Think about this now before it’s too late!

Keep Company Passwords Protected

One of the reasons why social media security issues often present themselves is due to an inability to protect passwords. The first and most important thing that needs to be done is to set a password that is difficult to hack. Secondly, providing only those with a need to access each site with the password is crucial. And, regularly changing up the password is important if you want to deter potential criminals online. There are many management systems that actually work to protect these passwords for you with extra security.



Avoid Controversial Issues

When you think of a marketing disaster in relation to social media, what do you think of? Passwords being stolen? Possibly. Boring your followers? Maybe. But, I bet the first thing that comes to mind is saying the wrong thing. By taking a viewpoint on a highly controversial topic, you’re set to alienate a certain portion of your audience. What’s the way out of this? Don’t talk about controversial topics! This is a business page for your business needs. It doesn’t need to get involved with topics of discussion that could get your company in trouble.

Review Every Few Months

All the tips we’ve talked about today are important to follow when you’re setting up your social media presence. But, it shouldn’t stop there. The world of social media is ever-changing. New platforms spring up all the time, and old ones disappear. New security measures come into place, and certain areas become more vulnerable than others. And, of course, your business is changing, too. Your dedicated social media marketer might leave the company, taking all the login information with them. You can’t allow that to happen, so it’s important to review your processes every few months. Identify weak areas, and bolster them to ensure social media security doesn’t become a problem.

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