Interview with the CEO of Inpex, a cause marketing company

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I recently interviewed Talia Schwartz, the CEO of Inpex, which is a cause marketing agency based in New York about her business. Here is the interview.

1) How long has your cause marketing company been in business? What was the inspiration for starting this business?

INPEx is a family run business that was founded by my father, Mal Schwartz, over 30 years ago.  We are one of the leading cause marketing companies, and essentially started this industry 30 years ago. As he was growing up, his parents owned their own printing and direct mailing business. My father learned from them the value of owning your own business, doing something that provided tremendous value to your clients, and working hard every day to support your family and make a good life for your children. Combine that with what can only be described as a good soul, and the cause marketing agency was born – way before its time.

2) Unpack cause marketing for me. How does it help brands? What is it exactly?

Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits. The key differentiator from “philanthropy” or “charity” is that, in cause marketing, the company works with a cause in a way creates BOTH social impact AND strategic business benefits for the brand. This can take place in many ways.

Most people are familiar with donating at the register – that is one form of cause marketing, called a “transactional campaign.” However, there are many other ways that companies and causes work together for mutual benefit. For example, our client Zoetis, created the Zoetis For Shelters Program to offer significant discounts on life-saving vaccines to thousands of local, independent animal shelters across the country.

This beloved program saves shelters about $4,500 a year, freeing up funds they can use to help more pets find loving homes. The program builds tremendous good will in the pet welfare community and with pet adopters/consumers and also creates a sustainable revenue stream for the company. INPEx is very proud to say that our Tech~Touch ® system has helped this Cause Marketing Forum Halo Award-winning program save animal shelters over $20,000,000+ to date all while creating strategic business benefits for the client.

Cause marketing partnerships and programs offer companies the opportunity to build emotional connection with consumers and employees. Studies have long proven that cause marketing can increase brand loyalty, influence purchasing decisions, create employee engagement value, and attract and retain Millennials.

Check out our blog Power of Local and sign up for our eNewsletter to receive the expert guidance you need to make cause marketing work you’re your company.

3) Tell me how you help companies?

At INPEx we are masters of the strategies and technology needed to connect brands to people’s hearts, in thousands of neighborhoods, consistently – without breaking the bank. We call it Tech~Touch and local activation at scale, and our clients call it measurable ROI, triple-digit growth, and social impact. It means something unique to every company – what sets us apart from other cause marketing agencies is that our solutions are always custom and tailored to the specific needs of a company, brand, or nonprofit cause. No two solutions are the same, but they all make the world a better place AND create return on investment for our clients.

4) What is your ideal client? Can any big brand benefit from this? Who is ideal?

With a customized, strategic approach most companies can benefit from cause marketing because, more than ever, consumers and employees are demanding that companies find ways make positive change in the community.

As you can see from our client list, we tend to work with large companies that are interested in optimizing their return on investment by scaling up the activation of their cause-related programs to thousands of neighborhoods across the country and around the globe. In the past doing so had typically been very challenging logistically and was cost prohibitive. INPEx has solved those problems with our Tech~Touch system which continues to deliver triple-digit growth for our clients.

5) Can you talk of a case study of a client who achieved great results with the help of your business?

Jockey International has a foundation called Jockey Being Family that is committed to helping strengthen adoptive families for successful futures through various cause marketing programs and philanthropic events. Jockey Being Family came to INPEx with a desire to find an affordable and feasible way to rapidly scale up their Jockey Being

Family Backpack Program from a regional pilot project to a national program with the ability to serve 50,000 adoptive families each year.

So, INPEx provided a multi-phase tactical plan and new strategic approach to overcoming the logistical and financial challenges Jockey had faced with on-boarding adoption agency partners nationwide, managing the fulfillment process and achieving national program scale.

A Tech-Touch® portal-based approach was implemented with multiple stakeholder interfaces, effective automated workflows, and reporting (the Tech) and is supported by a team of our experienced relationship managers trained in the nuances of large scale, local community focused, cause based programs (the Touch).

Within two months of launching our Tech-Touch portal we’ve achieved national program expansion, secured registration and participation from adoption agency partners (304% increase) in all 50 states (178% increase), and doubled mission delivery with a 111% increase in backpack and post-adoption resources parent tote orders.

Talk about scaling up. And this year, we are on track to double it!

6) Walk me through the process of how you work with a company to help them?

While some clients come to us knowing exactly what they want to do – whether it’s taking a headquarters-based program national, or creating a custom portal to engage their nonprofit partners or employees – most of our cause marketing clients begin by engaging INPEx to create a Strategic Action Plan (SAP). Our SAP process uncovers the unique nature of our client’s unique opportunities, needs, and goals and yields a deliverable chock full of baseline research, creative analysis, and a recommended scope of work with implementation options.

Programs of the size and nature that we specialize in, especially the ones rooted in thousands of local communities, need this essential strategic and proactive approach that illuminates how to structure and execute a realistic program that will motivate people to participate and lay a strong foundation for success and ROI. For a little more context, check out my blog post The Reality of Cause Partnership Activation: Fail to Plan, Plan to Fail.

7) How can people reach you if they want to learn more?

They can reach out to me directly at tali@inpexny.com if they want to discuss our services or chat about ways INPEx may be able to help them start cause programs or scale up existing cause programs. Our blog, Power of Local, has a ton of great content and we have 9 cause marketing case studies from our clients that can serve as inspiration and give real life examples of cause marketing and employee engagement success stories. We are

always happy to chat!

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Interview on a cuddling website for hiring a professional cuddler

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I recently conducted an interview with Adam Lippin, who is the CEO and founder of Cuddlist, which is a professional cuddling website.

1) How long has your company been in business? What was the inspiration for starting this business?

Cuddlist.com has been in business since December 1st, 2015. The inspiration for starting this business is that I believe that we are  ”Sex Obsessed and touch Deprived” and there  is a great un-met need for healthy non-sexual touch in our culture that can help cure personal and societal ills. So Cuddlist offers people a chance to hire a professional cuddle partner.

2) What services do you offer?

3) Tell me how exactly cuddling helps people?
  • Increases Oxytocin – often called the “cuddle hormone” – is a neurotransmitter that acts on the limbic system, the brain’s emotional center, promoting feelings of contentment and reducing anxiety.
  • According to Happiness Weekly, a full-body hug stimulates your nervous system while decreasing feelings of loneliness, combating fear, increasing self-esteem, defusing tension, and showing appreciation. At a meeting of the American Psychosomatic Society in Phoenix, it was reported that ”a brief hug and 10 minutes’ hand-holding with a romantic partner greatly reduce the harmful physical effects of stress.” – See more at: http://goodmenproject.com/featured-content/you-need-to-cuddle-someone-asap-dtv/#sthash.knVTWQhx.dpuf
  • Extended and long hugs can increase the release of serotonin which eventually increases happiness and promotes a joyful mood. In his TED Talk, Neuroeconomist Paul Zak, recommends at least eight hugs a day to be happier and enjoy better relationships. – See more at: http://goodmenproject.com/featured-content/you-need-to-cuddle-someone-asap-dtv/#sthash.knVTWQhx.dpuf
  • Soothe Anxiety and the Nervous System – According to the Daily Mail, hugs help us to balance the nervous system as well. The galvanic skin response of someone receiving or giving a hug can change the skin conductance. The effects in the moisture and electricity of the skin helps regulate the nervous system.
  • According to an experiment carried out by researcher Beate Ditzen, the release of oxytocin reduces cortisol. Cortisol is the stress hormone that promotes pain and negativity in your body. The Huffington Post reported, “Stimulating touch receptors under the skin can lower blood pressure and cortisol levels, effectively reducing stress.” One study from the University of North Carolina found that women who hugged their spouse or partner frequently (even for just 20 seconds) had lower blood pressure.
  • The more you connect with others — on even the smallest physical level — the happier you’ll be.
  • Neurologist Shekar Raman, MD, said in the “A hug, pat on the back, and even a friendly handshake are processed by the reward center in the central nervous system, which is why they can have a powerful impact on the human psyche, making us feel happiness and joy… And it doesn’t matter if you’re the toucher or touchee. The more you connect with others — on even the smallest physical level — the happier you’ll be.”
  • Strengthen Your Immune System 7. Thymus Gland – cuddling and hugging strengthens the immune system by stimulating the thymus gland, which regulates and balances the body’s production of white blood cells, which keep you healthy and disease free. 8. A 10-second hug a day can lead to biochemical and physiological reactions in your body that can significantly improve your health. According to one study, this includes: Lower risk of heart disease, Stress reduction, Fight fatigue, Boost your immune system, Fight infections, Ease depression .
  • Get Better Sleep
  • Cuddling can help in reducing and even curing insomnia. People who have sleep disorders can be helped by a nurturing cuddle. Cuddling soothe your nervous points, relaxing them and giving you a good peaceful sleep.
  • Decrease Food Cravings
  • A loving hug at night can help decrease these cravings.
  • 10. Cuddling can reduce late night cravings. Some people have a habit of attacking the refrigerator at night due to digestion problems. A loving hug at night can help decrease these cravings.
  • We need twelve hugs a day for growth.
  • Virginia Satir, a psychotherapist, said “we need four hugs a day for survival. We need eight hugs a day for maintenance. We need twelve hugs a day for growth.”
  • With all of that evidence piling up… it may be time to pull out all the stops to get the amount of cuddling you need to be healthy and happy.

4) Who is your ideal client?

Our ideal client is anyone who could could use more touch in physical intimacy in their lives.

5) Can you talk of a case study of a client who achieved great results with the help of your work?

Martin: Chicago IL: I have been having life challenges: anxiety, stress and feelings of being depressed. When I met my Professional Cuddler, I was given a long welcome hug, back rub, oil fragrance, spoon cuddling, face to face cuddling. We breathed deeply as if napping together. Touch therapy was a wonderful gift I gave to myself. Truly transformative.

6) Walk me through the process of how you work with a company to help them?

Everyone is the perfect fit for someone. Our Cuddlists are just as unique as our clients. Take your time to ask questions, and communicate what you’re looking for in a cuddle and snuggle partner to find the perfect Cuddlist for you. Remember to have fun and listen to what sparks your curiosity! They will be direct and honest with you about what they have to offer you with their cuddle therapy.

7) How can people reach you if they want to learn more?

Visit www.cuddlist.com for more info

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Marketing for lawyers to promote a law firm or an individual legal practice

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I was recently talking to Joseph Mitchell who is a Philadelphia personal injury lawyer, and I decided to create blog post with a few tips on how to promote a law firm or an individual legal practice for a lawyer.

One of the first topics of conversation when discussing marketing for a lawyer or a law firm is to focus on Google SEO for their website. And that is a fair thing to do since ranking in Google for search terms like personal lawyer in whatever city name that the lawyer is in, can bring in many customers from Google search.

But the SEO marketing conversation really shouldn’t stop there. One of my favorite things to do is to try to completely dominate the Google top-10 results by having my listings on other sites rank in the Google top 10.

For example, sometimes YouTube videos show up in Google search results, sometimes Yelp listings show up in search results, sometimes Amazon listings show up in search results, and sometimes listings from a slew of other authoritative sites. Here is my tutorial on YouTube on how to dominate the Google top 10 search results with as many listings of your own as possible.

Some additional marketing strategies I would use if I was a lawyer promoting my practice is, of course, networking and business card marketing, possibly some display billboard marketing (although unlike just about all the other marketing strategies I advise on where I personally have extensive experience, I don’t have much experience doing billboard marketing). I would also slowly grow my presence on YouTube, Facebook and Twitter to brand yourself online for instances when people will be doing research about you. Additionally, I’d ask many friends and past clients to give me reviews on Yelp and LinkedIn.

 

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College Admission Essay Help

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I recently had the pleasure to meet with Chris Hunt who runs a college essay help website called collegeessaymentor.com through which he provides mentoring and coaching to high school students who are working on their college essays and are hoping that a top flight essay will help them get into a college of their choice.

This is a service that is great for many top students who are competing to get into some of the most competitive universities in the country, and gives them a tremendous edge over other students competing to get admitted into the same universities.

I had a chance to ask Chris about his business, and why he started it. He talked about his passion to help the brightest young minds in the country, and how his service gets doors open to them. That chance to make a difference for America’s movers and shakers of tomorrow is what prompted Chris to start this business.

So if you have a child who is in high school, and your family is wondering how to get the edge over other kids, the college essay is one of those things. According to Chris, all the students he helped ended up getting into the colleges of their choice.

Check out his website and his service and see whether it is right for you.  And if you are a writer, think about this kind of a business as a possible business choice for you to generate more income for yourself through your writing.

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Twitter followers: how to get more Twitter followers (buy or free) & sell on Twitter

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In this video tutorial you will learn how to sell products and get many new followers daily on Twitter with a very strong strategy that uses two Twitter tools that will help you achieve more with your social media marketing.

Use this link to sign up for Social Quant.

Use this link to sign up for SocialOomph.

Want to learn how to get 1,000,000 or more people to learn about your business? After I achieved this, I made a marketing course about it. Check out my course with marketing strategies on how to reach 1,000,000 people which covers advanced SEO, advanced social media marketing strategy, and more. The following link has a coupon code at the end which will give a very big discount to the course.

In this video tutorial, you learn a Twitter marketing strategy which lets you automate your Twitter marketing, promote your business, and get more Twitter followers. But that isn’t even everything. The best part about this strategy of using SocialOomph and Social Quant together is that by using Social Quant, you will get very highly targeted Twitter followers who have a high chance of becoming clients of your business at some point.

Additionally, when you use SocialOomph the way I do, you will also get very high quality free Twitter followers because you will be using the right hashtags, and those new followers will find you because your tweets are related to their interests.

Using Social Quant and SocialOomph together will automate your Twitter marketing. Actually, with SocialOomph you can also automate your other social media marketing because it can post updates to Facebook and LinkedIn. Once you start the process with SocialOomph and Social Quant together, you will be getting more new followers every day, and you will be automatically posting many tweets to your content and your products, and get all your new Twitter followers to see those tweets with promotions of your products and content. And guess what, every day you will have more Twitter followers to promote your product to. So as weeks and months and even years go by, you will get tens of thousands if not hundreds of thousands of new Twitter followers, a big percentage of whom will be highly targeted people to whom you will be able to sell your products! And that is how you can effectively sell on social media.

Of course, if you want to sell on social media, you must also build a loyal following and trust. You accomplish that by mostly posting high quality content and links to helpful products.

Do you buy Twitter followers? When you buy Twitter followers, are you buying high quality followers or random bot followers?

If you buy Twitter followers already, or want to buy Twitter followers, consider how much better it would be to spend that money on SocialOomph and Social Quant so that you can get free Twitter followers who follow your account because your account is relevant for their interests.

For example, if you buy Twitter followers on Twitter, in almost all cases those will be bot followers who add nothing to your business. But if you buy Twitter followers (well actually get them free) after you combine SocialOomph and Social Quant, those followers will actually engage with your tweets and buy products. So you can actually buy Twitter followers and make a profit from it. Yes, there will be an initial investment, but that is because this is a strong strategy, which when done correctly, should pay for itself. So long-term, as you accumulate tens of thousands engaged Twitter followers, you will make more money than you spend on the two automation services mentioned in this tutorial.

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Why Use Devumi To Promote Your Twitter, YouTube and Pinterest

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One of the best companies to use to promote your social media is Devumi. They offer over a dozen different services to grow and promote your Twitter, Youtube, Soundcloud, Vimeo, Pinterest, Vine and LinkedIn.

You can buy Twitter followers or YouTube Views with the same ease as Fiverr and cheap providers, but with REAL results and tons of extras to further promote and grow. RECOMMENDED!

Devumi’s Services (All of them):
https://devumi.com/services/

Twitter Followers, with Auto Engagements and Sponsored Mentions Extras (Really Good):
https://devumi.com/twitter-followers/

YouTube Views, with Engagement and Social Promotion Extras (Real Views!!)
https://devumi.com/youtube-views/

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How to get customers for an employment law solicitor business

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I was recently contacted by a UK employment law solicitor business in UK, and wanted to share some thoughts on how to grow this kind of a business, and what other types of businesses can learn from, and use to grow their businesses.

My recommendation to start getting publicity in your local area. This may be contacting local bloggers, or contacting local radio shows. Whichever show doesn’t necessarily invite you to appear on their platform it also never hurts to ask them for their rates on how much it would cost to pay for advertising.

But don’t just jump into advertising. Before you pay to advertise, do any kind of SEO which we have not talked about yet, or even begin your outreach campaign for that matter, what you absolutely must do is create an amazing pitch for your business that inspires genuine interest, make your business look credible and authoritative, and if you do SEO, create what is called a linkable asset.

A linkable asset is essentially something of interest or value or authority that makes sense for another website owner to link to because it gives something to their audience or readers. To make your business or part of your business into a linkable asset, the business owner must have professional design, authoritative content that shows off their expertise in their specific business niche, and ideally have some sort of social proof to display, which would further convince others that their company is a good one.

In the case of this particular website, my advise would be to improve layout and design. The current design is quite outdated, and can be easily fixed by using a WordPress template and some professional images. Additionally, the ratio of text to other content (images and video, of which there are currently none) is not very good. Making the site easier to browse would make it more appealing for potential customers and other website owners who might potentially link to your website.

Note, I understand the value for SEO in having lots of text, but there is a way to have lots of text (or less text) and include more videos and photos, all of which would be even better for SEO.

Luckily, all of this is easy to fix. Additionally, here are a few resources I have available that might help you for SEO. Here is a list of my online courses that I recently made available for just $9 each. Some of the courses cover linkbuilding for SEO and other advanced SEO and social media marketing strategies.

Also check out this additional free resource I have on YouTube, which is a very comprehensive video on SEO that covers a few advanced topics:

And here is a YouTube tutorial on how to do some advanced social media marketing:

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60 Udemy course discount coupon codes, $9 each

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This is a full Udemy discounts and coupon code page. On this page you will find some fantastic Udemy courses and top discounts for these courses. If you are interested in any of the courses, click on the links to visit the Udemy pages for those courses. Each of the courses have a number of free preview lectures that you can watch before you decide on whether you want to use the Udemy discount offered for each course to enroll in the full course. Moving forward I will also have Udemy discounts for courses made by other prominent instructors.

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Udemy Course Discount Android App

This is the link to the Udemy discount Android app.

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- Discounts and coupons on philosophy online course

In the next versions of the apps we will add more online course categories to have Udemy course discounts on additional types of courses like the development category on Udemy. Within that category, some of the online courses cover topics like design, web development, mobile apps, game development, database programming, software testing, software engineering, development tools, and courses on ecommerce.

Another category of elearning courses we hope to bring you soon are discount coupons on more business courses. Some of the subcategories in the business course category are: finance, entrepreneurship, business communication, management, business strategy, sales, operations, business and startup law, data, analytics, home business, human resources and real estate.

Another Udemy course category is office productivity covering software from Apple, Google, Salesforce, SAP, Oracle and other software from Fortune 500 companies.

Another Udemy course category is personal development. Some of the course discounts and coupons that we will bring you will be on personal development, leadership, productivity, personal finance, relationships and parenting courses, happiness, career development, religion, spirituality, personal brand building, happiness, self esteem, stress management and motivation.

Another Udemy course category where we plan to add coupons to bring you great discounts is the marketing category. The marketing category includes sub-categories with courses on digital marketing, SEO (search engine optimization), social media marketing course that cover the biggest social networks like Twitter, Facebook, YouTube, Pinterest and others courses like business branding, analytics, marketing automation, marketing introduction and fundamentals, public relations, advertising courses, video marketing and mobile app marketing courses, content marketing, non-digital marketing, growth hacking, and affiliate marketing.

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Mobile app monetization with ads: How to make more money with mobile app ad mediation

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To start making much more money from your ads, sign up here.

Click on the sign-up button, go through the sign-up process, install the 4-lines of code needed, and update your app in the app store. After that you will monetize the ads you publish on your app much better than before.

Most mobile app (Android and iPhone or iPad on iOS) entrepreneurs struggle when it comes to making good money with ads. Most app entrepreneurs don’t understand why the monetization is so poor. Let me explain that first.

You see, no matter which mobile app ad network you use, they typically struggle with having low fill rates. Fill rate is a term that means how many of the possible ad impressions on the app actually have a relevant ad that gets placed there. And the industry secret is that no single mobile app ad network has a fill rate that is near 100%. In fact, most of the mobile ad networks struggle to have fill rates that are even close to 50%.

This is where a company like AdToApp comes in. They have what is called smart ad mediation. AdToApp is a smart mobile app ad mediation company that aggregates over 20 of the top mobile app ad networks, and in each screen impression of your app, queries those mobile app ad networks in order to bring you the highest bidding ad. This can result in your app generating double, triple or even better earnings and revenue from the same users compared to the revenue your app would generate from using just one of the available mobile app ad networks.

Usually, AdToApp charges a 10% fee for using their service, but if you use the link provided at the top of the video description, you will only be charged 5%.

Plus, if you end up installing and using AdToApp, I will partner with you, and help you promote your app, and get you more downloads. Of course, after I help you get more downloads, you will make even more money from those downloads, and your earnings will compound to be hundreds if not thousands of percent more than what your Android or iPhone app generates in revenue today. And the great thing about increasing your app earnings and income this way is that you can do this as early as today if you are on Android, and as early as the Apple review team approves your iPhone or iPad app update for the Apple App store.

So are you ready to start making double or triple more money from the ads you currently serve on your apps? Get started today by registering with AdToApp, installing their SDK, updating your app in the app store.

Here again is the promotion link that you should use to register.

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