Dead Simple White-Hat SEO Techniques For New Businesses

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

One of the first things new businesses ask themselves when they start up is how they can improve their rankings on search engines. After all, it’s no fun being way down on page 20 for your particular keyword, getting 0.001 percent of total traffic. Many companies look for techniques to quickly boost themselves up the rankings. But the problem with this is that a lot of those techniques aren’t allowed, and if you get punished, you could be penalized for a long time.

The good news is that there is stuff that you can do that it totally legitimate to quickly improve your position. Check out these dead simple white-hat SEO techniques for new businesses.

Copy Adword Ads For Better Title And Description Tags

If you’re selling a product, there’s an excellent chance that there’s somebody else out there on the internet who is selling it too. The bad news is that they got there first, but the good news is that they are now a resource you can use to title your blogs and description tags to get more clicks.


Some of your competitors will be using Google Adwords, the service that allows them to advertise in Google’s search results for a fee. Because Adwords is expensive, companies invest a lot of time fiddling about with different combinations of words to see which ads attract the most clicks. Often the ads that you see are the result of hundreds of different split tests, where ads are tested against one another to see which is the most effective at grabbing attention. You can use this fact to your advantage, choose titles for your content based on phrases web page in Adwords. In other words, you’re piggybacking on the research and success of the marketing material already out there.

Insert Yourself Into Local Ad Directories

Placing your business in local classified ads is a great way to build links, but the way it benefits business has changed over time. In the past, classified ads were used to generate backlinks to your site, but now these are weighted less strongly in Google’s ranking algorithm. The purpose of classified ads today is to drive specific users to your website and increase engagement. Search engines are a lot more sophisticated than in the past and are interested in the number of people visiting a certain page, as well as how many other websites link to it. Putting your business in a classified ad with a link to your site helps to funnel people through to your webpage increasing your overall presence on the internet.

Curate Content To Emphasize Benefits


Most of the content that is generated out there on the internet is organized by topic. For instance, think of blogs you’ve read like “top 10 fastest cars” or “top 10 best coffee shops.” These blogs are great for some mild entertainment, but they’re never going to generate the engagement you want because they aren’t organized by benefits. Build blogs around benefits, like “how to get great links for marketing” rather than around topics. You’ll generate more traffic.

facebooktwittergoogle_plusyoutubeby feather

Why You Should Invest In Employee Education and Training

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In order for any business to run smoothly, it’s important to have employees who are motivated and productive. But, when employees are dissatisfied and disengaged with their work, it’s often very difficult for them to find the motivation to produce great results. Because of this, any great business owner knows that investment in their employees is one of the wisest moves that they can make. Recently, surveys have shown that employees who feel that they do not have any opportunities at work or any option for training and progression are more likely to be dissatisfied than others. We’ve listed some of the best reasons for you to invest in training and education for your employees.

Online Degrees

Employee training and education is not always cheap, although you can often get discounted tuition rates if you’re considering paying for your employees to go to university by opting for an online course such as a master of public health from The University of Arizona. Online degrees are often the best option for full-time employees, as they offer enough flexibility for them to continue working whilst they study. Along with that, an online degree usually costs around a third less than an on-campus degree, meaning that everybody can benefit.

In-House Training

Although paying for your employees to do a degree such as an MPH degree is a good investment to make, many employers prefer to handle employee training themselves, as it can be more specific and train employees to handle different areas of the business. Providing ongoing training to your employees, or even putting in place a scheme that employees can complete in order to achieve qualifications and the chance of landing a higher paid position, is a great way to encourage your employees to stay motivated and give them something awesome to work towards in regards to their career.

Return on Investment

Many business owners worry that investing in training for their employees will not pay off. However, this couldn’t be further than the truth. Employee training and development is one of the best investments that any business owner can make, as it usually provides a very high return on investment. Not only will you have employees that are more highly trained and ready to take on more responsibility, investing in training also often leads to employees who are happier and more satisfied at work, more motivated and far more productive – all of which produces great results for your company.

Further Advantages

When it comes to the advantages of offering employee training, there are many which you could enjoy for your business. Along with increased employee satisfaction and better productivity, investing in employee training could also save your business money as your employee turnover is likely to be a lot lower. When employees feel that they are able to work towards their career goals and progress at work, they’re far less likely to leave, creating a more loyal workforce for you and costing you less in hiring and firing.

If you’re thinking of investing in your employees, training and education is the best place to spend your money.


facebooktwittergoogle_plusyoutubeby feather

Save Your Customers, Clients And Employees From Trauma

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Picture Source

Are you taking the responsibilities that you have as a business owner seriously? Don’t forget that when you run a company; you are responsible for the safety of your employees. As well as your customers and anyone else that is at all connected to your company. For instance, someone could break into your business, and you could still be responsible for their welfare and safety. That’s why you need to think carefully about how you run your business and whether you can avoid any incidents. There are a few ways to do this that we think you’ll find beneficial. Don’t forget; you need to think about more than physical well-being. For customers, it might be about protecting their finances. You can do this by avoiding any issues with fraud being sourced from your business. For clients, it could be about protecting their reputation. We can look at each of these issues, in turn, to better understand how they should be handled.

Physical Injuries In The Office

Flickr Picture

There are numerous ways someone can get physically injured on your business premises. In fact, there are so many, that it’s difficult to make sure you are covering them all. For instance, you will need to make sure that you are checking for any hazards in the office on a daily basis. Anything that is potentially dangerous could ultimately be a hazard that you will need to watch out for. For instance, you might find that there is a flickering bulb in your stairwell. This might not seem like a hazard, but it could make walking downstairs a little more dangerous. This bulb needs to be replaced before someone falls and claims it was because they couldn’t see the steps properly.

Don’t forget that you don’t have to check for these hazards yourself. Instead, you can hire healthy and safety officers to complete the work for you. They will examine your business property on a regular basis and make sure there isn’t anything that could cause harm.

Of course, it may be that it isn’t an employee that gets harmed at all. Instead, you might find that a trespasser is injured. The law is tricky here, but you tend to find if they injure themselves on your property, you are still accountable. Even if they were allowed to enter the premises and that is why physical security needs to be at the highest possible standard. You have to make sure that there is no way anyone can access your business property without your permission. This is particularly important if there are any harmful equipment or dangerous areas in your business premises. We suggest you purchase commercial door hardware for your company. You can get high-quality locks that will guarantee intruders can not break in.

You may also want to look into other more hi-tech forms of security such as CCTV. With CCTV cameras on the property, it will act as a deterrent, preventing intruders even attempting a break in.

Customer Care

Picture Location

You must be aware of the threat a hole in your business security could have for customers. Don’t forget that as a business owner, you will be keeping a massive amount of sensitive data on customers. If this did fall into the wrong hands, it could be used for fraudulent purposes. You might think that in this situation customers would blame the criminals who committed the fraud. However, banks tend to be able to source a case of fraud directly back to the company that caused it. Due to this, it is often the business with the breach that customers will blame. If this happens, it will be difficult to win back their trust and support. Customers may choose to buy from a different business in future. Others will favor the ‘better the devil you know than the devil you don’t’ response. But you can’t rely on this reaction.

If you want to avoid cases like this hitting your business reputation, you need to be proactive. Make sure that you have the latest tech security in place. This means that you should be using antivirus software as well as encryptions on your systems. You may also want to think about using an IT support team. The idea behind an IT support team is that they will monitor your digital drives for you. They will check to see if there is a threat to your systems on a regular basis. If they do notice something is wrong, they can fix it immediately. IT teams can be expensive, and that’s why most business owners now outsource this issue. Through outsourcing, it’s possible to avoid the high cost while still getting the best protection.

Client Reputation

Image Credit

This is important for B2B business owners to take on board. When providing a service to another company, you can affect that company’s reputation. Your service or product could shape the perception their customers have of the service that they offer. As such, any failure on your part will fall onto their shoulders. At that point, you will start to lose business clients. You could even find that businesses start to tell other companies not to buy from you.

The best advice that we can offer here is not to bite off more than you can chew. Don’t try to provide a service for customers if you don’t have the resources to do it. Essentially, this is going to lead to you coming up short. When this happens, you will be judged for the failure and the consequences will be severe. You should also be implementing quality checks within your business model. This will ensure that you are providing the best service possible for customers and clients alike. If there’s one piece of advice to take on board here, it’s that quality is more important than quantity. Certainly, it’s a simple lesson but one that many business owners have all but completely ignored.

We hope you see now how important it is to protect your business for the people using it.

facebooktwittergoogle_plusyoutubeby feather

The Risky Business Of Running A Business

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

(Image Source)

Risk. It’s a word you hear a lot in business. Of course, running a business comes with plenty of risks. Which makes it hard for a lot of business owners to stay afloat, and prevents a lot of potential business owners from starting up. Fortunately, though, most risks can be avoided with clever planning and identification.

When you’re trying to plan for risk within your company, you should perform a risk assessment. This will determine the risks that your company faces, and will give you a solid place to start planning to prevent risks. This can be hard, though. So, this post will go through some of the risk areas you need to be aware of, and how to avoid them. For bigger companies, it’s usually best to get outside help. Enterprise risk management companies can perform risk assessments for you and give you data back with a plan. Obviously, having professional help would benefit even the smallest of companies.

  • Strategic Risk

Obviously, you will already have a solid business plan in place; that spans over the next few years. Your plan details the all of the steps your company is going to make, to become a market leader. But, what if something changes suddenly? Particularly in the world of tech, it’s easy for a business model to fail because popular products change and progress. This is strategic risk.

Sometimes, this risk is unavoidable. But, you can still do something about it. You have to be willing to move away from your original plan. If you’re able to adapt your business quickly enough, you could keep your position in the market. Whereas, if you don’t change a thing, you’ll be left in the dust. A great example of strategic risk damaging a company can be found in Kodak. In 1975, a Kodak engineer invented a digital camera. Unfortunately, because it would be a threat to their film camera market, Kodak decided not to pursue the product. Obviously, digital cameras became the standard. And so, Kodak became bankrupt. If they’d simply adapted to a modern market, they could still be at the top of the foodchain today.

To notice this sort of risk, you have to be observant. Monitor your competitors, as well as the products available. When another company releases something that looks like it could be very popular, it’s worth trying to jump on the bandwagon. Do market research for any product before trying to sell it. Sometimes, even great products don’t leave the shelves.

(Image Credit)

  • Compliance Risk

Your company has to be compliant with the laws of the land. But, sometimes laws can change, leaving businesses to fall short. As a business owner, it’s your responsibility to make sure that your business is always operating legally. When a law changes you need to change with it; if you don’t, you could find yourself in a tricky situation. This is compliance risk.

The law is different in every country. And, a lot of the time, if your business ships overseas, you have to follow the rules of those countries as well. This makes it extra important that you work hard to research and know the law. This has to be a constant process. You have to regularly check to make sure that you’re still compliant. As a business, you can’t claim ignorance in court; you’re always responsible, even if you weren’t aware that the law was being broken. Thankfully, you can use a professional to help you manage this risk. They will be able to help you check your current practice, and then monitor it for you throughout the future. Their advice will be from a place of experience and knowledge, so you can always trust that your company is going in the right direction. Obviously, you’re still responsible if something goes wrong, even with the help of a professional. So, you’ve still got some research to do, even if you hire someone. Most companies will give you some sort of compensation if their compliance management solution fails for you.

  • Operational Risk

Everyday your company will rely on internal systems and services to run. Sometimes, though, things go wrong. Whether it’s a power cut stopping your servers from working, or a staff member submitting a payment for much more than intended. These problems are operational risks to your business. They are risks that occur as a result of internal operations, whether it be the people or processes your business uses.

Most operational risks will require an audit to get to the bottom of. You need to scour your business, from top to bottom, to find the risk areas. Say you have a water cooler next to your server power supply. This would be considered a risk because the water could damage the hardware. To avoid the risk, you’d simply move the water cooler. This works for internal processes as well. If your staff have to make payments by cheque, it can be very easy to pay the wrong amount. To get around this risk, you could bring in a new payment system. One with some sort of verification, like an electronic system or simple double check from another staff member. It’s important that you identify these risks early on, as they can become other types of risk, as well. Just like the other types of risk, you can have a professional audit to help you out with your operations.

(Image Credit)

  • Financial Risk

Of course, most of these risks all involve the possibility of losing money. But, a financial risk is a risk regarding the actual income and outgoings of your business. Say you’re a construction company that generally relies on having one or two large clients at a time. If one of your current customers fails to make a payment, you could be in trouble. The risk on your side comes from allowing the customer to make the payment after the work. But, obviously, this is unavoidable in some cases.

One of the best ways to avoid financial risk is to always have a contract with those you work with. The contract should specify exact numbers for things like deadlines, payments, and interest. This way, if someone fails you, you can still take legal action. This risk covers any sort of change to your company’s income or outgoing, so it’s very broad. It’s worth having a professional have a look at your company to evaluate the financial risk you’re taking on.

  • Reputational Risk

One day, you post a controversial status on social media, for your company. A lot of people see the post and a lot of people really don’t like it. As a result, these people are much less likely to buy from you in the future. Plus, they could even start to spread word of your bad reputation. This is a reputational risk, one that needs to be avoided.

In business, your reputation is everything. If you have a widely recognized bad reputation, you’ll struggle to draw in customers and make sales. A lot of your reputation is built up by how you treat your customers. This extends to sales, customer support, social networking, advertising, and accurate marketing. Lying to customers or forgetting to ship orders is a bad idea. But, so is taking too long to reply to a customer. This sort of risk can be easily managed in-house. You just have to make sure that you’re polite, don’t lie to people, and treat your customers like royalty.

All of these risks can be handled with a small amount of clever planning. It’s worth investing in your risk management early on, to avoid large problems in the future. But, remember, there’s no point if you’re not going to work at making a difference. Good luck, and enjoy living risk-free!


facebooktwittergoogle_plusyoutubeby feather

Save Precious Time in Your Business With Work Planner Tools

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Project management has come a long way in the past decade. No longer are co-workers required to meet face to face with notebooks in hand ready to divvy up tasks. Now, with project planning software, each member of a team has access to the same tools to stay on top of project workflow.

Connect the Team

The major reason team planner software saves precious amounts of time is because it eliminates the need to get team members together. Schedules don’t need rearranging to make sure everyone gets in the same room at the same time. The need to travel is also unnecessary. This is a significant perk if project members are not in the same physical location. Employees at satellite locations can still communicate to keep everyone abreast of project standing.

Easily Accessible

There’s no more searching helplessly through unlabelled folders in a PC for files during presentations. In the past, you may have become frustrated over the inability to locate slides and documents that are not readily available. The files may be lost somewhere on your computer or your co-worker forgot to email you the documents needed. By storing files in the cloud software, you gain access to required materials at any time.

Getting Organised

A project board within the software is a useful tool for delegating tasks. With a virtual project base, all team members see the status of each task and who is assigned to handle particular duties. Alerts within the software programs can be set up as reminders of deadlines. Most planning boards have customisation options. The setting allows each project member to adjust how the board appears on their device. The user will be able to hide all tasks and notes not related to his or her role within the project.

Centralised Location

The project planning software can act as the headquarters for all project operations. Information is stored within the program instead of on multiple hard drives of team members. Information is securely protected within the software and you won’t run the risk of losing essential data in the case of hard drive failure. There is more accountability when using project planning tools. No longer do you have to accept the excuse that work was lost due to system failure.

Mobile Benefits

Many work planning tools incorporate mobile access into their packages. Mobile applications allow you to update a project’s status directly from your smartphone or tablet. Oftentimes, project managers want to keep a detailed record of workflow. With mobile applications, employees are able to log in hours spent working and tasks completed. This is helpful to those who spend most of their working hours out in the field.

Multiple Tools

Another highlight of installing project management software is multiple sets of tools available in one single program. Employees will not be required to use several software programs to complete project management tasks. For instance, the program may offer invoicing, calendar access, and time sheet management.

Detailed Analysis

Nothing is more time consuming than asking project managers to gather and analyse data. A software program can do this in seconds. This provides constant feedback on how a project is coming along and highlights any areas of concern, view exactly how a budget is being used and what to expect when it comes to results. An analysis can give a detailed report of a department’s productivity. The tools help you zero in on any staff issues that have previously gone unnoticed. If someone on your team isn’t pulling his or her weight, the problem can be addressed straightaway.

Comprehensive Breakdown

Project software takes away all of the guesswork. You will know exactly what needs to be done to meet important deadlines. The tools help you build schedules and determine milestones. It will be made crystal clear to every team member what is expected of them.

Using project planning tools isn’t only a time-saver, but a money-saver too. Software packages are adjustable based on budget and requirements. As employee efficiency increases, you’ll see a boost in revenue. Overhead costs are diminished with less travel required and fewer employees needed to organise projects. Your IT needs are also reduced since you won’t need to install expensive hardware or perform upkeep on the tools. Get started today on moving your projects to a secure software program.

facebooktwittergoogle_plusyoutubeby feather

Revealed: The Top 3 Business Ideas In The Healthcare Industry

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

A good business idea revolves around the industry you choose to go into. As the title of this article suggests, I’m going to talk about the healthcare industry. I have three of the best business ideas in this sector that will bring in huge profits. Check them out and see if they’re right for you:


Setting Up A Pharmacy

Pharmacies are a great source of cash within the healthcare industry. If you set up a pharmacy that you can earn money in multiple ways. Before the money comes in, you have to think about how you’ll start this business. Find a location for your pharmacy, many people use retail space for this idea. Then, you need to find a medical supplier to get all the prescription and over the counter drugs you’ll sell. The benefit of finding retail space is that you can now turn your pharmacy into a shop as well. You have the main pharmacy section where people can pick up their prescriptions, then the rest of the shop can sell other things. You can sell health products, beauty products – anything you want! This opens up the dual revenue streams meaning you can make a ton of money.

(Pic via:

Starting A Medical Practice

Setting up a medical practice is one of the top business ideas in the healthcare industry. You will provide a basic level of care for any patients that come through your doors. There’s a chance you can make a lot of money with this idea as the demand for services will be very high. Setting up this business can take some hard work as there are many things to consider. Mainly, you have to find a suitable location for your medical practice. You’re looking for a building that’s easy to get to and has sufficient room for you to carry out your services. Secondly, you have to think about all the medical equipment you need to purchase. Then, you have to consider ways to make you medical practice better than the rest. Think about using simple telehealth software for doctors to make medical care more convenient for your patients. They can get video consultations if they’re unable to make it to your practice. This is just one of the many ways you can set your business apart from the competition.

(Photo credit:

Opening A Dental Surgery

Dentists are in low supply and very high demand these days. So, opening a dental surgery can be the perfect business idea. Everyone needs oral health care and will be willing to pay for various treatments. The main things to think about with this idea are the location of your business and the staff. Find a good location with a building that’s large enough to accommodate you and your patients. Also, hire staff that are friendly and can help get more work done. For example, having multiple dentists onboard can help you serve more patients at one time. This increases your chances of making a lot of money.

If you have a medical background, then all three of these ideas are perfect for you. Start a business in this industry, and you have a chance to make loads of cash.

facebooktwittergoogle_plusyoutubeby feather

Want The Best Marketing Campaign Ever? You Must Focus On These Two Things!

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this article, I will explore a couple of fundamental components in every marketing campaign. The two things I wish to discuss are communication methods and market research. I find that these two things don’t get as much attention as they need from many businesses. Neglecting these two important things can lead to a marketing campaign that fails to deliver.

Read the information below to find out more about these two ever so crucial things:


Communication Methods

There is a multitude of ways in which your company can communicate with consumers. Finding the best methods is key to establishing a productive marketing campaign. You need to look for methods that have high success rates and help you connect with consumers and get your message out there. These days, face-to-face communication is pretty much obsolete in the marketing world. Everyone is turning to digital methods as they’re far more effective at getting the job done. If you try and approach people in the street, they can easily ignore you or say they don’t have time to talk as they’re in a rush. With many digital methods, this isn’t as much of an issue.

By using social media and emails, you have a chance to get your message directly to consumers. All it takes is a few seconds to compose a tweet or send an email to some of your customers. These are quick ways of opening up a channel of communication between your business and other people. It opens the door for them to respond and dialogue to begin. Consumers are more likely to respond to you through digital communications as they don’t require much effort.

As well as these two methods you should also consider text messages. Texting is heavily underrated in the marketing world. They’re an easy way to get your messages seen by loads of people in a short space of time. Some stats show that text messages have a 98% open rate, which means only 2% of the time they aren’t opened. So, the majority of people you message will see what you’ve written. The drawback with texting is that it’s difficult for consumers to respond as they can on social media. However, it’s a great method of promoting your business and shouting out about new products/deals. Plus, many companies conduct surveys via text as they’re easy for customers to complete. Surveys bring feedback, which helps you improve your marketing strategy.


Market Research

Before you start any marketing strategy, you need to conduct plenty of research. It’s amazing how many companies think they can take shortcuts with their market research. Some get suckered into thinking finding their target market is the only research they need to do. Yes, this is a very important part of the research process, and it does need to be done. Plenty of time should be spent finding out who the target market is for the marketing strategy you’re developing. You’ll need to take a look at your company and see what type of people you appeal to the most. Marketing is a lot easier when you’ve found your target market and can tailor your strategy to their needs and interests.

However, once you’ve found your target market you can’t pack in the research. What you should do is start looking at other factors that can help you out too. For example, the best idea is to research your competition. Spend days pinpointing your biggest rivals and then study them. See what they’re doing and what their marketing campaigns consist of. This will help you in a couple of ways, for one, it lets you see what they’re enjoying success with. Your research may show you that a strong social media marketing strategy is very effective in your chosen market. Secondly, it allows you to see what’s not so effective. You can see what isn’t working so well and then avoid putting a lot of effort into that with your strategy.

The bottom line is, you can never do too much research. There have been plenty of examples of marketing strategies that fell apart because not enough research was done. In an ideal world, you’ll have all your research conducted before you begin your marketing strategy. This will help you tailor it to your target market and produce content that works and avoid wasting time with methods that won’t yield results.

You can’t have a good marketing campaign if you aren’t using the most effective communication methods. Likewise, research is essential for helping you find your target market and scope out the competition. If you want the best strategy around, then give these two things some extra thought.

facebooktwittergoogle_plusyoutubeby feather

How To Establish A Global Presence For Your Company

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Nowadays, any local business has the potential to develop and grow globally; it’s only a matter of time and leadership. Once the business has fully achieved its local potential, it’s time to consider global development by targeting the markets that are easier to penetrate.

However, global expansion comes with its own risks and challenges and an entrepreneur must make sure to consider all the factors that are necessary for the development. Thus, among the most important ones are the development team and business partners. Without these two factors, the development can’t happen and the expansion is stopped even before it started.


Business partners

Regardless of the market you want to penetrate, you must create powerful business relationships. This means that you will have to study the market first and identify the most profitable possible partnerships before approaching them with an offer.

Even more important, you also have to make sure you study the business culture and traditions in the area so you won’t make any stupid mistakes that could cost you valuable partners. For instance, if you try to build a presence on an Arabic market, you will have to know that Arabs don’t like having things repeated to them. It’s actually an offense to go through the terms of a contract again, for reassurance, once you discussed and agreed on the terms.

The development team

No business manager was ever capable of building a successful business by their own. There’s always an entire team behind, who supports the company and the manager’s action. When it comes to building a presence at a global level, the development team is even more important.

For instance, if we continue the example with Arabic countries, you should make sure to include in your team Arabic native speakers who also understand and speak your language. This way, mistakes in communication can be avoided completed and your will have a liaison with the locals that will earn you their trust. Even more, a possible business partner will be more open to discuss an offer when he/she can address you in their native language.

Market analysis

This is another important aspect when you want to start selling on a foreign market. You will not be capable to establish a powerful global presence if you fail developing in a certain area. If this happens, your current and future partners may see you as weak or inexperienced and this may affect future contracts in other areas of the world. This is why it’s very important to do a thorough analysis and make sure you have the necessary customers to support your development.


In every business, if you want to be successful, you must calculate your budget and check if the investment covers the costs. This includes the time invested by each member of your team, the traveling costs, protocol, and any other costs that may appear in order to secure a contract with one of the partners.

In the end, if you want to be successful globally, you must attract the right connections and the right people in your team. The subject is very sensitive as most of global business relationships are based on trust and prior experience so just a small slip is enough to ruin a hard-worked contract.


facebooktwittergoogle_plusyoutubeby feather

How to Record Screencasts From Your Desktop Using Movavi Screen Capture Studio

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

 As you can guess a ‘screencast’ is a video recording of your screen – and it is also sometimes referred to as ‘screen capture’. Nowadays this type of recording is becoming more and more popular as it can help you to create a video guide, demo, bug report or even be used in other applications such as to record Skype calls, capture online streaming videos, and so on.

record desktop

Suffice to say it helps to be able to record a screencast from your desktop and if you want to do that the one thing you’ll need is Movavi Screen Capture Studio. It is a simple desktop video recorder that is extremely easy to use and also comes with several other perks that will help you to create great-looking videos.

To initially set up Movavi Screen Capture Studio to record the screencast from your desktop you just need to:

  1. Launch the software.

  2. Adjust the capture frame to encompass the area of your screen you want to record by either resizing and positioning it on screen or using the list to select a preset size.

  3. Make sure there is a green checkmark on the ‘speaker’ icon if you want to record the system audio or on the microphone icon if you want to record audio from an external device (or both).

  4. Click ‘REC’ when ready and the recording will begin after 5 seconds.

  5. Click ‘Stop’ when it is done and then ‘Save’ to save it.

Before you save your video you could launch the in-built video editor in Movavi Screen Capture Studio to edit it and improve it in a variety of ways. It comes with features that will let you cut and join segments of video, insert audio tracks containing background music or a voiceover, enhance the quality of the video, fix common problems, add customizable text, apply filters and special effects, and much more.

Assuming you’re able to spend a few minutes experimenting with these features you should be able to easily figure out how to apply them. Due to how intuitive Movavi Screen Capture Studio is in most cases it is simply a matter of locating the feature you need and applying it using familiar actions such as dragging and dropping elements in place, resizing windows, adjusting sliders and so on.

Be sure to take full advantage of the features that Movavi Screen Capture Studio places at your fingertips, and don’t shy away from trying out new things. If you’re able to utilize them fully, you should have no problem creating professional-looking videos that are unique, stand out and match the vision you had in mind.

facebooktwittergoogle_plusyoutubeby feather

How to succeed with a roofing or a home repair company

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

I have recently been working with a roofing company in Wallingford and New Haven, Connecticut.

Companies that provide services like roofing, general contractors, and home repair, are categorized as local businesses. Local businesses have two challenges. The first challenge is to provide a good service, and the second challenge is for these companies to promote themselves effectively enough to get a steady stream of clients.

I always leave the providing of a good service up to the entrepreneurs because I don’t know much about roofing or home repair. My hope is always that they are great at what they do since I can’t be of much help in those areas. But what I can help with is the marketing for these companies.

One of the best ways to stand out among the crowd is to create a great promotional video for your company which ranks in YouTube, and also eventually Google search. Here is the video that my client made.

After creating a great video, the person responsible for marketing at a local business must make sure that their website is ranking well for SEO keywords that their potential clients will search. Just like people searched Yellow Pages for home repair services 20 years ago, when people need these services today, they search the web. And as the person responsible for the marketing of your business, you must make sure that you rank for all your related keywords in Google search. For example, the keywords this company chose was home additions in Wallingford, roofing in New Heaven, and home insurance claims in New Heaven.

After creating and executing your Google search strategy, you must also make sure that your business has good reviews in Google map rankings, and websites like Yelp. If you do all that, you should be able to get clients, and grow your local buseinss.

facebooktwittergoogle_plusyoutubeby feather