Thumb Candy: Tips For Marketing Your App

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Source: Pixabay

Due to the sheer amount of money they can generate, or simply their strength as a marketing tool, more and more business owners are making plans to develop their own apps and take them to market. You may have a killer idea for a mobile app, but it’s important to remember it won’t get anywhere without great delivery. Here are my best tips on marketing your mobile app.

Have a Great Design

The greatest minds in marketing won’t be able to save you if your app doesn’t actually offer any value to your target market. The standards of app design are exceptionally high these days, and you need to make sure yours is up to scratch. You probably already know how old and tech savvy your ideal customer is. Next, you need to pin down a design that appeals to them perfectly. Do your research on similar apps that have enjoyed a lot of success. Then, get the whiteboard out, and set out some clear ideas about how you’re going to structure the whole thing, the features and imagery you’ll include, and so on. This will give you a good framework which you can then discuss with developers like .

Give it an Online Presence

Just like any other product, your app will need a dedicated online presence if you want to promote it as effectively as possible. If the app is intended as a revenue-generating product or service, you may even have to give it its own website. Usually, however, you’ll only want a section of your primary business site to showcase it with. It will need a landing page, including links to the App Store and Google Play where your customers can download it, or QR codes if appropriate. Regular blog posts, particularly in the run-up to the big launch, can also be a great auxiliary to the app. Keep it focussed on specific features you’re going to include, or even tutorials on how to do certain things if they’re needed. Promotional, clickable banners are also a good idea in that initial period where you’re trying to get everyone talking about your app. Exactly how much you do will depend heavily on the nature of the app, but make sure it has some online presence.

Listen to your Customers

Although there are some incredible apps on the market, as a whole it’s still a very young technology. Your first app is likely to have one or two bugs or issues that need to be ironed out if you want it to milk it for all it’s worth. When you first release your app, have someone checking on its relevant pages regularly, and paying close attention to customer feedback. This not only goes for Google Play and the App Store. You should set up a feedback form on the app itself, and somewhere on your website. Pay attention to any complaints which seem to pop up again and again, and make sure that these take priority whenever you’re tweaking things.

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How to Become a Better Business Leader

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Do you consider yourself a business owner or a business leader? The most successful companies in the world are run by people who are business leaders and you should have the same aspirations. If you take this approach to your business life, your business will become more competitive, attract better people, and will continue to grow. Below are some of the most effective ways you can become a business leader in your industry.

Keep Updating Your Business Knowledge and Skills

To develop into a leading business person in your industry, you need to keep learning and updating your business and communication skills. It’s not easy for a business owner to find the time to attend lectures at a college or university. However, there is an alternative because a wide range of online business courses are available, like the MBA degree online program. MBA students who complete a course like this learn new business skills and find ways to make their organization a much more successful venture.

Learn from the Best

The leaders in any industry leave a trail, so you should always look at what the trail blazers in your industry and other industries are doing to stay ahead of the pack. If possible, try to build some kind of relationship with these people. You can do this by buying their courses, going to their seminars or by reaching out to these people online on forums, social media websites and blogs.

You Should Always Be Willing to Take Advice from Other People

The leaders in your industry are not the only people you should listen to. You should also be willing to listen to your employees, customers and any other people or businesses that are associated with your organization. Hiring a mentor or business coach is also another option you should consider, because these people have seen it all before and may be able to advise you about business mistakes or issues you are not aware of.

Keep Up-to-date with the Latest Industry News and Developments

We are living in the information age, so it’s vital to keep up-to-date with the latest news and developments in your industry. If you do this on a regular basis, you put yourself in a position where you can take advantage of business opportunities that could benefit your business in the future. You will also be in a position to avoid any possible problems or issues that could affect businesses in your industry.

Invest in Your Employees

The people who work in your business often determine how successful and profitable it becomes. It’s vital to treat these people with the respect they deserve and ensure that they have favorable working terms and conditions. This will allow you to retain more high quality staff and avoid a high turnover of staff in your business.

You should aim to become a business leader rather than just another business owner, but becoming a business leader takes time and effort. However, if you follow the steps above you will become a business leader people trust, admire, and want to deal with.

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Making Money Via Paid Surveys – Top Tips To Maximize Earnings

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Studying abroad is not all rainbows and sunshine, most of the time it is about dealing with jam-packed schedules, and making compromises. Only getting into your dream university is not enough, you also have to think about the practical aspects of living in a foreign country and managing your expenses. Because let’s face it, without money life would be as easy as finding water in the desert! Moreover, juggling between several part-time jobs can take quite a toll on your physical and mental health. What if we tell you that you were looking for earning opportunities in all the wrong places?

The deal with paid online surveys

Ever wondered how companies know exactly what the consumer wants? Online surveys and questionnaires are a major part of any brand’s marketing strategy that helps them understand the changing trends and demand patterns of the market. You get both paid and unpaid surveys online that offer a reasonable sum of money just for answering a few simple questions. However, filling out these surveys is in no way a full-time job or permanent income replacement. It is more of a part time earning method, a temporary income opportunity. It does not require much skill, time or research.  Just ensure that the company you are filling out forms for is a legitimate one. Discussed below are some other technical aspects and intricacies on how to monetize online surveys:

How to go about it?

Deciding what kind of survey to go for can be quite tricky, especially when you get so many choices online. Also, remember you will not be making truckloads of money just by filling out a few random forms. Most surveys pay on an hourly basis and might add up to a very nominal amount. Of course, there are high-roll surveys and big brand offers that pay well, but it is not a regular occurrence. Try hitting different organizations by completing the screener surveys that ask for your demographic location and other general information. The enterprises would then send you surveys that match the data you provided. CashRate and FusionCash are two portals where you can find both paid and unpaid listings.

The eligibility criteria

Every survey targets a particular aspect of the market and therefore requires its specific bunch of consumers. For instance, a 25-year-old male is not suitable to answer questions about the tastes and preferences of the senior citizens. Similarly, a 60-year-old grandmother is not the obvious choice for filling out surveys concerning the latest fashion trends in the market. You are not qualified to take every survey that you find online. This is why every company asks users to submit a screening form concerning the location, gender, and other general information about you.

Find authentic survey options online

Imagine getting paid to express an opinion! Online reviews are an integral part of any company’s brand promotion strategy, from locating the suitable market type to deciding the advertising policy, your opinion matters everywhere. However, the job has its fair share of pitfalls, i.e., many scammers and hackers are lurking out there preying on gullible users. It is imperative that you learn to filter out the legitimate sites. For starters, open a separate email account to receive all the company offers and listing messages. Also, go through the FAQs, testimonials, and policies to understand the terms and conditions thoroughly before you make any decision.

Key points to remember:

Browse through some key points that every user must keep in mind when applying for these online surveys.

  • Never apply for sites where you have to pay some money for registration or application

  • Check for any age restriction or geographical limitations before you apply

  • Go for companies that offer a minimum fixed wage (most sites do not pay until you have reached a certain limit or have completed a set period)

  • Understand the company’s privacy policy thoroughly before you apply. You can usually find it at the bottom of the page.

Online surveys are a great way to make some extra cash in your free time, all you have to do is answer some questions.

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Top Benefits That A Call Centre Lends To Your Business

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Starting a business is no child’s play; it requires careful planning, extensive research, and in-depth analysis. Moreover, as the organization grows so does the workload, so much so that the phone almost never stops ringing! With the growing competition, it becomes increasingly difficult to match up to the growing trends of the market. A growing business has no dearth of things to do and more often you do not have enough workers to handle the work. Call centres help you deal with this increasing work pressure by taking some load off your shoulders.

Call centers offer lucrative opportunities to undergrad students living overseas who want to earn a few extra bucks working part time. Excellent pay package, flexible working hours and growth opportunities make call centers an attractive career choice among the youth. Let us look into the perks offered by call centers and how it contributes to the success of your business:

Improved customer feedback services

Business expansion is not just about opening different outlets and maximizing your sales; it also involves establishing solid customer relationships. Marketing and customer relation management services have now become prominent segments in the service industry. Moreover, as an entrepreneur, it is important that you realize the significance of outsourcing workload. This is where call centers come into the picture. Known for their specialized services, the call center workers are trained to catch leads and convert them into current sales. Call back function also minimizes the pressure on the agent who can now concentrate on one issue at a time. Hire a call center to handle the customer support and promotion, and you never have to miss a call ever.

Skilled workers and specialized services

Some clients prefer other channels of communication other than phone calls. Call centers are not just about taking phone calls; it also involves responding to emails, social media chats, and video calls. By offering a compelling callback and follow up service, call centers boost your company’s credibility. The potential customer is now much more comfortable sharing his information over his chosen medium. Call center employees have the required training and technical expertise to navigate between the various communication channels swiftly. This smooth multi-channel transition enables your business to catch better leads and maximize their profit opportunities.

Increased efficiency and customer support

For a growing business, the biggest threat is an unsatisfied customer. The ever increasing work pressure sometimes takes a toll on the effectiveness of the services you offer. No matter how hard you try, you cannot make everyone happy. Some customer issues are very complicated and require much time to resolve; this leaves the other calls on hold. Call centers help bridge the gap between you and the consumer. With their team of well-trained professionals, call centers offer quick and efficient customer support services. Establishing a great callback system the call center reduces the handling time. The agents can procure information and resolve it faster, while the most complex ones are sent to the higher executives.

Cost efficient and time-saving

Putting a customer on hold is not only bad for your company’s credibility, but also puts the agent on the spot highlighting his inefficiency to deal with the problem at hand. It is also a huge blow to the company resources as most of the cell lines (both toll-free and paid) are charged on a per minute basis. Therefore, keeping a person on hold can massively cost your business. Call centers solve this issue by giving their agents the option to call back the customer. This solution not only cuts on cost but also saves much time that was otherwise unnecessarily wasted. By hiring call centers to deal with their clients you can also remove your communication channels, it frees up the phone lines reducing the cost of trunk calls considerably.

The bottom line

Thanks to call centers you do not have to worry about missing out on customers due to excessive work pressure and lack of time. With their efficient customer support system and specialized services call centers have made life so much easier. Moreover call centers boost the economy of the nation by creating employment opportunities for students and fresh graduates.

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Making Sure You’re Creating A Quality Product

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A good design isn’t all that matters to a quality product. The way that product is actually created is going to have the biggest say of all. But if you’re unused to manufacturing or you just consider losses as part of the package, you might not think too hard about just how much quality could be improved. However, by reducing the number of defects and the amount of variance in the end product, you could stand to make a lot more money. Here are some of the measures you need to put in place.


Understand your market

Market research is vital for making sure your product reaches the intended audience. But it’s good for more than viability. It helps you spot the qualitative problems that you need to tackle first. Creating as high quality a product as you can is an aim you should strive for no matter what market you’re going into. However, understanding your market and what, specifically, they want from a product is a good way to know their priorities. Those priorities are what helps you to separate the big problems with your products from the smaller ones.

Test, test and test again

You’re likely to have some kind of quality control necessary once you get the operation start. Beforehand, however, you can save yourself a lot of trouble by spending more time with prototypes and testing. For instance, you can use 3D printing to create quick prototypes that can help you identify the real dimensions of your product and figure out the best logistics methods for them. When building your production line, slow production is what you should start with. Test every process and every piece of equipment to see how it affects the overall quality of the product at the end. Thorough testing not only helps you spot room for improvement in quality but in the materials and equipment you use, their costs and reliability.


Start recording data now

To get a real idea of how much quality you’re losing in every batch of products, you need to start recording the figures right now. You want to measure not only the number of losses through production but you want to spot sources of product variance and reduce it as much as possible. The sooner you start recording the input and output of each process, the easier it is to find those elements where losses and variance is at its greatest. Perhaps more importantly, you can use these methods to calculate the costs of improving or replacing systems against the amount of products lost due to variance or damage. Cost effectiveness is just as important as quality if you want the business to survive.

Continuous improvement

The right data can help you make big upgrades and solve big problems, but there are a lot of little problems that pop due to time and wear and tear on your equipment. You should arrange for more than just scheduled maintenance every now and then. You need to designate a portion of your workforce to the task of continuous improvement measures on the whole. For instance, make sure you have team members focused on Total Productive Maintenance, focusing on the upkeep of the machinery, detecting errors, and emphasizing proactive maintenance rather than reactive maintenance. An Equipment Improvement Team should be assigned to create and improve machine standards, as well. They can even be assigned to find the cost and effectiveness of upgrades of current equipment.


Clean all the time

It’s an unfortunate truth that there are still a lot of businesses that will send products with imperfections to the market. Most will identify faulty products before they get too far down the line and find a way to eliminate those losses. But if you really want quality products, then you have to take an even closer look at what you’re doing. For instance, you need to consider the dirt and debris that might possibly build up from one manufacturing process to another. Those imperfections can affect the whole product if they’re not caught before finishing processes like applying powdered paint or glazing metal. That’s why it’s a good idea to look at chemical pretreatment between the most important parts of the production process. Reliant Finishing Systems has the details on how that can work for you. Naturally, cleaning the rest of the production line should be a regular part of maintenance too.

Consider automating

Though we want to trust in our workforce, we can’t deny that human error will always play a large role in faults in manufacturing. Automating more of your processes means standardizing production without having to teach that standardization to employees and expecting them to remember everything they have to. Some human interaction is going to be essential for most automated practices, but the more you can reduce it, the more you can reduce the losses and variance in your products. With automated system alarming, you can also be alerted to faulty processes a lot quicker than you might be while relying wholly on human operators. More than that, it can free up your labor, which means they can be used in more quality focused roles.


Create a more competent workforce

One of the ways you can ensure that is by giving them the proper training they need. No-one who operates machinery on the production line should be operating without understanding fully what they’re working with. If you treat them as cogs only good for assisting production, they will be little help when there are problems in production. Instead, by training them to know more about the equipment and materials they use, they can be quicker in solving those problems. They can be part of your approach to Total Productive Maintenance. This is known as autonomous maintenance, meaning fewer hands have to get involved in ensuring the quality of the production process.

 Smarter machines and smarter people are the two more reliable tools for ensuring quality in your products. But don’t forget you need to have the underlying data of where quality issues are appearing to make accurate fixes.

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Why Your Business is Failing to Bring in New Customers

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Whether you’ve been in business for 20 years or are just getting started, it’s not uncommon to have difficulty getting customers. You know how great your product or service is, but the message just isn’t getting through to potential buyers.

Take a look at some of the most common reasons that businesses fail to bring in customers and start making some changes to increase your profits.

You’re Targeting the Wrong Customer

The person you think is your ideal buyer simply may not see the value of your product. In a famous example of this, the PT Cruiser was originally intended to appeal to young buyers, but instead attracted Baby Boomers. The company went with that, and sales took off. It may be time to go back to the drawing board when it comes your buyer personas. Write down all the different types of people who could be potential customers and work off of that list. This might result in completely changing your advertising campaigns, but it can make a big difference to your business.

Your Message Doesn’t Hit Pain Points

People buy products when they know that the product will fulfil a certain need. If no one is buying your product, it might be because your advertising message is off.  Take a good look at your prospective buyer and try to figure out what their problems are. For instance, if you’re a clothing maker, your target customer may struggle with finding clothes that are both comfortable and fashionable. Highlight how your fashion line solves both problems.

You’re Using Outdated Advertising Methods

Many companies stick to tried-and-tested advertising methods like direct mail, print advertisements, and directory listings. These things may still bring in some business, but many consumers now turn to the internet when they need a new product or service provider. Your website needs to show up in the search results, and your business should have a content marketing plan that builds you up as a leader in your field. Depending on the target customer, this might mean having a blog on your site, publishing white papers and case studies, or having a YouTube channel demonstrating different ideas for using your product.

You’re Skipping Business Exhibitions

Business exhibitions might seem expensive and time-consuming, but having a stand design that’s custom built at a trade show professionally portrays your company and product in front of customers who are more likely to buy. It allows people to try out your product and speak in-depth with your sales reps to get answers to their specific questions. This personal touch can go a long way toward getting new customers.

You’re Not Engaging Current Customers

People who really like a particular product are likely to recommend it to their friends. Spend time engaging with your current customers. Find out what they like and don’t like about your product to get ideas for the future. Set up a referral program to encourage them to refer their friends. You can even think about ways that you might get even more sales from current customers. Increasing profits doesn’t always have to be about increasing your customer base.

You’re Not Following Up

Opinions might differ on exactly how many times a potential customer needs to see your advertisement before they buy, but it’s a safe bet to say that few people make a purchase without spending a bit of time thinking about it. They might see your ad a few times before going to your website. They might visit your site as they’re comparing different companies. You need to capture the potential customer’s contact information and follow up with them. Many businesses do this with email lists. You start by offering the site visitor a bonus for entering their email address – a special report or a subscriber-only coupon deal – then start marketing to them by email.

If you’re not getting all the customers you want, it’s time to shake things up a bit. Spend time looking into your advertising methods and the problems your customers face. This should give you a better idea of where to focus your attention.

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Boost Office Morale with These Amazing Tips

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Morale really is one of the key elements of any workplace. And if your employees don’t have enough of it, then it’s going to show in their quality of their output. Don’t be foolish: boost morale today!

Honest communication

When a worker feels like they can’t be honest in the work environment, it can take a huge toll on their morale. Of course, everyone, to some extent, has to censor their thoughts before they say things out loud in the workplace.

But if there’s actually a problem in the office that needs to be solved, or if the employee is having trouble dealing with something personal, then they should be able to say something without fearing negative consequences. Ensure your office is a place where people can be honest about the work that they do and what they’re going through that might affect things. If communication isn’t honest, it’s almost worthless.



Yeah, I know: you’re at the office to work, not have fun. But if you want to get the best work out of your employees, then you need to boost their morale. And morale is going to be very low indeed if there’s no opportunity for fun in the office!

Fun is the key to proper relaxation, and without relaxation, productivity is going to take a massive hit. Perhaps you should consider throwing the occasional party when something happens that calls for one. Frequent nights out after work can help people feel closer to each other, too. (This also helps with the whole “honest communication” thing!) Work can be stressful: without an element of fun, that stress can take over.

Praise, criticism, appreciation

If you have no feedback at all for your workers, then their morale is going to suffer. You may think that employees wouldn’t mind not getting any feedback. After all, who wants to be criticized, even if they do something wrong?

But when you give employees constructive feedback, it makes them feel a lot more appreciated. It shows that you recognize their achievements, or that you want them to improve. So taking the time to acknowledge the good that people are doing is a great way to boost morale. It’s all about focusing on performance. If you need assistance with this, you can manage team performance with Six Disciplines software.


Health and safety

If you’ve not got the wellbeing of your employees on your mind, then it will show quickly. It doesn’t have to show in your attitude; it will eventually become apparent in your health and safety measures.

If your office isn’t as safe as it can be, then it shows a certain flippancy about employee health that should never exist in the workplace. You’d think that this would be too obvious a thing to point out; after all, not putting a premium on health and safety is against the law. But a lot of business owners simply don’t keep their employees safe and healthy enough, and in ways they may not even have thought of. Make sure you’re not making this mistake.

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Hidden Ways in Which Behaviour Affects Brand

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Running a business is no easy endeavour, especially when everything you do is open to public scrutiny. Some companies rarely interact with the general public whilst others, by the very nature of their business, engage with consumers or peers on a daily basis. From retail shops to accountancies, everything you do in public can, and will, affect your brand.

Perhaps it’s time that UK companies begin having training sessions and workshops to explain this phenomenon to staff, from members of the board all the way down to hourly, temporary workers. If you can be associated with a brand, what you do will most certainly affect your company’s image.

A Recent Survey Shows How Rude Behaviour Impacts a Business

Many companies spend a lot of money on PR because they know just how important image is to their brand. Public Relations firms seek to build image in the community for companies that have been the target of a smear campaign or simply as a way to build a positive image in a highly competitive world.

In a recent survey conducted by the Chief Reputation Strategist of Weber Shandwick along with Powell Tate, it was found that as many as 70 percent of respondents feel that businesses lack civility. Bad behaviour does impact their decision whether to do further business with those companies and almost half of those responding found that they were affected by the bad behaviour of a clerk when shopping. At least half again as many said they will not shop there again.

Let’s Look at Those Numbers

The survey mentioned above polled 1,000 consumers. If half that many were affected by bad behaviour in a company then that means that 500 people noticed a lack of civility when interacting with a company. Going one step further, half that number vowed never to shop or interact with that brand again which means that 25% are now looking for new brands who are courteous and understand proper behaviour.

Can any company afford to lose one-quarter of its business due to the bad behaviour of employees? Probably not! You would continually be paying a PR firm to counteract negative publicity because those disenchanted consumers also said they went out of their way to share by word of mouth and on social media the bad experience they had. That’s a lot of bad press that could be avoided if people just knew how to conduct themselves in public.

Beyond the Four Walls of Your Shop

Perhaps more companies should have periodic training sessions whereby they explain how everything a worker does whilst ‘on the clock’ impacts a business. Even delivery drivers are associated with a company’s brand and rude behaviour on the roadways can also reflect negatively on brand. Learner drivers should check this site out to find all the rules of driving etiquette so that they are prepared to take their written test and ultimately share the road with other drivers.

It is imperative that anyone associated with a brand learn to observe the Highway Code, both for their written theory test as well as when driving a company vehicle. Behaviour extends beyond the four walls of your business so make this a focus in the coming months.

Getting Back to Our Roots

It’s really too bad that all the training an employee gets seems to go out the window once orientation is complete or once they have that driving licence in hand. By periodically holding training sessions or recommending where to find the Highway Code online, you can mitigate much of that bad press that can cost your business dearly. Brits once prided themselves on being the most civil nation on earth.

It’s time to get back to our roots and be, once again, that civilised nation the world looks up to. In the process, you’ll be building a reputation that money just can’t buy.

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My Goodness, They Grow Up Fast! How Some Of The World’s Best Companies Dealt With Rapid Growth

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There’s an on running joke in the business community – it goes something like this. “Overnight growth can happen, it just takes 15 years’ work first.”

But thanks to the modern age of high-tech startups and ubiquitous technology, that old joke may be losing some of its appeal. Now there really are stories of companies, thanks to the power of the internet, growing from practically nothing to international sensation overnight.


Take Feedly, for example. Back in 2013, Google announced that it was shutting down its RSS reader (for reasons that still remain largely unknown). Feedly recognised the opportunity and launched a big marketing push to attract old Google news readers over to its platform. The push worked, and before long Feedly has transformed itself into the premier news feed service on Android, providing millions of users with the ability to curate the news they receive.


It wasn’t long before Feedly had grabbed the lion’s share of the old Google Reader market, and managed to use the closing down of the Google service to nab more than 9 million customers, almost overnight. According to data from Hubspot, Feedly more than tripled its user base from four million to 13 million and sold all of its “Pro” accounts within a day.

So what’s the lesson here? The lesson is always to have an eye out for opportunities in the marketplace. If a company is about to shut down a popular service, make sure that you’re ready to provide it cheaper and better, just like Feedly did. Above all, be quick: any delay will allow competitors to enter the space and beat you to the prize.

Fire Rock

Most analysts seem to think that rapid growth is only possible in the world of computer software and online marketing. But many companies with physical products have also experienced what we might call exponential growth, all thanks to digital innovation.

One such company is Fire Rock. It manufactures fireplaces, masonry products, chimney, fire pits and outdoor ovens. And like other companies that operate in the real world with dangerous equipment, it invests in health and safety outsourcing solutions to help keep its workers safe. For a long time, Fire Rock operated like a normal business, outsourcing tasks that were core to its business and focusing its workers on the area where it could add value. But it soon realised that it could massively boost its appeal by advertising its products through Pinterest, a photograph sharing site. Soon it began optimizing its Pinterest presence, and after a short period of time, saw the increase in its coverage reach 330 percent.

The lesson here for businesses? The moral of the story is that it is important to know what exactly you should outsource in your business. FireRock could have gone down the generic social media marketing path, but much of that investment would have been a waste of money. Instead, it recognised that it had to focus its efforts on the one channel which was most valuable to its core business: Pinterest. Because it was in the market for visual goods, a photo sharing website was ideal for it to make an impact.


Rogetech is a company that makes IT equipment, like scanners and barcodes. They knew that they were in a saturated marketplace and that unseating their competitors would be difficult. What was worse, they were starting from scratch: they had no domain authority, no email list, and no followers on social media

In 2011, the firm got to work. The first thing that it did was start writing a blog covering all sorts of issues in the IT industry. They poured a huge amount of effort into the blog, producing something that was both useful and information. In December 2011, they had 77 unique visitors to their site. After a month of blogging, that went up to over 600, then to over 2,200 and by the third month they were up to 3,454.

Public Domain Pictures

What the company realized was that they didn’t necessarily have to pay a fortune for paid search. Instead, all they had to do was produce content that people found genuinely interesting. One of the company’s most successful blogs was entitled “What is the Barcode and How it Works.” Turns out, thousands of people wanted to know the answer to that question since the information wasn’t readily available elsewhere on the internet.

The company was rigorous in its approach to its blog. It didn’t do things haphazardly. Instead, it created a timetable and stuck to it, producing content organised around keywords. The result of this effort was an impressive 4,000 percent increase in website traffic, 84 percent of which was organic.

The bottom line for businesses? Rogetech’s experience shows just how valuable it can be to know your competitor’s weaknesses. If your competitors aren’t blogging, start blogging. If your competitors aren’t making videos, start making videos. Do something that they’re not doing and you’ll attract a segment of the market. Who know, you could have success like Rogetech.

The Rodon Group

The Rodon Group is a manufacturer of injection moulded plastic parts. As a result, the company was an unlikely candidate to suddenly find itself in the media spotlight.

In 2012, however, the company’s director saw an opportunity to gain some publicity. He stated that he thought that after years of losing manufacturing jobs, the US was now in an era when manufacturing would start coming home.


Remember, this prediction was pre-Trump, and it was based on his belief that rising wages in China would push up manufacturing costs in the country so much that the US would once again be competitive.

Several news outlets agreed to interview him to find out more about the astonishing claim and ensured that millions of people heard about the company.

So what are the lessons for businesses? First of all, find stories in your industry that strike a national chord. There’s a great deal of longing for manufacturing to return to the US, especially because of what’s happened in the rust belt, and The Rodon Group took advantage of this perfectly.

Second, their story was well timed, with elections coming up and manufacturing jobs being on the agenda.

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Leading the Way: The Importance of Management in Your Office

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Management is a vital factor in any workplace. It’s not something that your business should ever be without if you want it to truly succeed. So, if you don’t have a strong management structure already in place, now is the time to change all that. It could be one of the biggest and best changes you ever make to your business. Here is a bit more information on business leadership and why it’s so important in the office.

Unlocking the Potential of Everyone Else

It’s the job of the office leader to ensure that everyone is working as hard as they can and producing their best work. When the leader is motivating everyone, they can act as the driving force that pushes everyone further than they would otherwise go. It’s one of the reasons why good management and leadership are so important in the office. It’s not about shouting orders and telling people what to do. Instead, it’s all about showing people the way and giving them the space, motivation and assistance needed to unlock their potential. This is something only a good and experienced leader can do well.


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Halting Problems Before They Become Larger

There are all kinds of problems that emerge in the workplace. Good managers can address these concerns and halt problems before they grow bigger and cause even more issues in the future. So, make sure that you keep this in mind when you’re hiring managers for your business. They have to be able to perform well when the pressure is on, and there are a lot of factors working against them. If they crumble at the first sign of strife or trouble, they simply won’t make very good managers for your business. It really is as simple as that.


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Setting the Right Example

Setting a good example for everyone else in the office is an important part of the manager’s job. You can use HR consultants to address minor issues. But it’s the managers who will be setting the long-term examples for your employees. If the manager is always slacking and not taking things seriously, then don’t be surprised when everyone who works under that manager behaves in the same way. They set the kind of behaviour and work ethic that is deemed acceptable. So, they have to be on the ball and beyond reproach at all times. If they’re not, the company will suffer.

Mentoring New and Young Employees

Good managers with lots of experience can also offer their expertise and wisdom to the people who work with them. They are going to be the people that matter most because they are the future. When there are young or new employees working for the company, having a top manager to ease them in and offer them guidance is key. It helps them to settle more quickly and feel comfortable with their place in the office. It’s something that you should talk to your managers about and make sure that they are there to offer this kind of help and support.


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